What Billetlugen does

Billetlugen A/S is a Danish online ticket marketplace headquartered in Copenhagen at Bryggernes Plads 17, operating since 2004 as the Danish division of Eventim Scandinavia alongside eventim.no (Norway) and eventim.se (Sweden). The company is 100% owned by CTS Eventim AG & Co. KGaA, a German-listed entity described as Europe's leading ticket provider operating in 21 countries. Its platform, billetlugen.dk, is a consumer-facing marketplace enabling ticket purchase across concerts (pop, rock, jazz, classical, hip-hop, festivals), theater and musicals, comedy, sports (including speedway and motorsport), family events, and cultural talks and exhibitions, with city-level coverage spanning Copenhagen, Odense, Aalborg, Aarhus, Herning, and surrounding regions.

The core product is the billetlugen.dk marketplace, supported by an iOS/Android mobile app with BILLETLUGEN.Pass digital wallet tickets delivered as QR codes, Print@Home self-service printing, and physical mail delivery (domestic from DKK 49, international from DKK 99). A separate fanSALE portal operates as the official resale marketplace with automatic transfer of digital tickets between users. The B2B portal billetlugenb2b.dk lets event organizers create and manage their own ticket inventory, making Billetlugen a two-sided marketplace. Supporting tools include Billetlugen Live (email and social loyalty with presale access), BilletTip (artist/event availability alerts), and gift cards (Gavekort) from DKK 100. Technology infrastructure relies on third-party services for payments (Klarna BNPL, MobilePay, Dankort, Visa, Mastercard), address validation (Loqate / GB Group Plc), customer service (Zendesk), analytics (Google Analytics, Google Firebase), and consent management (Consentmanager); no public API or developer portal is disclosed.

Billetlugen monetizes primarily through transaction fees: a per-order or per-ticket 'billetgebyr' of up to DKK 15, fanSALE commissions of 5% (seller) and 10% (buyer), service fees (phone purchase DKK 30, ticket change DKK 125, lost-ticket reissue DKK 60, name change DKK 60), and delivery fees (mobile ticket DKK 10; postal mail DKK 49-99). Pricing is event-by-event, ranging from approximately DKK 50 (small/open-mic events) to DKK 550+ (premium concerts). All consumer prices include VAT. Two customer segments are served: individual Danish consumers buying live-event tickets, and event organizers/venues (Tivoli, VEGA, K.B. Hallen, Jyske Bank Boxen, GIGANTIUM, Ceres Park & Arena, and many more) using the B2B portal as their primary ticket-sales channel in Denmark.

Name

Billetlugen

Legal name

Billetlugen A/S

Website

https://billetlugen.dk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Billetlugen is Copenhagen-based online ticket marketplace selling primary tickets for concerts, theater, musicals, sports, comedy, family, and cultural events across Denmark, operated as the Danish arm of Eventim Scandinavia under CTS Eventim AG.

Ownership category

akta.pro rank

Product category

Online Event Ticketing Marketplace

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)

akta.pro secondary industries

Secondary Ticket Marketplaces (Resale/Exchange) (MPAGAJAB), Ticketing Technology & Integrations (APIs, Plugins, Webhooks) (MPAGAJAF)

Keywords

• Online ticket marketplace
• Live event ticketing
• Concert ticket sales
• Event ticketing platform
• Official ticket resale

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Ticket Sales Commission: Billetlugen charges a per-ticket fee (billetgebyr) and per-order fee (ordregebyr) on ticket transactions. These fees are paid by the ticket buyer and are individual for each event. The order fee is up to DKK 15 per order or ticket.
2. fanSALE Resale Commission: Billetlugen operates fanSALE as an official secondary marketplace, charging a 5% fee to sellers and a 10% fee to buyers on the resale price of tickets.
3. Service Fees: Additional fees including phone purchase service fee (DKK 30), ticket change fee (DKK 125), lost ticket reissue fee (DKK 60), name change fee (DKK 60), and delivery fees for physical mail (from DKK 49 domestic, DKK 99 international) or mobile ticket (DKK 10).
4. Gift Cards: Sale of gift cards (gavekort) for use on ticket purchases, available from DKK 100.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Billetlugen operates an online ticket marketplace for live events in Denmark, offering tickets to concerts, theater, musicals, comedy, sports, family events, and cultural experiences through its website, mobile app, and phone sales. It also provides an official ticket resale platform (fanSALE), a B2B sales platform for event organizers, gift cards, and multiple digital/physical ticket delivery options. The platform is part of Eventim Scandinavia and 100% owned by CTS Eventim AG.

Product overview

Billetlugen operates as a comprehensive online ticket marketplace and service platform for live events in Denmark. The core offering is the Billetlugen.dk marketplace, which connects consumers with event organizers across music, theater, comedy, sports, family events, and cultural activities. The platform is complemented by a mobile app with digital ticket (BILLETLUGEN.Pass) functionality, the fanSALE secondary marketplace for verified ticket resale, a B2B portal for event organizers, and loyalty programs including Billetlugen Live and BilletTip. The ecosystem is built on Eventim Scandinavia infrastructure and is 100% owned by CTS Eventim AG.

Differentiator

Problem solved

Functional benefit

Brands

• fanSALE: Official ticket resale platform where users can resell tickets they can no longer use
• BILLETLUGEN.Pass
• Billetlugen B2B
• Billetlugen App

Products and services

• Billetlugen.dk Primary online ticket marketplace platform for purchasing tickets to live events including concerts, theater, musicals, sports, comedy, family activities, and cultural experiences across Denmark.
• Billetlugen Mobile App Mobile application for iOS and Android that enables ticket purchasing, mobile ticket delivery via QR codes, and access to purchased tickets directly from the user's device.
• fanSALE Official ticket resale marketplace where users can sell unwanted tickets at original purchase price and purchase verified resale tickets, with a 5% seller fee and 10% buyer fee applied to resale transactions.
• Billetlugen B2B Platform Business-to-business portal for event organizers (concert promoters, theater producers, sports organizations) to create and manage ticket sales for their events, reaching Billetlugen's consumer audience.
• Gavekort (Gift Cards) Gift cards available in denominations starting from DKK 100 for purchasing tickets and experiences on the Billetlugen platform.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Eventim ScandinaviacoreStrategic or Co-development PartnerBilletlugen is the Danish division of Eventim Scandinavia, which also operates eventim.no (Norway) and eventim.se (Sweden). The Scandinavian division operates as a unified regional entity under the broader CTS Eventim umbrella.
• Various Danish Venues and Event OrganizerscoreChannel Partner/ Reseller/ DistributorExtensive network of Danish venues (Tivoli, VEGA, K.B. Hallen, Jyske Bank Boxen, GIGANTIUM, etc.) and event organizers who sell tickets through Billetlugen's platform. Billetlugen acts as an authorized ticket reseller for these partners.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Tixel: Official resale marketplace active across Europe and Australia. Direct comparator to Billetlugen's fanSALE for safe ticket resale, focused on face-value or capped-price transfers — partially overlaps on the secondary side.

Broad incumbents

• Live Nation / Ticketmaster: Global live entertainment conglomerate whose Ticketmaster arm competes in Denmark and across Europe. Combines ticketing, venue ownership, and artist management — a vertically integrated threat to pure-play ticketers.
• Eventbrite: Global self-service event ticketing platform. Overlaps with Billetlugen for smaller/community events and cultural experiences, but does not dominate large concert or venue primary ticketing in Denmark.
• CTS Eventim AG: 100% parent of Billetlugen and Europe's largest ticketing conglomerate operating in 21 countries, also running live entertainment venues and concert halls. Provides Group-level technology, partnerships, and capital allocation backdrop for Billetlugen.

Regional players

• See Tickets: European ticketing platform originating in the UK and operating across multiple European markets. Comparable primary ticketing functionality and B2B organizer tools, but primarily UK/Western European rather than Nordic.
• Eventim.no: Sister site of Billetlugen under Eventim Scandinavia. Operates the same platform model in Norway; comparable in product, fees, and venue-partner approach, but serves a different Nordic geography.
• Eventim.se: Sister site of Billetlugen under Eventim Scandinavia. Swedish counterpart with identical business model, primary ticketing, fanSALE resale, and B2B platform — useful structural comparator for Danish unit economics.

Direct peers

• DICE: Mobile-first primary ticketing platform active across European cities. Targets the same consumer (live event attendees) and organizer segments with curated discovery and lower-friction UX, increasingly a threat to incumbents like Billetlugen.
• Ticketmaster Denmark: Direct competitor in Danish primary ticketing for concerts, theater, and sports. Operates the same two-sided marketplace model with venue partnerships and consumer-facing digital sales, competing head-to-head for Danish live event GMV.

Others

• Tivoli (venue-direct): Major Copenhagen venue that lists as a Billetlugen channel partner. Represents the venue-direct disintermediation vector: if Tivoli shifts primary sales in-house, it illustrates the structural risk of large venues bypassing third-party ticketers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/billetlugen
• Instagraminstagram.com/billetlugendk
• Xx.com/billetlugen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Billetlugen