Color Edge Hair Care

What Color Edge Hair Care does

Color Edge Hair Care is a privately held professional-inspired haircare brand operating since 1996 under the legal entity CASSISEVAN, INC., headquartered at 6409 Gayhart Street, Commerce, CA. The company develops and sells botanical-formulated shampoos, conditioners, treatments, styling products, finishing products, tools, accessories, and merchandise — 78 SKUs in total — through a direct-to-consumer Shopify storefront at trycoloredge.com and a separate B2B professional channel at dayglowcolor.com serving salon owners and stylists. Core technology centers on proprietary ingredient systems combining carrier oils, plant extracts, and proteins (Hydrolyzed Keratin, Milk Protein, Quinoa, Wheat), with named platforms including a botanical heat-protection blend rated to 450°F, a Flaxseed Oil volumizing mousse system, and a Keratin/Milk Protein bond-rebuilding technology for bleached and damaged hair. The portfolio is positioned as sulfate-free, paraben-free, and cruelty-free, and spans individual unit sizes (2oz–33.8oz) plus gallon formats for professional backbar use.

The business runs on a one-time-purchase, pay-as-you-go model with no disclosed subscription tier. Pricing spans $2 (Dispensary Pump) to $176 (Four-Step Treatment bundle), with promotional mechanics including BOGO offers (Favorite Duo), percentage discounts (20% off Shine Cream, 35% off Hydration Therapy, 50% off Frosty Shampoo), and a 10% first-order incentive via email signup. Free US shipping applies above $65, with a $10 flat-rate UPS Ground option below the threshold; fulfillment is from a Los Angeles warehouse. Customer segments are hybrid: individual consumers (primary) and professional salon stylists/owners (secondary), targeted through a storefront organized both by product category and by hair concern (Curls, Color, Frizz Control, Hydrate & Repair, Volume & Lift). Geographic scope is United States only, with active social channels on Instagram, TikTok, YouTube, and Pinterest, an interactive Hair Quiz for personalized recommendations, and user-generated content driving organic acquisition.

Name

Color Edge Hair Care

Legal name

CASSISEVAN, INC

Website

https://trycoloredge.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Color Edge Hair Care is a 1996-founded professional-inspired haircare brand selling 78 botanical-formulated SKUs across shampoos, conditioners, treatments, styling, and accessories directly to US consumers via trycoloredge.com and to salon professionals through Dayglow Color.

Ownership category

akta.pro rank

Product category

Professional Hair Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)

akta.pro secondary industries

Professional Hair Color (CRABALAA), Styling Products (Gels, Sprays, Mousses, Creams) (CRABABAC)

Keywords

• Professional haircare products
• Salon-inspired hair treatments
• Color-treated hair care
• Hair repair reconstructors
• Styling and finishing products

Headquarters

HQ city

Commerce

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct-to-Consumer E-Commerce: Color Edge sells its full product catalog (shampoos, conditioners, treatments, styling, finishing, tools, accessories, bundles, and merch) directly to consumers through its Shopify-powered e-commerce site at trycoloredge.com. Revenue is generated through one-time product purchases with occasional promotional discounts. Free US shipping is offered on orders over $65.
2. Professional/Salon Channel (Dayglow Color): A separate professional B2B channel at dayglowcolor.com serves salon owners and professional stylists, offering backbar and retail purchasing options, including professional events and classes.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Color Edge Hair Care is a professional-inspired haircare brand that manufactures and sells shampoos, conditioners, treatments/reconstructors, styling and finishing products, curl care items, direct dyes, bundles, professional tools, and branded merchandise directly to consumers via its Shopify D2C storefront and to salon professionals via a separate B2B channel. The product line emphasizes clean, naturally-derived botanical ingredients (sulfate-free, paraben-free, cruelty-free) and serves multiple hair concerns including color-treated, dry/damaged, frizz, curl definition, and volume.

Product overview

Color Edge Hair Care is a professional haircare brand launched in 1996, operating as CASSISEVAN, INC. from Commerce, CA. The product portfolio is organized across multiple categories: Shampoos (Hydrate, Favorite, Frosty, Pearl, Daily, Moisture, Clarifying), Conditioners (Hydrate, Favorite, Acidifying, Daily), Treatments/Reconstructors (Bonding, Color, Silk Reconstructors plus Nourishing Masque, Hydration Therapy), Styling products (Shine Cream, 4-in-1 Heat Protection Spray, Styling Foam, Polish, Camellia Hair Oil, Glazed, Curl Booster, Curl Cream), Color products (Flashy Flashy direct dye), and Bundles. The company also offers Professional Tools (aprons, brushes, combs, tint brushes) and Merchandise (travel bags, t-shirts, mugs). All products emphasize clean ingredients: sulfate-free, paraben-free, cruelty-free, with naturally-derived botanical ingredients. The brand is powered by Shopify for e-commerce operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Shine Cream

Quantifiable outcome

• Heat protection up to 450°F
• +4 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationColor Edge's e-commerce platform is powered by Shopify, which handles website hosting, payment processing (Shopify Payments), order management, and customer data management. Shopify also enables personalized advertising features and data analytics for the brand.
• Dayglow ColorcoreChannel Partner/ Reseller/ DistributorDayglow Color operates as the professional B2B arm of Color Edge Hair Care, serving salon professionals and stylists through a separate website (dayglowcolor.com). It offers backbar products, professional education, and events, effectively distributing Color Edge products into the professional salon channel.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Living Proof: Science-driven professional haircare brand with patented technologies for damage, frizz, volume and styling; comparable to Color Edge in technology-led positioning across reconstructors, anti-frizz and volumizing categories.
• Verb: Affordable professional haircare brand sold through salons and DTC with broad category coverage (shampoo, conditioner, styling, treatments); directly comparable positioning to Color Edge at accessible price points and similar salon distribution model.
• R+Co: Professional salon haircare brand with a broad styling, treatment and care portfolio plus a strong design-led brand identity; comparable to Color Edge in salon-channel focus, full-category coverage, and styling-led hero SKUs.
• Amika: Independent professional salon haircare brand with a broad product catalog across shampoo, conditioner, treatments, styling and tools; comparable to Color Edge's catalog breadth, salon-channel presence, and brand-style identity.
• Moroccanoil: Professional haircare brand anchored by argan-oil-infused treatments and styling sold through salons and DTC; directly comparable to Color Edge in the oil-driven styling/finishing category and dual salon-plus-consumer distribution.
• Briogeo: Clean-ingredient, natural-focused DTC haircare brand emphasizing botanical formulations and targeted concerns (color, hydration, damage); closely comparable to Color Edge's clean-ingredient, botanical, concern-segmented positioning.
• Innersense Organic Beauty: Organic, clean-ingredient professional haircare brand sold through salons and DTC; directly comparable to Color Edge in botanical formulation approach and dual salon-plus-consumer channel model.
• Olaplex: Bond-building professional haircare brand sold through both DTC and salons; directly comparable to Color Edge in its bond-reconstructor category (Bonding Reconstructor), professional-channel distribution, and chemistry-led differentiation.
• Pureology: L'Oréal-owned professional color-care haircare brand with a strong salon channel and clean-ingredient positioning; competes head-to-head with Color Edge's color-treated consumer segment (Frosty Shampoo, Color Reconstructor, Acidifying Conditioner).

Broad incumbents

• Kérastase: L'Oréal-owned luxury professional haircare brand sold primarily through salons with growing DTC; directly overlaps Color Edge's category coverage (shampoo, conditioner, treatments, styling) and salon-channel positioning, but at vastly greater scale and price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/try_coloredge
• Facebookfacebook.com/trycoloredge
• LinkedInlinkedin.com/company/color-edge

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Color Edge Hair Care