Dr.Vegan

What Dr.Vegan does

Dr.Vegan is a UK-based direct-to-consumer plant-based nutrition and supplement brand founded in 2020 and headquartered in Ower, United Kingdom. The company formulates and markets a vegan-certified, additive-free range of over 40 individual supplement SKUs and more than 30 curated bundles, spanning women's health (MenoFriend®, PeriMenoFriend®, PMS Hero®, pH Hero®, Pregnancy Multinutrient), men's health (Men's ProMulti, Prostate support), gut health (Gut Works®, GastroAid®, Fibre Complex), hydration (Hydrate+ electrolyte line in multiple flavors), multivitamins (Women's ProMulti, Men's ProMulti, Kid's ProMulti, Daily Multivitamin), and condition-specific formulations (Stay Calm®, Brain Fuel®, HeartPro®, GlucoBalance®, Screen Eyes™, Hair Saviour®, Skin Saviour®). All products are manufactured by UK-based specialist manufacturers certified to BRCGS, GMP, and US FDA standards, with select formulas third-party tested by ALS and Informed Sport-certified for professional athletes.

The company operates a multi-channel go-to-market model. The primary channel is DTC e-commerce (drvegan.com) with a subscription program offering 15-20% tiered savings on flexible 30/60/90-day delivery cadences and bundle pricing offering up to 15% savings. A dedicated B2B portal (professionals.drvegan.com) serves healthcare practitioners and clinics. Physical retail distribution spans major UK chains (Wholefoods, Waitrose, Holland & Barrett) plus Meaghers Pharmacy in Ireland and Amazon marketplace. Pricing ranges from £5.99 for travel packs to £65.99 for premium bundles (e.g., Advanced Perimenopause Bundle). The company also runs a layered ecosystem of referral (£10/£10), affiliate, and ambassador programs, free nutritionist consultations, educational content hubs, and webinars.

Dr.Vegan is led by Co-founder and CEO Gordon Lott. The company claims more than 200,000 customers and has accumulated over 15 industry and consumer awards in 2024-2025 from outlets including BBC Good Food, Women's Health, Janey Awards, Men's Health, Glamour, and The Guardian. It is a privately held UK limited company with no disclosed funding rounds, parent entity, or institutional investors, and reports 1-10 direct employees, reflecting a heavily outsourced operating model for manufacturing, fulfillment, and marketing.

Name

Dr.Vegan

Legal name

DR.VEGAN

Website

https://drvegan.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Dr.Vegan is a UK-based direct-to-consumer brand of plant-based, vegan-certified supplements serving health-conscious consumers across women's health, men's health, gut, sleep, and general wellness, sold via subscription e-commerce, UK retail, and a healthcare practitioner channel.

Ownership category

akta.pro rank

Product category

Vegan Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro industry

PRIMARYCRADAGAK

Women’s Health Supplements (Prenatal, Menopause, Hormonal)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

Keywords

• Vegan supplements
• Plant-based nutrition
• Women's health supplements
• Gut health probiotics
• Direct-to-consumer vitamins

Headquarters

HQ city

Ower

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: One-time and subscription purchases of vegan supplements through e-commerce website. Products range from £5.99 to £65.99, with subscription model offering 15-20% discount.
2. Referral Program: Customer referral program where referrers earn £10 credit and referees receive £10 off first purchase.
3. Subscription Subscriptions: Recurring subscription model with flexible delivery options (30, 60, 90 days), offering up to 20% savings. Includes free pill tin for first-time subscribers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Dr.Vegan develops, brands, and sells a broad range of vegan, plant-based nutritional supplements and curated bundles direct-to-consumer through its own e-commerce site, retail partners, and a practitioner channel. Its portfolio spans single-ingredient supplements, life-stage multivitamins, hydration products, women's health formulations, and targeted health products, all formulated with zero additives and manufactured in the UK under BRCGS and GMP standards.

Product overview

Dr.Vegan is a UK-based award-winning vegan supplement brand offering a diversified portfolio of over 40 individual supplement products and 30+ curated product bundles. The core product portfolio includes single-ingredient supplements (such as Ashwagandha KSM-66®, Magnesium Glycinate, Vitamin D3 & K2, Vegan Omega 3, Gut Works®, Hair Saviour®, MenoFriend®), three gender/life-stage specific multivitamins (Women's ProMulti, Men's ProMulti, Kid's ProMulti), hydration products (Hydrate+ in multiple flavors), and targeted supplements for specific health needs (bone/muscle/joint, brain health, immunity, heart, stress, sleep, pregnancy, PMS, menopause, vaginal health, weight management). These are complemented by bundled offerings that combine related products for specific health goals (Menopause Support Bundle, Gut Health Bundle, Ultimate Sleep Bundle, etc.), travel packs, and accessories (shaker bottle, whisk). The company also offers a Virtual Nutritionist service for personalized recommendations. All products are plant-based, vegan-certified, free from additives, and manufactured in the UK to BRCGS and GMP standards.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 89% of MenoFriend® users find it effective when taken for 60+ days
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators7 records

Recent moves6 records

Expansion highlights8 records

Broad incumbents

• Vitabiotics: UK-based mass-market supplement brand covering women's, men's, and family health with omni-channel retail presence. Comparable to Dr.Vegan through UK retail distribution and broad category coverage, though at a larger, more established scale.
• Ritual: US DTC multivitamin brand with traceable, science-backed ingredient positioning. Comparable to Dr.Vegan through DTC subscription model, clean-label claims, and science/editorial-driven marketing.
• Athletic Greens (AG1): Global DTC daily nutrition supplement brand with a flagship 'all-in-one' greens product. Comparable to Dr.Vegan through premium DTC subscription model, science-led marketing, and category-creating brand strategy.

Direct peers

• HUM Nutrition: US DTC women's wellness supplement brand with beauty-from-within, hormonal, and gut ranges. Closely comparable to Dr.Vegan through women's health focus, condition-specific supplements, and content-driven DTC marketing.
• BetterYou: UK wellness brand offering vitamin and mineral supplements, including transdermal magnesium and oral supplements. Comparable through practitioner-grade positioning, multi-channel UK retail distribution, and a focus on bioavailable ingredients.
• Future Kind: Plant-based/vegan multivitamin brand selling directly to consumers with a focus on clean-label, additive-free formulations. Directly comparable to Dr.Vegan in vegan positioning, formulation purity claims, and DTC marketing.
• Vivo Life: UK-based plant-based/vegan supplement and sports nutrition brand selling directly to consumers. Closely comparable to Dr.Vegan in vegan positioning, UK DTC focus, and bundled supplement offerings.
• Cytoplan: UK-based wholefood and plant-based supplement company with a practitioner/professional channel. Comparable to Dr.Vegan through vegan positioning, professional distribution, and targeted women's and men's health ranges.
• Ancient + Brave: UK premium wellness brand offering collagen, supplements, and functional drinks via DTC subscription. Comparable through DTC subscription model, premium wellness positioning, and editorial/PR-driven brand-building in the UK.
• Heights: UK-based DTC brain health supplement brand with a subscription model. Comparable to Dr.Vegan through UK DTC, subscription-first revenue, B2B/professional distribution, and premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DrVeganCo
• Instagraminstagram.com/drveganco
• Pinterestpinterest.com/drveganco
• LinkedInlinkedin.com/company/dr-vegan

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dr.Vegan