Plantz
Natura (formerly Plantz) is a US-based commercial plant service provider offering design, installation, and maintenance of live indoor and outdoor plants, green walls, moss walls, and holiday decor for offices, hotels, and multi-tenant properties, serving over 5,000 commercial spaces on subscription contracts.
- Company typePrivate
- Founded1970
- HeadquartersTampa, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Plantz does
Natura (formerly Plantz) is a US-based commercial plant service provider operating as a brand under the parent company Plant Interscapes. The company designs, installs, delivers, and maintains live indoor and outdoor plants, green wall systems, moss walls, and holiday decor for commercial properties including offices, hotels, multi-tenant buildings, and financial institution branches. According to the company, it serves more than 5,000 commercial spaces and counts Virgin Hotels, USAA, JLL, JW Marriott, SteelCase, Frost Bank, VariSpace, Common Desk, SPR, and Richemont among its named clients. The company is headquartered in Houston, Texas and distributes exclusively through a direct, consultative sales motion.
The core commercial offering is an all-inclusive plant program sold on a subscription/recurring basis with multi-year contracts and a lifetime plant guarantee. Pricing is quote-based and not publicly disclosed, with lease or purchase options available. The company differentiates through its lifetime guarantee, a design-led sales process led by expert designers, a proprietary offering called Natura-PON, and an alignment with the WELL Building Standard that positions its services as compliant for WELL-certified commercial buildings. Marketing is content-driven, supported by an ROI calculator, biophilic design guides, blog content, and active social media presence.
The business is privately held, has no disclosed venture or private equity funding, and operates with a small internal team (11-50 employees per firmographic data) that supports a meaningfully larger customer base, implying reliance on field crews or subcontractor networks. The rebrand from Plantz to Natura and the recent addition of GreenWall Systems, Moss Walls, and Holiday Decor product lines indicate an effort to move upmarket into higher-ticket biophilic and seasonal service categories.
Plantz firmographics
Firmographics- Name
- Plantz
- Legal name
- Natura
- Website
- https://plantz.us
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Natura (formerly Plantz) is a US-based commercial plant service provider offering design, installation, and maintenance of live indoor and outdoor plants, green walls, moss walls, and holiday decor for offices, hotels, and multi-tenant properties, serving over 5,000 commercial spaces on subscription contracts.
- Ownership category
- akta.pro rank
Plantz industry classification
Industry- Product category
- Commercial Plant Services
- NAICS
- Landscaping Services (561730)
- SIC
- Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Landscape Installation (Plants, Sod & Soil) (HSAIABAB)
- akta.pro secondary industries
- Landscape Maintenance Plans & Post-Installation Care (Establishment Services) (HSAIABAL), Tree & Shrub Fertilization & Plant Health Care (PHC) (HSAIAGAG), Tree Planting & Transplanting (HSAIADAE)
Keywords
Where Plantz is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Plantz business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Commercial Plant Programs: Natura generates revenue through ongoing commercial plant service programs for offices, hotels, and business spaces. These programs cover plant design, installation, delivery, and maintenance on a recurring service basis. The company also offers holiday decoration services and green wall systems as additional service lines. The mention of 'Lease or Purchase' options suggests flexible commercial arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | All-Inclusive Plant Program — design, install, deliver, and maintain live plants with lifetime guarantee |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Plantz product offering
Product offeringCore offering
Natura (formerly Plantz) delivers all-inclusive live plant programs for commercial spaces such as offices, hotels, and multi-tenant buildings. Services include plant design, delivery, installation, and ongoing maintenance backed by a lifetime guarantee on plants. The portfolio also spans outdoor seasonal plantings, moss walls and green wall systems, and turnkey holiday decor packages.
Product overview
Natura (formerly Plantz) is a commercial plant service company offering an integrated portfolio of live plant solutions for offices, hotels, and business spaces. The core offering consists of Indoor Plants, Outdoor Plants, GreenWall System (including Moss Walls), and Holiday Decor services. All products are delivered through an all-inclusive plant program model that bundles design consultation, professional installation, ongoing maintenance, and a lifetime plant guarantee. The company serves over 5,000 commercial spaces across industries including private offices, multi-tenant properties, hospitality, financial institutions, retail centers, and architecture firms.
Differentiator
Problem solved
Functional benefit
Products and services
- Indoor Plants Live indoor plants designed to improve the look, feel, and well-being of indoor commercial spaces. Service includes design, delivery, installation, maintenance, and a lifetime guarantee for offices, hotels, and business spaces.
- Outdoor Plants Exterior plants that enhance curb appeal through seasonal blooming color for commercial properties such as offices, hotels, retail centers, and multi-tenant buildings.
- GreenWall System Moss wall art and living green wall installations that create an unforgettable impression in commercial spaces and support biophilic design initiatives.
- Moss Walls Decorative moss wall installations that deliver natural aesthetic elements with limited ongoing maintenance requirements, complementing the GreenWall System offering.
- Holiday Decor All-inclusive, hassle-free, turnkey holiday season decorating services for commercial properties, bundled with design, installation, and removal support.
- All-Inclusive Plant Programs Comprehensive recurring plant program that bundles design consultation, professional installation, ongoing maintenance, and a lifetime plant guarantee for live plants in commercial spaces.
Quantifiable outcome
- Natura serves over 5,000 commercial spaces
Companies that use Plantz
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles4 records
Plantz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Plantz partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WELL Building Standard (Works With WELL)coreNatura has a 'Works With WELL' program, indicating a partnership or alignment with the WELL Building Standard — a global standard for buildings and organizations looking to implement features that advance human health and wellness. This positions Natura's biophilic plant services as a compliant solution for WELL-certified spaces.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Plantz competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights7 records
Customer concentration
Plantz social profiles
Digital presencePlantz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plantz leadership team
Management profileNumber of profiles
Profiles1 record
Plantz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plantz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plantz
What does Plantz do?
Natura (formerly Plantz) delivers all-inclusive live plant programs for commercial spaces such as offices, hotels, and multi-tenant buildings. Services include plant design, delivery, installation, and ongoing maintenance backed by a lifetime guarantee on plants. The portfolio also spans outdoor seasonal plantings, moss walls and green wall systems, and turnkey holiday decor packages.
Is Plantz a public or private company?
Plantz is a private company. It is classified as corporate owned and is currently operating.
When was Plantz founded?
Plantz was founded in 1970. It employs 11 to 50 people.
Where is Plantz based?
Plantz is headquartered in Tampa, United States, in the North America region.
How does Plantz make money?
One revenue line is on record: commercial Plant Programs.
Does Plantz have an API?
No public API is recorded for Plantz.
What industry is Plantz in?
Plantz's product category is Commercial Plant Services. Its primary akta.pro industry code is HSAIABAB, Landscape Installation (Plants, Sod & Soil), with a secondary code of HSAIABAL, Landscape Maintenance Plans & Post-Installation Care (Establishment Services). Its NAICS code is 561730 and its SIC code is 8744.