The Natural Health Practice

What The Natural Health Practice does

The Natural Health Practice is a UK-based, privately-held direct-to-consumer supplement company founded in 1989 by Dr. Marilyn Glenville PhD and incorporated as NHP Products (UK) Limited, headquartered in Tunbridge Wells. The company develops, manufactures, and sells a portfolio of approximately 96 natural supplement products and curated supplement programmes targeted primarily at women across all life stages, with additional offerings for men's fertility. Its underlying technology is formulation science rather than software: products use bioavailable nutrient forms (e.g., methylfolate, magnesium ascorbate), are free from GMOs, fillers, and common allergens, and are produced in UK-certified facilities with batch testing. Each formulation carries Dr. Glenville's Exclusive Seal of Approval, and the company holds Vegan Society, Kosher, and Halal certifications on applicable SKUs. The business model is direct-to-consumer e-commerce via a Shopify storefront (naturalhealthpractice.com) with Royal Mail UK fulfilment, supported by content marketing, email newsletters, Trustpilot social proof, and an affiliate programme. Revenue is generated through one-time purchases of individual supplements ($18.70–$250), bundled supplement programmes ($62.10–$161.10), a subscription model offering 10–15% recurring discounts, and ancillary educational content including e-books and books authored by Dr. Glenville. The company is self-funded with no external venture or private equity investment and operates with 11–50 employees.

Name

The Natural Health Practice

Legal name

NHP Products (UK) Limited

Website

https://naturalhealthpractice.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

The Natural Health Practice is a UK-based direct-to-consumer supplement company that develops and sells bioavailable, natural supplements and curated health programmes, primarily for women across all life stages. Products are formulated and personally approved by founder Dr. Marilyn Glenville PhD and sold via its own e-commerce site.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro industry

PRIMARYCRADAGAK

Women’s Health Supplements (Prenatal, Menopause, Hormonal)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRADAGAM

Healthy Aging & Cognitive Support Supplements

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRADAGAE

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

Keywords

• Nutritional supplements
• Women's health supplements
• Dietary supplements
• Natural health products
• Vitamin formulations

Headquarters

HQ city

Royal Tunbridge Wells

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Supplement Sales: One-time purchase of individual supplements and supplement programmes. Products sold directly to consumers through e-commerce platform with prices ranging from $18.70 to $250.00 depending on product and quantity.
2. Subscription Orders: Recurring subscription model offering 10-15% discount on regular orders. Customers can pause, skip, or cancel subscriptions anytime. First subscription order also qualifies for free UK delivery.
3. Educational Products: Sale of e-books and books authored by Dr Marilyn Glenville PhD covering women's health topics including menopause, fertility, osteoporosis, PCOS, and weight management. E-books from $11.00, books from $14.00 to $35.00.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Natural Health Practice (NHP) is a UK-based manufacturer and direct-to-consumer retailer of natural dietary supplements. The company develops, formulates, and sells bioavailable nutritional supplements and curated supplement programmes targeting women's health across life stages (fertility, pregnancy, menopause, bone health) along with select men's fertility and general wellness products. Each formula is personally approved by founder Dr Marilyn Glenville PhD, and the company also sells educational e-books and books authored by Dr Glenville on women's health topics.

Product overview

The Natural Health Practice (NHP) is a UK-based supplement manufacturer offering a comprehensive portfolio of natural health supplements and educational resources for women. The product portfolio includes individual supplements organized into health categories (Bone Health, Menopause, Fertility, Pregnancy, Brain & Memory, Stress, IBS, Weight Loss, Hair/Skin/Nails) plus curated supplement programmes that bundle complementary products together. Key individual products include Omega 3 Support, Vitamin C Support, Meno Support (Multi), Osteo Support, Advanced Marine Collagen Support, Advanced Probiotic Support, Advanced Sleep Support, and more. The supplement programmes offer targeted health solutions like Bone Health Enhanced Supplement Programme, Fertility For Couples Supplement Programme, and Menopause Supplement Programme. Additionally, the company offers educational e-books and books authored by Dr. Marilyn Glenville PhD covering various women's health topics. Products are formulated with bioavailable nutrients, are free from GMOs and artificial additives, and are approved by Dr. Marilyn Glenville.

Differentiator

Problem solved

Functional benefit

Products and services

• Omega 3 Support Ultra-pure wild deep-sea fish oil supplement providing high-strength omega-3 fatty acids (EPA and DHA) for heart, brain, and joint health; 60 capsules per 30-day supply.
• Vitamin C Support Vitamin C supplement with magnesium ascorbate and bilberry extract for immune function support, collagen formation, and antioxidant protection; available in 30-day, 90-day and 180-day supplies.
• Meno Support (Multi) Comprehensive multivitamin and mineral formulated for perimenopause, menopause, and beyond, supporting bone health and hormonal balance.
• Osteo Support Bone health supplement with magnesium, vitamins K2 and D3, and calcium citrate for maintaining healthy bones and supporting muscle health.
• Advanced Marine Collagen Support Marine collagen supplement with MSM, hyaluronic acid, horsetail, rutin, and vitamin C for skin elasticity, joint support, and anti-aging benefits.
• Advanced Probiotic Support Digestive health supplement containing Lactobacillus acidophilus and Bifidobacteria strains with L-glutamine and prebiotics for gut microbiome balance.
• Advanced Sleep Support Sleep support supplement with valerian, chamomile, hops, skullcap, passion flower, L-theanine, and magnesium to help improve sleep quality.
• Black Cohosh Premium Support Herbal supplement containing black cohosh, agnus castus, dong quai, red sage, milk thistle, hops, and wild yam for menopausal support.
• Healthy Woman Support Multivitamin and mineral supplement with 30+ nutrients including vitamins, minerals, antioxidants, and botanical extracts for women's general health and vitality.
• Vitamin D3 Support Liquid vitamin D3 supplement in blackcurrant flavor with dropper for easy dosing, supporting immune health, bone strength, and muscle function.
• Advanced Brain & Memory Support Cognitive support supplement with phosphatidyl serine, L-arginine, tyrosine, acetyl carnitine, CoQ10, and iodine for brain function and memory support.
• Advanced Fertility Support for Men Male fertility supplement with selenium, zinc, CoQ10, L-carnitine, and amino acids scientifically formulated to support sperm health and natural conception or IVF support.
• Advanced Fertility Support for Women Prenatal supplement with vitamins, minerals, CoQ10, and antioxidants formulated for natural conception or IVF support and pregnancy maintenance.
• Advanced Hearing Support Auditory health supplement with 22 nutrients, herbs, and mushrooms including ginkgo biloba, pine bark, lion's mane, and CoQ10 for hearing and cognitive support.
• Advanced Liver Support Liver health supplement with 24 nutrients including milk thistle, artichoke, dandelion, N-acetyl cysteine, glutathione, and B vitamins for liver detoxification support.
• Advanced Pregnancy Support Prenatal vitamin and mineral supplement for preconception, pregnancy, and breastfeeding with folic acid, iron, calcium, and choline for maternal and fetal development.
• Advanced Thyroid Support Thyroid support supplement with 17 nutrients including iodine, selenium, L-tyrosine, gum guggul, and vitamins for normal thyroid function and hormone production.
• Agnus Castus Premium Support Herbal supplement with agnus castus, skull cap, milk thistle, and lemon balm for hormonal balance, menstrual health, and PMS support.
• Amino Support 'Lose Your Belly' Amino acid blend with N-acetyl cysteine, L-carnitine, L-tyrosine, and branched-chain amino acids for weight management and fat reduction.
• Blood Sugar (Glucose) Support Blood sugar balance supplement with 18 nutrients including cinnamon extract, chromium, alpha lipoic acid, and N-acetyl cysteine for glucose metabolism support.
• Meno Herbal Support Phytoestrogen supplement with fermented soya, red clover, hops, sage, dandelion, alfalfa, flaxseed, and vitamin B6 for perimenopause and menopause support.
• Tranquil Support Stress relief supplement with B vitamins, L-theanine, turmeric, magnesium, Siberian ginseng, and chromium for relaxation and stress response support.
• Bone Health Enhanced Supplement Programme Comprehensive bone health program bundling Osteo Support, Meno Support Multi, Omega 3 Support, and Vitamin C Support for enhanced skeletal health support.
• Bone Health Supplement Programme Foundational bone health program bundling Osteo Support and a multi-nutrient formula for bone strength and hormone balance support.
• Fertility For Couples Supplement Programme Couple-focused fertility program bundling Advanced Fertility Support for Women, Advanced Fertility Support for Men, and Omega 3 Support for reproductive health.
• Menopause Supplement Programme Menopause support program bundling Meno Multi Support and Black Cohosh for hormonal balance and symptom management.
• Fat Around the Middle Supplement Programme Metabolic support program bundling Nutri Support and Amino Support for blood sugar balance, metabolism, and targeted fat reduction.
• Health and Wellness E-Books and Books Digital books and physical books authored by Dr Marilyn Glenville PhD covering women's health topics including menopause, osteoporosis, PCOS, endometriosis, fertility, and weight management.

Quantifiable outcome

• 4.9/5 rating on Omega 3 Support product based on 152 reviews
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Garden of Life: US-based natural and organic supplements brand with a Certified B Corp positioning and broad women's health range. Comparable on clean-ingredient, non-GMO, specialist-supplement positioning and DTC-plus-retail distribution.
• Vitabiotics: UK-based supplement brand with a heavily women's-health-led portfolio (Pregnacare, Menopace) sold direct and through retail. Most directly comparable on category focus (women's life-stage supplements) and UK market anchor.
• Seven Seas: Established UK/European supplements brand with women's health, pregnancy, and bone health lines distributed through UK retailers. Comparable on UK women's life-stage supplement categories.
• BetterYou: UK-based DTC/premium supplement specialist with a focus on novel delivery formats (oral sprays, topical magnesium) and women's wellbeing. Comparable as a UK anchored, premium-positioned DTC supplements brand.
• Dr. Vegan: UK-based DTC vegan supplement brand selling through Shopify and Amazon with subscription options. Comparable as a small UK DTC supplement brand competing on clean, condition-targeted formulations and subscription retention.
• Solgar: Premium global supplements brand emphasising bioavailability, clean formulations, and gold-standard quality — closely comparable to NHP's bioavailable, clean-ingredient positioning and practitioner-trust branding.
• Pure Encapsulations: Practitioner-grade hypoallergenic supplements brand with emphasis on purity, bioavailability, and condition-specific formulations. Comparable to NHP on premium clean-ingredient, practitioner-endorsed positioning.

Broad incumbents

• Boots Pharmaceuticals: UK pharmacy chain's own-label supplement range covering women's health, vitamins, and condition-specific products. Comparable on women's health supplement categories but distributed through mass-market pharmacy retail rather than DTC.
• Holland & Barrett: UK's largest health retailer with an extensive own-brand supplement range across women's health, vitamins and condition-specific products. Comparable on product categories but operates a bricks-and-clicks retail model at far greater scale.
• Nature's Way: Large US herbal and nutritional supplements brand spanning women's health, immune, sleep and stress categories. Comparable on broad condition-specific supplement portfolio and clean-ingredient positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NHPLtd
• LinkedInlinkedin.com/company/the-natural-health-practice

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Natural Health Practice