Goodwill PR

What Goodwill PR does

GoodwillPR S.a.s. is an Italian public relations and communications agency headquartered in Verona, operating under a "Human Digital PR" positioning with over 20 years of continuous operation. The agency is organized into vertical sector teams covering tourism/hospitality, food and beverage, interior design/architecture, and construction/industrial, serving enterprise and mid-market clients primarily in Italy with demonstrated international reach. The listed team comprises 17+ professionals, with firmographic data indicating a 11-50 employee range, led by founder Piergiorgio Rossi.

The agency's core service suite spans content strategy, media relations, digital PR, social media management, influencer marketing, digital advertising, media planning, and editorial newsletters. The principal proprietary asset is a network of 6,500+ journalist, freelance writer, and publisher contacts cultivated across two decades, which underpins press office, press trips, and crisis management engagements. The firm has integrated AI-assisted content creation with Generative Engine Optimization (GEO) and SEO, building AI-friendly content architecture with stratified semantic domains designed for AI-era discoverability. Additional proprietary capabilities include editorial newsletters demonstrating 25-50% open rates, creative box campaigns ("Sending Creativo") that convert product shipments into branded content experiences, and a Hörmann Italia web application serving a 500+ dealer network. The firm holds Google Partner and Facebook Marketing Partner certifications.

GoodwillPR operates a professional services model with project-based quotes and ongoing retainers; pricing is not publicly disclosed and no external funding has been identified. The client roster includes Italian and European brands across four verticals: ADLER Spa Resorts & Retreats, Schär, Hörmann Italia, Ortoromi, AKI Family Resort Plose, Gibus, Pilkington, IRSAP, Betafence, Fakro, Ideal Work, Woodco, Bergader, Komatsu Italia, Pilomat, Flow, and ALPAC. Several relationships extend beyond a decade, with Schär (10+ years, 5,680+ content pieces, 300K+ interactions), ADLER (9 years, 1,500+ pieces, 1.5M+ interactions), and Hörmann (20+ years with three editorial newsletters plus a dealer web app) functioning as anchor accounts. The firm is privately held as an Italian S.a.s. partnership under founder Piergiorgio Rossi.

Name

Goodwill PR

Legal name

GoodwillPR S.a.s.

Website

https://goodwillpr.it

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

GoodwillPR is a Verona-based Italian PR agency with 20+ years serving enterprise clients in tourism, food, design, and construction. Its 17-person team delivers media relations, influencer marketing, editorial newsletters, and AI-optimized PR for clients including ADLER, Schär, and Hörmann Italia.

Ownership category

akta.pro rank

Product category

Public Relations and Communications Services

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro primary industry

Digital PR & Social Media Communications (MPAAADAJ)

akta.pro secondary industries

Consumer & Lifestyle PR (MPAAADAB), Technology & B2B PR (BPAFADAI)

Keywords

• Public relations agency
• Media relations services
• Influencer marketing services
• Content strategy services
• Press office services

Headquarters

HQ city

Verona

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. PR and Press Office Services: Core revenue stream from public relations, press office, and media relations services including content creation, press release distribution, and journalist relationship management.
2. Content Strategy and Creation: Charged as part of integrated communication projects including content strategy, editorial newsletters, PR content, and branded storytelling.
3. Influencer Marketing: Campaign-based fees for influencer strategy, creator selection, experience organization, creative sending, and paid campaign management.
4. Media Planning and Buying: Cross-media planning services including media analysis, campaign planning, and negotiated media buying across print, web, and social channels.
5. Social Media Management: Ongoing social media management including content strategy, visual identity development, community management, and performance reporting.
6. Digital Advertising: Campaign-based digital advertising services including Meta ads, Google ads, and advertorial/native content across digital publishers.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

Goodwill PR is an Italian public relations, press office, and content agency offering integrated communication services including media relations, content strategy, digital PR, social media management, influencer marketing, digital advertising, media planning, and editorial newsletters. The agency delivers these services to enterprise and mid-market clients across tourism, hospitality, food and beverage, interior design, architecture, and construction sectors, leveraging a network of 6,500+ journalist contacts and AI-optimized content architecture.

Product overview

Goodwill PR is a PR, press office, and content agency based in Verona, Italy with over 20 years of experience. The agency operates as 'The Human Digital PR' and offers a comprehensive suite of integrated communication services. The core offerings include Content Strategy (brand storytelling and intangible values), PR Content (press releases, articles, press kits with AI-friendly GEO optimization), Media Relations (press office with 6,500+ journalist contacts), Digital PR (online brand reputation), Social Media Management, Influencer Marketing (strategy, experiences, creative sending, paid campaigns), Digital Advertising (Meta, Google, advertorials), Media Planning (cross-media strategy and buying), and Editorial Newsletter (journalistic-style newsletters achieving 25-50% open rates). These services work synergistically to deliver integrated communication strategies for clients across tourism, food, interior design, architecture, hospitality, and construction sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Content Strategy
• Media Relations
• Digital PR
• Social Media Management
• Influencer Marketing
• Digital Advertising
• Media Planning
• Editorial Newsletter
• PR Content

Quantifiable outcome

• Newsletter open rates of 25% to 50%
• +6 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Google PartnerminorGTM or Marketing PartnerGoodwillPR holds Google Partner status, indicating certified expertise in Google advertising products and platform proficiency.
• Facebook Marketing PartnerminorGTM or Marketing PartnerGoodwillPR holds Facebook Marketing Partner status, indicating certified expertise in Facebook/Meta advertising and marketing solutions.
• Studio Meneghello PaolellicoreStrategic or Co-development PartnerFor the Gibus installation at FuoriSalone/Interni Materiae during Milan Design Week, Studio Meneghello Paolelli provided the creative vision for the artistic installation, transforming the Pergola Bioclimatica Velvet into a theatrical experience with digital monoliths representing seasonal changes.
• Dott.ssa Martina Donegani (Nutritionist)minorStrategic or Co-development PartnerCollaborated on Ortoromi's editorial project, providing nutritional expertise for content formats such as 'Falsi miti dell'alimentazione' and 'I colori dei vegetali e la loro importanza nella scelta alimentare'.
• Interni Materiae (FuoriSalone / Milano Design Week)coreStrategic or Co-development PartnerExclusive partnership with Interni Materiae, a key event of the FuoriSalone during Milan Design Week, to position Gibus at the prestigious 'Statale di Milano' venue. This strategic partnership enabled Gibus's debut at the most authoritative design exhibition context.
• Nadia Stacchiotti (Travel Podcast 'Racconti di Viaggio')minorChannel Partner/ Reseller/ DistributorGard a Trentino content was featured in Nadia Stacchiotti's travel podcast 'Racconti di Viaggio', recognized among the best travel podcasts by Vanity Fair, Audible, and QN Nazionale.

Scale indicators12 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Community Group: Italian communications group with PR, digital, and content capabilities serving enterprise clients. Comparable to GoodwillPR as an integrated Italian communications firm combining media relations, content strategy, and digital services.
• Theoria Relations: Italian PR and communications agency offering media relations, content, and digital services. Comparable to GoodwillPR as an independent Italian PR firm of similar scale with a strong B2B and B2C enterprise client base.
• Barabino & Partners: Italian independent PR and communications agency headquartered in Milan, serving enterprise clients across industrial, financial, and consumer sectors. Comparable to GoodwillPR as a mid-sized, vertically focused Italian PR firm with similar services and B2B orientation.
• SEC Newgate Italia: Italian arm of SEC Newgate, providing public affairs, PR, and communications services to corporate and institutional clients. Comparable as a mid-sized Italian PR agency with diversified services spanning media relations, content, and digital.
• Lorenzini Viganò: Italian PR and communications firm with a focus on enterprise clients across sectors. Comparable to GoodwillPR as a mid-sized, independent Italian agency offering integrated PR, content, and digital communications services.

Broad incumbents

• Ketchum Italy: Italian operations of global PR network Ketchum (Omnicom), providing PR, content, and influencer services. Comparable as a global-network PR agency competing for similar enterprise mandates in Italy.
• Havas PR Italy: Italy operations of Havas' global public relations network, offering PR, influencer, and content services. Comparable as a full-service PR and content provider in Italy with international network backing.
• FleishmanHillard Italy: Italian arm of global PR firm FleishmanHillard, providing PR, content, and integrated communications. Comparable as a provider of enterprise PR and content services with international network resources.
• Burson Cohn & Wolfe Italy: Italian operations of global PR network BCW (now part of WPP), serving enterprise clients with PR, digital, and content capabilities. Comparable as a provider of integrated communications services to large brands in Italy.
• Edelman Italy: Italian subsidiary of global PR leader Edelman, offering public relations, digital, and content services. Comparable as a provider of enterprise PR services in Italy with broader geographic and service scope than GoodwillPR.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Goodwill_PR
• Facebookfacebook.com/goodwillpr
• LinkedInlinkedin.com/company/goodwillpr

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodwill PR