infFITS
infFITS (Feide Technology Co., Ltd.) is a Taiwan-based AI software company that sells size and product recommendation engines to e-commerce brands, primarily fashion and apparel retailers across East Asia.
- Company typePrivate
- Founded-
- HeadquartersHsinchu City, Taiwan
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What infFITS does
infFITS, legally Feide Technology Co., Ltd. (飛德科技有限公司), is a Taiwan-based, privately held AI software company that sells personalization solutions to e-commerce brands. The company is headquartered in Hsinchu City, Taiwan, and is structured around two core products: 智慧尺寸 (Smart Size), an AI-driven body-measurement and size recommendation engine that maps individual shoppers to optimal apparel and footwear SKUs, and 智慧選物 (Smart Product Selection), an AI product recommendation engine that guides customers across categories such as fashion, electronics, beauty, and food. Both are underpinned by a proprietary AI model trained on over 1 million cumulative transaction and body measurement records, with the size engine additionally combining 3D body data technology with multi-dimensional analysis; the technology is protected by granted patents in both the United States and Taiwan.
The company monetizes through subscription or usage-based arrangements sold to enterprise and mid-market e-commerce operators, primarily in Taiwan and the broader East Asian market. Its go-to-market is sales-led, anchored by a free-trial booking funnel, a content engine (商業視界), a physical Showroom experience center in Hsinchu, and a library of published brand case studies. Documented customers are heavily concentrated in fashion and apparel (RUMOR HAS IT, JERSCY, VERVE, SHIRT LIFE, GUTEN, TAKODA, LEVIS, BEAULACE) with one mid-market fengshui retailer (緣起物) using Smart Product Selection. The company reports customer-level outcomes of a 15% reduction in return rates, a 30% improvement in conversion rates, and an 18% increase in average order value, though these figures are company-disclosed rather than externally audited.
No public revenue, ARR, funding, or headcount figures are available, and the firm appears to operate without disclosed institutional venture backing. Its operating footprint is regional, centered on Taiwan, with no disclosed expansion into other geographies despite the US patent grant. The product surface is narrow (two AI engines plus a showroom) and there is no disclosed API, SDK, or app-store product, indicating a direct-to-retailer enterprise distribution model.
infFITS firmographics
Firmographics- Name
- infFITS
- Legal name
- 飛德科技有限公司 (Feide Technology Co., Ltd.)
- Website
- https://inffits.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- infFITS (Feide Technology Co., Ltd.) is a Taiwan-based AI software company that sells size and product recommendation engines to e-commerce brands, primarily fashion and apparel retailers across East Asia.
- Ownership category
- akta.pro rank
infFITS industry classification
Industry- Product category
- E-commerce Personalization Software
- akta.pro primary industry
- E-commerce & Retail Recommendation Engines (HDAAAGAA)
- akta.pro secondary industry
- Virtual Styling & Outfit Planning (HSACAJAF)
Keywords
Where infFITS is headquartered
LocationHeadquarters
- HQ city
- Hsinchu City
- HQ country
- Taiwan
- HQ region
- Asia
Offices1 record
Markets served
infFITS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- AI Size Recommendation Service: Subscription or usage-based service providing AI-powered size recommendations to e-commerce platforms to reduce returns and improve conversion rates.
- AI Product Recommendation Service: Service providing personalized product recommendations based on customer preferences and shopping behavior patterns to increase average order value and customer loyalty.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Free trial available |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
infFITS product offering
Product offeringCore offering
infFITS sells AI-powered recommendation software for e-commerce brands. Its two core products are Smart Size (智慧尺寸), which uses patented AI and 3D technology on a dataset of 1 million+ independent body measurements to recommend personalized clothing and footwear sizes, and Smart Product Selection (智慧選物), an AI product recommendation engine that guides shoppers to suitable products across categories such as fashion, electronics, beauty, and food. Both are delivered as subscription services to online retailers seeking to reduce returns, lift conversion, and grow average order value.
Product overview
infFITS is an AI-powered smart e-commerce platform built and operated by Flying Technology Co., Ltd. (飛德科技有限公司). The platform is a unified product portfolio consisting of two core solutions: 智慧尺寸 (Smart Size), an AI size recommendation engine that analyzes body measurements and preferences to suggest the right clothing and footwear sizes, and 智慧選物 (Smart Product Selection), an AI product recommendation engine that guides customers to suitable products across industries. Both solutions are powered by a proprietary AI data model trained on over 1 million transaction records, collectively targeting e-commerce brands seeking to reduce return rates, increase conversion rates, and grow average order value.
Differentiator
Problem solved
Functional benefit
Brands
- 智慧尺寸 (Smart Size): AI-powered size recommendation service that analyzes body measurements and preferences to help customers find perfectly fitting clothing and footwear.
- 智慧選物 (Smart Product Selection)
Products and services
- Smart Size (智慧尺寸)
Quantifiable outcome
- Return rate reduced by 15% through AI-powered size recommendations
- +2 more outcomes
Companies that use infFITS
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
infFITS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
infFITS partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
infFITS competitors and assessment
Company assessmentDirect peers
- Vue.ai: Vue.ai offers AI-powered product recommendations, visual search, and personalization for fashion and retail e-commerce. It overlaps directly with infFITS' Smart Product Selection capability across fashion, beauty, and general merchandise verticals.
- Constructor: Constructor provides AI-first product discovery, search, and personalization for large e-commerce catalogs. It is a direct competitor to infFITS' product recommendation engine, particularly for cross-category retailers.
- Fit Analytics (Snap Inc.): Fit Analytics provides AI size recommendation and personalization for global fashion e-commerce, now part of Snap Inc. It competes head-on with infFITS Smart Size and represents a well-capitalized incumbent in the same niche.
- True Fit: True Fit is the largest global AI-driven sizing and fit personalization platform for fashion and footwear retailers. It directly competes with infFITS' Smart Size product on body-data scale, brand roster, and ROI claims for returns reduction.
Emerging players
- Lily AI: Lily AI delivers AI-driven product attribution and demand forecasting for fashion, beauty, and home retailers. It overlaps with infFITS' Smart Product Selection capabilities around translating customer intent into product discovery.
- Recombee: Recombee is an AI recommendation engine-as-a-service for e-commerce, media, and retail. It targets similar product-discovery use cases as infFITS Smart Product and competes for mid-market integrations.
Broad incumbents
- Dynamic Yield (Mastercard): Dynamic Yield provides cross-channel personalization, product recommendations, and A/B testing for enterprise e-commerce. It competes broadly with both infFITS products as part of a larger personalization suite.
- Bloomreach: Bloomreach offers an e-commerce personalization and search platform combining CMS, merchandising, and AI recommendations. It competes with both of infFITS' products at the enterprise tier with a much broader product suite.
- Algolia: Algolia is a leading search and discovery API widely used in e-commerce, offering AI-enhanced personalization features. It competes more broadly than infFITS on site search and recommendations but addresses overlapping buyer personas.
Regional players
- Sizebay: Sizebay is a size and fit recommendation provider focused on Latin American and European fashion e-commerce. It is a comparable regional peer to infFITS, addressing the same Smart Size use case in different geographies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
infFITS social profiles
Digital presenceinfFITS financial estimates
Financial estimateRevenue estimate
Valuation estimate
infFITS leadership team
Management profileNumber of profiles
infFITS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
infFITS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about infFITS
What does infFITS do?
infFITS sells AI-powered recommendation software for e-commerce brands. Its two core products are Smart Size (智慧尺寸), which uses patented AI and 3D technology on a dataset of 1 million+ independent body measurements to recommend personalized clothing and footwear sizes, and Smart Product Selection (智慧選物), an AI product recommendation engine that guides shoppers to suitable products across categories such as fashion, electronics, beauty, and food. Both are delivered as subscription services to online retailers seeking to reduce returns, lift conversion, and grow average order value.
Is infFITS a public or private company?
infFITS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was infFITS founded?
infFITS was founded in -1. It employs 1 to 10 people.
Where is infFITS based?
infFITS is headquartered in Hsinchu City, Taiwan, in the Asia region.
How does infFITS make money?
Two revenue lines are on record. AI Size Recommendation Service is the primary driver. The others are AI Product Recommendation Service.
Who are infFITS's main competitors?
Direct peers on record are Vue.ai, Constructor, Fit Analytics (Snap Inc.) and True Fit. Emerging players are Lily AI and Recombee. Broad incumbents are Dynamic Yield (Mastercard), Bloomreach and Algolia. Sizebay is listed as a regional player.
Does infFITS have an API?
No public API is recorded for infFITS.
What industry is infFITS in?
infFITS's product category is E-commerce Personalization Software. Its primary akta.pro industry code is HDAAAGAA, E-commerce & Retail Recommendation Engines, with a secondary code of HSACAJAF, Virtual Styling & Outfit Planning.