Avimoto

Name

Avimoto

Legal name

Ventromoto

Website

https://avimoto.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Auto Insurance

NAICS

Direct Insurance (except Life, Health, and Medical) Carriers (52412), Insurance Carriers and Related Activities (524)

SIC

Insurance Carriers, Nec (6399), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Standard Personal Auto Insurance (Liability, Collision & Comprehensive) (FSAJAAAA)

akta.pro secondary industry

Personal Auto Add-Ons & Endorsements (Roadside, Rental Reimbursement, OEM Parts) (FSAJAAAL)

Keywords

• Auto insurance
• Vehicle coverage
• Liability protection
• Claims handling
• Policy underwriting

Headquarters

HQ city

Chelyabinsk-40

HQ country

Russia

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Auto Insurance Premiums: Avimoto generates revenue through recurring insurance premiums paid by policyholders. As a customer-first insurance provider, they offer flexible coverage options with pricing based on individual driving profiles, coverage needs, and budget goals. Policies are customizable with various coverage levels and deductible options, suggesting tiered premium pricing based on risk assessment and selected coverage bundles.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Avimoto sells personal auto insurance policies directly to U.S. consumers through its website and phone channel, offering configurable coverage bundles (Liability, Collision, Comprehensive, PIP, Uninsured Motorist) plus roadside assistance and adjustable deductibles. Revenue is generated through recurring monthly premiums priced via a quote-based model that reflects the policyholder's driving profile, selected coverage, and deductible level.

Product overview

Avimoto offers a unified auto insurance platform providing comprehensive protection through six core coverage products: Liability Coverage, Collision Coverage, Comprehensive Coverage, Personal Injury Protection (PIP), Uninsured Motorist Coverage, and Roadside & Emergency Assistance. These products work together as an integrated insurance solution where policyholders can customize their protection levels through flexible deductible options. The platform is designed to adapt as customers' needs change, supporting policy adjustments for life events like buying a new vehicle, adding a driver, or relocating.

Differentiator

Problem solved

Functional benefit

Products and services

• Liability Coverage Essential auto insurance coverage that pays for bodily injury and property damage to others when the policyholder is at fault in an accident; required by law in most U.S. states. Sold to individual drivers as part of Avimoto's direct-to-consumer policy.
• Collision Coverage Auto insurance coverage that pays for vehicle repairs after an accident regardless of fault, including total loss replacement and rental reimbursement options. Sold to individual drivers via Avimoto's direct channel.
• Comprehensive Coverage Auto insurance coverage that protects against non-collision events such as theft, vandalism, fire, weather damage, storm, flood, and falling objects. Sold to individual drivers through Avimoto.
• Personal Injury Protection (PIP) Auto insurance coverage that pays medical expenses for the policyholder and passengers after an accident regardless of fault, including lost wages and rehabilitation costs. Sold to individual drivers via Avimoto.
• Uninsured Motorist Coverage Auto insurance coverage that protects the policyholder against bodily injury and property damage caused by an uninsured driver or in a hit-and-run incident. Sold to individual drivers through Avimoto.
• Roadside & Emergency Assistance Emergency roadside services bundled with Avimoto auto policies to assist with breakdowns, flat tires, lockouts, and similar on-road incidents. Provided to individual policyholders.
• Flexible Deductible Options Configurable deductible choices that let policyholders adjust coverage levels and out-of-pocket costs while maintaining affordability of their auto insurance policy. Sold to individual drivers as part of the Avimoto policy bundle.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• GEICO: GEICO is the largest US direct-to-consumer auto insurer and the benchmark for online auto quote-and-bind experiences. Defines the customer experience Avimoto is competing against.
• Allstate: Allstate is a top US personal auto writer with direct (Esurance) and agent channels and a broad standard-plus-add-on product range that overlaps Avimoto's coverage stack.
• State Farm: State Farm is the largest US personal lines writer, distributing through captive agents with growing direct capabilities — sets the price, service, and brand expectation against which smaller direct players are evaluated.
• Progressive: Progressive is a top US personal auto writer with a strong direct funnel, usage-based (Snapshot) pricing, and bundled coverage options that bracket Avimoto's product set.
• Liberty Mutual: Liberty Mutual is a top US P&C carrier with deep personal auto presence, direct digital offerings, and broad add-on coverages — competes for the same personal auto customer as Avimoto.

Emerging players

• Lemonade: Lemonade is a digital-first consumer insurer (renters, home, pet, and now auto via the Metromile acquisition) — relevant as a category peer for AI-driven, app-native personal lines and for entering auto with a usage-based model.
• The Zebra: The Zebra is a US personal-lines insurance comparison marketplace focused heavily on auto. Comparable as a digital consumer acquisition channel competing for the same shopper intent as Avimoto's direct funnel.

Direct peers

• Root Insurance: Root is a direct-to-consumer personal auto insurer that prices policies based on individual driving behavior and underwrites through a digital funnel — closely matching Avimoto's D2C, profile-based, online enrollment motion.
• Metromile: Metromile pioneered pay-per-mile personal auto coverage sold D2C online. A direct comparable for the per-driver, digital-bind personal auto experience Avimoto targets (now part of Lemonade).
• Branch Insurance: Branch is a digital-first D2C personal auto (and bundled home/auto) insurer that binds coverage online in minutes. Operates in the same product niche and channel as Avimoto.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights5 records

Customer concentration

• Xx.com/CrazyAvimoto
• Facebookfacebook.com/avimoto
• LinkedInlinkedin.com/company/3507832

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avimoto