Loved
Loved is a Hamburg-based creative branding agency (a brand of thjnk Germany GmbH) delivering corporate design, campaign development, social media management, branded content, and photography/film production for enterprise and institutional clients across automotive, fashion, public sector, and nonprofit sectors.
- Company typePrivate
- Founded2006
- HeadquartersHamburg, Germany
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Loved does
Loved is a Hamburg-based creative agency specializing in branding, corporate design, campaign development, branded content, and social media services for enterprise and institutional clients. It operates as a brand of thjnk Germany GmbH, a German advertising group, with a registered office at Vorsetzen 32, Hamburg. The agency provides full-service creative capabilities spanning corporate identity systems (logo, brand books, visual systems), integrated 360-degree campaigns across OOH, digital, and point-of-sale, editorial-grade branded content and customer magazines, and always-on social media management, supported by in-house photography and film production capabilities.
The firm serves a diverse client base across automotive (Audi, Porsche Design, Volkswagen, Vitesco Technologies, thyssenkrupp), fashion and retail (C&A, Clockhouse, Görtz), jewelry and luxury (Wempe), life sciences (Sartorius), streaming and media (WOW), public sector (State Ministry of Baden-Württemberg, Team Deutschland / German Olympic team), and non-profit clients (Youth Against AIDS, Joachim Herz Foundation, Clubstiftung Hamburg). Its work has been recognized through multiple industry awards including Red Dot Design Awards, Art Directors Club Germany, IF Design, Mercury Excellence, European Design, Deutscher Werbefilmpreis, and German Brand Awards.
Commercially, Loved runs a sales-led, project-based professional services model. Engagements are quoted per project and typically acquired through reputation, portfolio, and award credentials rather than a published price list. Distribution is primarily direct-to-client in the DACH region with international delivery capability, supported by content marketing channels including its in-house 'LOVED&FOUND' magazine, the 'lovedletter' newsletter, and an active Instagram presence. Revenue figures are not publicly disclosed.
Loved firmographics
Firmographics- Name
- Loved
- Legal name
- loved - a brand of thjnk Germany GmbH
- Website
- https://loved.de
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Loved is a Hamburg-based creative branding agency (a brand of thjnk Germany GmbH) delivering corporate design, campaign development, social media management, branded content, and photography/film production for enterprise and institutional clients across automotive, fashion, public sector, and nonprofit sectors.
- Ownership category
- akta.pro rank
Loved industry classification
Industry- Product category
- Brand Design & Creative Agency Services
- NAICS
- Advertising Agencies (54181), Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Packaging & Brand Identity Creative Agencies (MPAAAAAN), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where Loved is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Loved business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Creative Agency Services: Project-based creative and design services including campaign development, corporate design, social media management, branded content production, and storytelling across multiple channels for enterprise and mid-market clients.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Loved product offering
Product offeringCore offering
Loved is a full-service branding and storytelling design agency that develops corporate identities, executes integrated 360-degree advertising campaigns, runs always-on social media programs, and produces branded editorial content, customer magazines, photography, and brand films for enterprise and premium brand clients. The agency operates as a brand of thjnk Germany GmbH, delivering creative services through direct, project-based engagements primarily in the DACH region and internationally.
Product overview
Loved is a design and marketing agency (a brand of thjnk Germany GmbH) headquartered in Hamburg. The company offers a unified portfolio of creative services rather than a discrete product platform. Their core offerings span Corporate Design & Branding Services (developing complete corporate identities, logos, and brand guidelines), Social Media Services (always-on content creation across platforms), Campaign Development (integrated OOH, digital, and social campaigns), Branded Content & Magazines (editorial content, customer magazines, brand books), and Photography & Film Production. The agency serves diverse industries including automotive (Audi, Porsche Design, Volkswagen), fashion (C&A, Clockhouse, Görtz), lifestyle (Wempe), public sector (Team Deutschland, Baden-Württemberg), and non-profits. Notable projects include the Vitesco Technologies brand creation following its Continental spin-off, Team Deutschland's first corporate identity for the German Olympic team, and the Youth Against AIDS sex education book 'FAQ YOU'.
Differentiator
Problem solved
Functional benefit
Products and services
- Corporate Design & Branding Services Development of complete corporate identities including logo design, visual systems, brand guidelines, brand books, and rebrand programs for enterprise brand owners such as Porsche Design, Vitesco Technologies, thyssenkrupp, and Sartorius.
- Social Media Services Concept development and execution of always-on social media content across platforms including Instagram, LinkedIn, and Facebook, for clients such as WOW streaming, Eduscho (Tchibo), and the State Ministry of Baden-Württemberg (The Länd).
- Campaign Development Creation of integrated 360-degree campaigns spanning OOH, digital OOH, social media, and point-of-sale for clients including Görtz, C&A, Wempe, and Steinbeis Papier.
- Branded Content & Magazines Editorial content creation including customer magazines, brand books, and storytelling content for Audi, Volkswagen, and other automotive and lifestyle brands.
- Photography & Film Production Professional photography and video production services for advertising campaigns, brand films, and social media content including the Audi Sport Rodeo brand film and C&A fashion campaigns.
Quantifiable outcome
- Multiple Red Dot Design Awards across multiple years and projects
- +2 more outcomes
Companies that use Loved
Customer profileNamed customers21 records
Segments3 records
Ideal customer profiles2 records
Loved technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Loved partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GUD.berlinminorPartnership agency for WOW streaming social media content. Loved and GUD collaborate on creating social media content, with GUD supporting trend creation and campaign development. Joint winner of 2024 Annual Multimedia Award Silver.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Loved competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights6 records
Customer concentration
Loved social profiles
Digital presenceLoved financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loved leadership team
Management profileNumber of profiles
Profiles1 record
Loved funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loved M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loved
What does Loved do?
Loved is a full-service branding and storytelling design agency that develops corporate identities, executes integrated 360-degree advertising campaigns, runs always-on social media programs, and produces branded editorial content, customer magazines, photography, and brand films for enterprise and premium brand clients. The agency operates as a brand of thjnk Germany GmbH, delivering creative services through direct, project-based engagements primarily in the DACH region and internationally.
Is Loved a public or private company?
Loved is a private company. It is classified as corporate owned and is currently operating.
When was Loved founded?
Loved was founded in 2006. It employs 51 to 100 people.
Where is Loved based?
Loved is headquartered in Hamburg, Germany, in the Europe region.
How does Loved make money?
One revenue line is on record: creative Agency Services.
Does Loved have an API?
No public API is recorded for Loved.
What industry is Loved in?
Loved's product category is Brand Design & Creative Agency Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAAAN, Packaging & Brand Identity Creative Agencies. Its NAICS code is 54181 and its SIC code is 7311.