Lily AI
- Company typePrivate
- Founded2015
- HeadquartersMountain View, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Lily AI firmographics
Firmographics- Name
- Lily AI
- Legal name
- OneLook, Inc.
- Website
- https://lily.ai
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Lily AI industry classification
Industry- Product category
- Retail Product Intelligence / AI Commerce Platform
- NAICS
- Software Publishers (513210), Other Computer Related Services (541519)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
- akta.pro secondary industries
- Enterprise Foundation Model Integration & APIs (Connectors, Governance, Deployment) (HDAAACAO), AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF), Pricing, Revenue Management & Promotion Optimization (HDAAAHAB)
Keywords
Where Lily AI is headquartered
LocationHeadquarters
- HQ city
- Mountain View
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lily AI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription - Product Intelligence Platform: SaaS subscription model with pricing based on catalog size and number of commerce surfaces selected. Structured as credits across Google Ads, Meta Ads, AI discovery and agentic commerce, and onsite. Plans range from growing brands to enterprise retailers and marketplaces.
- Agency/Partner Licensing: White-label licensing for agencies to offer AI commerce product built on Lily Max. Agencies can fold Lily Max into existing retainers as managed technology with margin handled in their pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Credit-based subscription scaled to catalog size and surfaces |
| Subscription | Multi-year contract | Enterprise plans with dedicated support and security features |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Lily AI product offering
Product offeringCore offering
Lily AI operates Lily Max, an agentic product intelligence engine for AI commerce that uses goal-based AI agents to enrich product catalogs with consumer-language attributes, launch controlled tests, and improve performance across Google Ads, Meta Ads, AI discovery surfaces, and onsite commerce. The platform applies deep image recognition to extract 15,000+ product attributes per SKU and writes them in the language shoppers and AI systems actually use, with measurable lift validated through matched-spend A/B tests and holdout experiments. A separate Product Content Optimization (PCO) platform launched in June 2025 extends the same capabilities to broader AI shopping surfaces.
Product overview
Lily AI offers Lily Max as its core product intelligence platform, which uses goal-based AI agents to enrich product catalogs and optimize performance across four commerce surfaces: Google Ads, Meta Ads, AI Discovery & Agentic Commerce, and Onsite Commerce. The platform operates as a unified system where one enrichment layer feeds all three tiers of AI discovery (SEO, AEO, and ACO). Enterprise tier adds SOC 2 Type II compliance, SSO integration, and API access, while the Agencies & Partners program enables multi-client management with white-label options.
Differentiator
Problem solved
Functional benefit
Brands
- Lily Max: The agentic product intelligence engine for AI commerce that enriches product catalogs and improves performance across Google Ads, Meta Ads, AI Discovery, and Onsite commerce.
Products and services
- Lily Max The agentic product intelligence engine for AI commerce. Lily Max uses goal-based AI agents to enrich retail and brand product catalogs with consumer-language attributes, run controlled A/B tests with matched-spend and holdout validation, and improve performance across Google Ads, Meta Ads, AI Discovery (ChatGPT, Perplexity, Gemini, Claude), and Onsite commerce surfaces. It is sold to enterprise retailers, mid-market brands, and agency partners on credit-based subscriptions scaled to catalog size and surfaces.
- Product Content Optimization (PCO) Platform A platform that helps retailers enhance product discoverability across traditional search engines and AI-powered platforms (ChatGPT, Perplexity, Gemini, Claude) by aligning product content with consumer search language and machine-optimized formats. It addresses the challenge of making product catalogs readable and recommendable by AI agents and answer engines.
- Agencies & Partners Program A multi-client platform offering for agencies and platform partners that lets them manage product intelligence, run controlled tests, and report results across their entire book of brands from a single workspace. Includes white-label capabilities, pitch environments, co-sell support, and early access to new commerce surfaces.
Quantifiable outcome
- +28% revenue lift on Google Shopping (large apparel brand, matched-spend A/B test)
- +9 more outcomes
Companies that use Lily AI
Customer profileNamed customers21 records
Segments3 records
Ideal customer profiles3 records
Lily AI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability9 records
Feature5 records
Lily AI partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- JOORstrategicExclusive partnership for automated attribution. JOOR implemented automated attribution through this exclusive partnership with Lily AI.
Scale indicators13 records
Recent moves6 records
Expansion highlights7 records
Lily AI competitors and assessment
Company assessmentDirect peers
- Vue.ai: Vue.ai is an AI platform for retail that automates product tagging, catalog enrichment, and visual merchandising - directly overlapping with Lily Max's core use case of structuring product attributes for AI commerce surfaces.
- Syte: Syte provides visual AI and product enrichment for retail discovery, including automated attribute extraction from images and shopping assistants - a closely comparable capability stack to Lily's image-to-attribute pipeline.
- Constructor.io: Constructor offers an AI-driven commerce search and product discovery platform that ingests enriched product data to power onsite search and recommendations - competing head-on with Lily's Onsite module.
- Klevu: Klevu is an AI search and merchandising platform for e-commerce, focused on relevance and product discovery on retailer sites - overlapping with Lily Onsite's AI search enrichment functionality.
Broad incumbents
- Algolia: Algolia is a widely deployed onsite search and discovery API for retailers; while Lily integrates with Algolia as an enrichment layer upstream, Algolia's broader portfolio and incumbent enterprise footprint make it a strategic adjacent incumbent.
- Bloomreach: Bloomreach is a digital experience platform with search, merchandising, and content products for retail - a strategic adjacent where Lily supplies enriched product data but Bloomreach competes for the broader commerce stack budget.
- Coveo: Coveo is an enterprise AI-search and relevance platform with retail deployments; Lily integrates upstream with Coveo, but Coveo's broader ML/relevance portfolio and enterprise scale make it an adjacent incumbent.
- Dynamic Yield: Dynamic Yield (Mastercard) is a personalization and product recommendation engine for retail - overlapping with Lily's recommendation and discovery value proposition as part of a broader personalization suite.
- Salesforce Commerce Cloud: Salesforce Commerce Cloud (with Einstein) provides enterprise commerce platform capabilities including product recommendations and search; it represents a broad incumbent that bundles commerce tooling and could compete for Lily's wallet share.
Others
- Akeneo: Akeneo is a Product Information Management (PIM) platform used by retailers to centralize product data; it sits adjacent to Lily as a data-source partner rather than direct competitor, since Lily enriches downstream of PIMs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Lily AI social profiles
Digital presenceLily AI compliance and trust
Trust signalCompliance3 records
Lily AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lily AI leadership team
Management profileNumber of profiles
Profiles6 records
Lily AI funding detail
Funding detailFunding overview
Funding rounds7 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lily AI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lily AI
What does Lily AI do?
Lily AI operates Lily Max, an agentic product intelligence engine for AI commerce that uses goal-based AI agents to enrich product catalogs with consumer-language attributes, launch controlled tests, and improve performance across Google Ads, Meta Ads, AI discovery surfaces, and onsite commerce. The platform applies deep image recognition to extract 15,000+ product attributes per SKU and writes them in the language shoppers and AI systems actually use, with measurable lift validated through matched-spend A/B tests and holdout experiments. A separate Product Content Optimization (PCO) platform launched in June 2025 extends the same capabilities to broader AI shopping surfaces.
Is Lily AI a public or private company?
Lily AI is a private company. It is classified as venture growth investor backed and is currently operating.
When was Lily AI founded?
Lily AI was founded in 2015. It employs 51 to 100 people.
Where is Lily AI based?
Lily AI is headquartered in Mountain View, United States, in the North America region.
How does Lily AI make money?
Two revenue lines are on record. Subscription - Product Intelligence Platform is the primary driver. The others are agency/Partner Licensing.
Who are Lily AI's main competitors?
Direct peers on record are Vue.ai, Syte, Constructor.io and Klevu. Broad incumbents are Algolia, Bloomreach, Coveo, Dynamic Yield and Salesforce Commerce Cloud. Akeneo is listed as an others.
Does Lily AI have an API?
Yes. Lily Max offers a fully extensible API that lets users access, customize, and build on their data. The API provides programmatic access to the same functionality available in the Lily Max platform, enabling users to integrate product intelligence capabilities into their own systems and workflows.
What industry is Lily AI in?
Lily AI's product category is Retail Product Intelligence / AI Commerce Platform. Its primary akta.pro industry code is HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management), with a secondary code of HDAAACAO, Enterprise Foundation Model Integration & APIs (Connectors, Governance, Deployment). Its NAICS code is 513210 and its SIC code is 7373.