Mid Atlantic Eye Physicians

What Mid Atlantic Eye Physicians does

Mid Atlantic Eye Physicians is a privately held ophthalmology practice operating two clinical offices in Roanoke Rapids, North Carolina and South Hill, Virginia, serving patients across the North Carolina-Virginia border region. The firm delivers comprehensive eye care including diagnostics, medical treatment, and surgical procedures (cataract, laser, eyelid, and cornea surgery), supplemented by an on-site optical retail shop (Mid Atlantic Optical) for glasses and contact lenses. Clinical capabilities are anchored by in-office diagnostic technology (OCT Scanner, GDx Nerve Fiber Analyzer, and Visual Fields testing) and hospital-based outpatient surgery performed at Halifax Regional Medical Center (NC) and VCU Health Community Memorial Hospital (VA).

The practice is led by Brian R. Crichlow, M.D., the sole named physician, whose training (Duke Medical School, MCP Hahnemann residency, Cornea/ Anterior Segment fellowship) underwrites the clinical scope. Revenue is generated through fee-for-service medical reimbursement from private insurance, Medicare, and Medicaid (NC and VA), hospital surgical case fees, and direct retail optical sales. Go-to-market is referral-driven (primary care physicians, insurance networks) and word-of-mouth, supported by a NextGen patient portal, InstaMed online payments, and a Facebook page. Bilingual Spanish-speaking staff and a dedicated Hispanic patient page reflect targeting of the regional Latino community.

A meaningful concentration risk exists: clinical delivery depends on a single physician, and revenue visibility is opaque (no public disclosures on revenue, headcount, or ownership beyond physician-led). Operating status is active across both sites, with recent facility moves (return to 204 Becker Drive in NC, relocation to 416 Bracey Lane in VA) and a service-line expansion into cornea surgery indicating ongoing, modest investment rather than contraction.

Name

Mid Atlantic Eye Physicians

Legal name

Mid Atlantic Eye Physicians

Website

https://midatlanticeye.net

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mid Atlantic Eye Physicians is a privately held ophthalmology practice with two offices in Roanoke Rapids, NC and South Hill, VA, providing comprehensive eye exams, medical treatment, cataract and cornea surgery, and an on-site optical shop to regional patients.

Ownership category

akta.pro rank

Product category

Ophthalmology Services

NAICS

Offices of Physicians (6211), Optical Goods Retailers (456130)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Ophthalmic Goods (3851)

akta.pro primary industry

Ophthalmology Clinics (Medical & Surgical Eye Care) (HLAKAKAC)

akta.pro secondary industries

Comprehensive Eye Exams & Vision Care (HLAKAKAA), Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL), Ambulatory Surgery Centers (Ophthalmic/Outpatient Eye Surgery) (HLAKAKAO)

Keywords

• Ophthalmology services
• Cataract surgery
• Glaucoma treatment
• Diabetic eye care
• Optical retail

Headquarters

HQ city

Roanoke Rapids

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Medical Services Revenue: Revenue generated from comprehensive eye exams, diagnostic tests, and medical treatments covered by insurance, Medicare, and Medicaid. Services include treatment of glaucoma, diabetic eye disorders, cataract surgery, laser surgery, and eyelid surgery.
2. Optical/Retail Sales: Revenue from glasses, frames, lenses, and contact lenses sold through the on-site Mid Atlantic Optical shop. This is a direct retail revenue stream for eyewear products.
3. Insurance and Government Programs: The practice accepts most major insurance plans including Medicare and Medicaid of North Carolina and Virginia, generating revenue through reimbursement claims for covered medical services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Mid Atlantic Eye Physicians is a private ophthalmology practice that provides comprehensive eye care services including eye examinations, cataract surgery (small incision, no-stitch technique), laser surgery, eyelid surgery, glaucoma treatment, and management of diabetic eye disorders and macular degeneration. The practice operates an on-site Optical Shop (Mid Atlantic Optical) for prescription glasses and contact lenses, and partners with regional hospitals for outpatient surgical procedures. The practice accepts Medicare and Medicaid and serves patients in North Carolina and Virginia.

Product overview

Mid Atlantic Eye Physicians is an ophthalmology practice offering a comprehensive range of eye care services centered around a unified clinical care model. The practice provides eye exams, surgical procedures (cataract, laser, and eyelid surgery), and treatment for various eye diseases including glaucoma, diabetic eye disorders, and macular degeneration. The portfolio includes an Optical Shop (Mid Atlantic Optical) for eyewear and contact lenses, diagnostic technologies including OCT Scanner, Nerve Fiber Analyzer (GDx), and Visual Fields testing, plus patient-facing digital services including a NextGen Patient Portal and InstaMed online payment system. The practice operates from two locations in North Carolina and Virginia.

Differentiator

Problem solved

Functional benefit

Products and services

• Eye Exams Comprehensive eye examinations using various tests and procedures to examine patients' eyes, including refraction tests. For patients seeking diagnosis of eye conditions and prescription for corrective eyewear.
• Cataract Surgery Sight-restoring surgical procedure using a small incision technique that allows natural healing without stitches, performed at affiliated local hospitals (Halifax Regional Medical Center and VCU Health Community Memorial Hospital).
• Laser Surgery Laser surgical procedures used for the treatment of various eye conditions including glaucoma.
• Eyelid Surgery Surgical procedures for eyelid conditions, addressing functional or cosmetic eyelid concerns.
• Glaucoma Treatment Comprehensive glaucoma treatment including eye drops, medication, laser surgery, and other surgical procedures designed to control eye pressure and prevent optic nerve damage.
• Diabetic Eye Disorders Treatment Diagnosis and treatment of diabetic retinopathy and other diabetes-related eye conditions, employing laser photocoagulation and other targeted therapies.
• Children's Eye Care Eye care services for children including comprehensive eye exams and treatment of pediatric eye conditions.
• Emergency Eye Procedures Emergency eye care services for accidents and urgent eye conditions requiring immediate clinical attention.
• Glasses and Contact Lenses Prescription eyewear and contact lens fitting and dispensing services provided alongside the medical eye care practice.
• Mid Atlantic Optical (Optical Shop) On-site optical shop offering properly fitted glasses, on-site adjustments, and a selection of fashionable frames for men, women, and children, featuring the latest in eyewear designs and lens technology.

Quantifiable outcome

• Cataract surgery improves vision in over 98% of cases
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Halifax Regional Medical CentercoreStrategic or Co-development PartnerAffiliated hospital for outpatient cataract surgery procedures. Dr. Crichlow performs small incision cataract surgery at this facility in Roanoke Rapids, NC.
• VCU Health Community Memorial HospitalcoreStrategic or Co-development PartnerAffiliated hospital for outpatient cataract surgery procedures. Dr. Crichlow performs small incision cataract surgery at this facility in South Hill, VA.
• Medicare and Medicaid (NC & VA)coreOthersGovernment health insurance programs accepted by the practice, enabling access for elderly and low-income patients in North Carolina and Virginia.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MyEyeDr. Large multi-state optical retailer and optometry platform offering eye exams, prescription eyewear, and contact lenses in physical retail locations. Comparable to Mid Atlantic Eye Physicians because it operates the same integrated exam-plus-optical retail model, but at much greater scale and across multiple geographies.
• Eyecare Partners: PE-backed ophthalmology and optometry platform that consolidates independent eye care practices across the U.S. Comparable to Mid Atlantic Eye Physicians as a potential consolidator/buyer in the same ophthalmology services market, given the practice's profile as an independent physician-owned group.
• American Vision Partners: PE-backed ophthalmology services platform operating multi-specialty eye care practices. Comparable to Mid Atlantic Eye Physicians as a competing or acquiring platform in the same ophthalmology practice consolidation market, particularly for medically-focused, surgical practices.
• Eye Care Centers of America (Visionworks): National optical retail chain providing eye exams, prescription eyewear, and contact lenses. Comparable to Mid Atlantic Eye Physicians through the optical retail and basic eye exam segment, though it focuses on consumer retail rather than medical/surgical ophthalmology.

Direct peers

• LasikPlus: National refractive surgery chain specializing in LASIK and PRK procedures. Comparable to Mid Atlantic Eye Physicians because both offer elective laser-based eye surgery, though LasikPlus is focused on refractive surgery while Mid Atlantic Eye provides broader medical and surgical ophthalmology.
• TLC Laser Eye Centers: Multi-location refractive surgery provider offering LASIK and PRK procedures. Comparable to Mid Atlantic Eye Physicians because both deliver laser-based ophthalmic surgery as a core service, though TLC Laser Eye Centers is heavily concentrated on the elective refractive segment.
• Center For Sight: Multi-location ophthalmology and optometry practice offering comprehensive eye care, cataract surgery, and optical retail. Comparable to Mid Atlantic Eye Physicians because it operates the same integrated medical-surgical-retail eye care model across multiple offices.

Regional players

• Duke Eye Center: Academic ophthalmology referral center at Duke University in Durham, NC. Comparable to Mid Atlantic Eye Physicians given Dr. Crichlow's medical school training at Duke and the practice's mid-Atlantic referral base, where Duke Eye Center serves as a tertiary referral destination for complex cases.
• Clayton Eye Center: Regional ophthalmology and optometry practice serving patients across the southeastern U.S. Comparable to Mid Atlantic Eye Physicians as a similarly-sized independent eye care practice offering cataract surgery, glaucoma care, and optical retail in a regional market.
• VCU Health Department of Ophthalmology: Academic ophthalmology department at VCU Health Medical Center in Virginia. Comparable to Mid Atlantic Eye Physicians because it shares a hospital affiliation (VCU Health Community Memorial Hospital) and serves the same South Hill, VA patient population with a broader specialty mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MidAtlanticEye
• LinkedInlinkedin.com/company/mid-atlantic-eye-physicians

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mid Atlantic Eye Physicians