GUD.berlin
- Company typePrivate
- Founded2009
- HeadquartersBerlin, Germany
- Headcount51–100
- GTM typeB2B
- OfferingServices
GUD.berlin firmographics
Firmographics- Name
- GUD.berlin
- Legal name
- GUD.berlin GmbH
- Website
- https://gud.berlin
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
GUD.berlin industry classification
Industry- Product category
- Advertising & Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Brand Campaign & Integrated Communications Agencies (MPAAAAAC), Creative Concepting & Campaign Development (BPAFAEAD)
Keywords
Where GUD.berlin is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
GUD.berlin business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Campaign Services: Full-service campaign agency providing strategy, creative development, social media management, content production, and performance marketing for brand clients. Revenue generated through project fees, retainer agreements, and campaign-based billing.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
GUD.berlin product offering
Product offeringCore offering
GUD.berlin is a full-service campaign agency that delivers 360-degree integrated marketing campaigns combining strategic planning, creative development, social media management, content production, performance marketing, branding, film/video production, and influencer marketing for enterprise brand clients. The agency works as a framework agency for major German corporations, executing bold, unconventional campaigns across digital, social, OOH, TV, and print channels with measurable results.
Product overview
GUD.berlin is an owner-managed campaign agency founded in 2009, operating as a unified integrated offering rather than a modular platform. The agency delivers 360-degree campaign services combining strategic planning, creative development (Kreation), social media campaigns, content marketing, performance marketing, branding, film/video production, and influencer marketing as a cohesive service offering. The agency has approximately 60-70 employees and works with a network of freelancers, having become part of the Dékuple Group in 2024 while maintaining operational independence.
Differentiator
Problem solved
Functional benefit
Products and services
- Kampagnenagentur (Campaign Agency Services) Full-service campaign agency offering integrated 360-degree campaigns combining strategy, creative development, content production, social media management, performance marketing, branding, film/video production, and influencer marketing for enterprise brand clients across digital and traditional channels.
Quantifiable outcome
- Kitas Berlin achieved 550% more applicants during campaign period
- +4 more outcomes
Companies that use GUD.berlin
Customer profileNamed customers14 records
Segments2 records
Ideal customer profiles2 records
GUD.berlin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GUD.berlin partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
GUD.berlin competitors and assessment
Company assessmentDirect peers
- Jung von Matt: Hamburg- and Berlin-headquartered independent creative agency network. Direct competitor for the same German enterprise and public-sector pitches; even co-credits GUD.berlin on the 2018 ADC Grand Prix for BVG. Comparable 360° campaign model with significantly larger headcount and international offices.
- Scholz & Friends: Berlin- and Hamburg-based creative agency group with similar integrated campaign offering. Competes for German enterprise brand briefs (Deutsche Bahn-tier clients) and shares the same award-circuit positioning as GUD.berlin (Effie, ADC, German Brand Award).
- Serviceplan Group: Munich-based largest independent German agency group, operating across strategy, creative, media and digital. Direct competitor for cross-media 360° campaigns with German enterprise clients; significantly larger scale and pan-European footprint.
- Heimat (TBWA): Berlin-based creative agency and part of the TBWA global network. Competes in the same German integrated creative space, with comparable award velocity and enterprise client portfolio.
- Antoni: Berlin-based creative agency (now part of Jung von Matt network). Closest geographic and stylistic peer in the German capital; competes for the same Berlin-centric brand and public-sector briefs.
- thjnk: Hamburg- and Berlin-based independent creative agency with strong brand-strategy positioning. Direct competitor for German enterprise and DAX-brand briefs; comparable integrated campaign model.
- Grabarz & Partner: Hamburg-headquartered independent creative agency. Competes with GUD.berlin for German enterprise creative mandates, with similar integrated campaign offering and Effie-level award history.
Broad incumbents
- DDB Germany: German arm of the global DDB/Omnicom network. Overlaps with GUD.berlin on enterprise brand creative and integrated campaigns but as part of a much larger holding-company portfolio rather than a specialized German independent.
- Accenture Song (formerly Kolle Rebbe): Berlin-based creative agency formerly known as Kolle Rebbe, now part of Accenture Song. Comparable German enterprise creative heritage; broader consulting-led, technology-enabled service portfolio gives it a structurally different but overlapping position to GUD.berlin.
Emerging players
- Ketchum Germany: German arm of global PR-led communications network. Adjacent peer on integrated brand campaigns with a stronger PR and earned-media angle, competing for the same enterprise and public-sector briefs from a communications rather than purely creative position.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
GUD.berlin social profiles
Digital presenceGUD.berlin compliance and trust
Trust signalCompliance1 record
GUD.berlin financial estimates
Financial estimateRevenue estimate
Valuation estimate
GUD.berlin leadership team
Management profileNumber of profiles
Profiles5 records
GUD.berlin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GUD.berlin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GUD.berlin
What does GUD.berlin do?
GUD.berlin is a full-service campaign agency that delivers 360-degree integrated marketing campaigns combining strategic planning, creative development, social media management, content production, performance marketing, branding, film/video production, and influencer marketing for enterprise brand clients. The agency works as a framework agency for major German corporations, executing bold, unconventional campaigns across digital, social, OOH, TV, and print channels with measurable results.
Is GUD.berlin a public or private company?
GUD.berlin is a private company. It is classified as corporate owned and is currently operating.
When was GUD.berlin founded?
GUD.berlin was founded in 2009. It employs 51 to 100 people.
Where is GUD.berlin based?
GUD.berlin is headquartered in Berlin, Germany, in the Europe region.
How does GUD.berlin make money?
One revenue line is on record: campaign Services.
Who are GUD.berlin's main competitors?
Direct peers on record are Jung von Matt, Scholz & Friends, Serviceplan Group, Heimat (TBWA), Antoni, thjnk and Grabarz & Partner. Broad incumbents are DDB Germany and Accenture Song (formerly Kolle Rebbe). Ketchum Germany is listed as an emerging player.
Does GUD.berlin have an API?
No public API is recorded for GUD.berlin.
What industry is GUD.berlin in?
GUD.berlin's product category is Advertising & Marketing Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAAAC, Brand Campaign & Integrated Communications Agencies. Its NAICS code is 541810 and its SIC code is 7311.