What Hishtil does

Hishtil Ltd. is a privately held Israeli plant nursery corporation founded in 1974 by Yehezkel Dagan and currently led by CEO Amit Dagan. The company specializes in the production and sale of vegetables, herbs, seedlings, and young plants, serving both professional growers and hobby gardeners globally. Its operations span 10 production sites — four in Israel and six joint venture nurseries in Turkey, South Africa, Italy, Spain, Bosnia & Herzegovina, and North Carolina, USA — producing over 1 billion young plants annually, including 500 million+ vegetable plants and 80 million grafted vegetables per year. The company cultivates 300+ herb varieties and offers more than 200 distinct varieties for extract industries.

Hishtil's technical differentiation rests on proprietary grafting technology (which combines complementary plant varieties to enhance yield, survivability, and disease resistance), a sub-irrigation system that achieves up to 60% water savings, and a continuously developed portfolio of trademarked climate-resilient plant series including Durabello, GrowFlow, BeeZee, Coldasil, D-Fencesil, Tolergon, Double Marvel, Funtastick, and Treasure Island. R&D activities are conducted in-house by an agronomist team led by a VP R&D, in collaboration with academic institutions, and the company emphasizes conventional (non-GMO) breeding. The company is also pursuing sustainability initiatives such as peat-free growing media, natural gas heating, and solar panels across its facilities.

Hishtil operates a hybrid B2B and B2C revenue model anchored by direct enterprise sales to professional growers and agricultural distributors, supplemented by an online ordering system for hobby gardeners and dedicated B2B channels for extract industries (pharmaceutical, food, cosmetics, wellbeing) via its wholly-owned subsidiary Hishtil Extracts. Distribution is executed through a network of dedicated country representatives (USA, Canada, UK, Holland, Belgium) and an international broker network spanning 15+ countries. Auxiliary revenue is generated through 'Know-How Projects' that establish international nurseries and supply technical expertise. Pricing is quote-based and not publicly disclosed. The company is family-controlled, with no disclosed external funding or private equity backing.

Name

Hishtil

Legal name

Hishtil Ltd.

Website

https://hishtil.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Hishtil is a privately held Israeli plant nursery corporation, founded in 1974 and led by CEO Amit Dagan, that produces and sells vegetables, herbs, seedlings, and grafted young plants across 10 global production sites for professional growers, hobby gardeners, and extract industries.

Ownership category

akta.pro rank

Product category

Horticultural Nursery Plants

NAICS

Greenhouse, Nursery, and Floriculture Production (1114), Nursery and Floriculture Production (11142), Other Vegetable (except Potato) and Melon Farming (111219)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Culinary Herb Farming (Basil, Oregano, Thyme, Mint, Parsley) (AFAGAGAD)

akta.pro secondary industries

Aromatic & Essential Oil Crop Farming (Lavender, Lemongrass, Rosemary) (AFAGAGAF), Medicinal Plant Farming (Botanical/Pharmaceutical Crops) (AFAGAGAE)

Keywords

• Vegetable seedlings
• Herb propagation
• Grafted vegetables
• Horticultural nursery
• Plant propagation technology

Headquarters

HQ city

Moshava

HQ country

Israel

HQ region

Middle East

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Plant and Seedling Production & Sales: Core business generating revenue through production and sales of vegetables, herbs, seedlings, and young plants for professional and hobby markets. Operates global nursery network producing over 1 billion young plants annually.
2. Know-How Projects: Establishing and selling knowledge-based horticultural projects internationally. Establishing nurseries and providing technical expertise.
3. Extract Industries: Premium organic herbs and extracts for pharmaceutical, food, cosmetics, and wellbeing industries. Over 50 years of cultivation expertise.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Hishtil is a global nursery corporation that produces and sells grafted and non-grafted vegetable seedlings, vegetative and seeded herbs (including organic lines), perennials, ornamental and specialty plants, and young plants to professional growers, hobby gardeners, and extract industries. It complements its plant production with a Know-How Projects service for establishing turnkey nurseries internationally, and through its Hishtil Extracts business unit supplies premium organic herbs and botanical extracts to pharmaceutical, food, cosmetics, and wellbeing manufacturers.

Differentiator

Problem solved

Functional benefit

Brands

• Durabello: Climate-resilient plants series including Laurus, Lavandula, Majorana, Micromeria, Origanum, Salvia, and Thymus varieties bred for hardiness
• GrowFlow
• Double Marvel
• X Hishtil
• FuntaStick
• Treasure Island
• BeeZee
• Basewell
• Guilt-Free Catalog

Products and services

• Grafted Vegetable Plants Proprietary grafted vegetable seedlings (Aubergine, Capsicum, Tomato, Zucchini and pepper varieties) combining rootstocks and scions to deliver higher yields, improved survivability, better fruit quality, water savings, and reduced chemical usage; produced at a rate of over 80 million plants annually for professional and hobby markets.
• Hishtil Herbs (Vegetative, Seeded, Organic) Full herb propagation program covering vegetative herbs (lavandula, mentha, salvia, rosmarinus, thymus, origanum and more), seeded herbs, and organic-certified herbs totaling 300+ varieties for professional growers, hobby gardeners, and extract industries.
• Treasure Island Sweet Potatoes Ornamental sweet potato (Ipomoea batatas) series bred at the LSU AgCenter, offering edible tubers combined with decorative foliage in varied shapes and colors for ornamental and edible garden use.
• Perennials Perennial ornamental plant range including Gaura, Zaluzianskya, Dianthus Roselly, and Verbena Bonariensis offering unique textures and colors suited to modern urban gardens with minimal maintenance.
• Durabello Climate-Resilient Plants Trademarked Durabello series of climate-resilient plants including Laurus, Lavandula, Majorana, Micromeria, Origanum, Salvia, and Thymus varieties bred for hardiness against extreme weather, desertification, and climate change impacts in professional and home gardens.
• GrowFlow Trailing Herbs Trademarked GrowFlow trailing herb assortment including Lippia, Mentha, Persicaria, Rosmarinus, Satureja, and Thymus varieties selected for hanging baskets, tubs, and rockery gardens.
• BeeZee Lavender Series Trademarked BeeZee Lavandula angustifolia series of hardy, compact lavender plants that attract bees during flowering, available in dark blue, light blue, pink, and white colors for ornamental and pollinator-friendly gardens.
• Hishtil Extracts (Botanical Extracts for Pharma, Food, Cosmetics, Wellbeing) Premium organic herbs and botanical extracts supplied to pharmaceutical, food, cosmetics, and wellbeing industries, leveraging over 50 years of cultivation expertise and more than 200 varieties with defined chemotypes and active substances.
• Know-How Projects (International Nursery Establishment) Establishment and sale of know-how based horticultural projects internationally, providing technical expertise, production protocols, nursery design, and operational support to set up new commercial nurseries in partner markets.
• Basewell Rooting Technology Groundbreaking rooting technology delivered through a strategic partnership with Dümmen Orange, offering a simplified transplanting process that optimizes space, saves labor, and expands global availability for growers; trademark Basewell.

Quantifiable outcome

• Over 60% water savings with sub-irrigation systems
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Dümmen OrangecoreStrategic or Co-development Partner · 1 July 2019Partnership with Dümmen Orange regulating the promotion of Basewell® technology - a groundbreaking rooting technology. This key partnership expands the Basewell product offering for growers across the globe that simplifies processes, optimizes space, and saves labour.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Rijk Zwaan: Rijk Zwaan is a Dutch vegetable seed breeder serving professional growers worldwide. Comparable in vegetable genetics R&D, B2B grower channel, and family-owned global scale.
• Beekenkamp Group: Beekenkamp is a Dutch family-owned producer of young ornamental plants, vegetables, and potted plants. Comparable nursery production model, family-ownership structure, and multi-site European operations.
• Ball Horticultural Company: Ball Horticultural is a major US-based breeder, producer, and distributor of ornamental flowers and vegetative inputs for professional growers. Highly comparable product breadth, B2B grower channel, and investment in branded ornamental genetics.
• Dümmen Orange: Dümmen Orange is a leading global breeder and propagator of ornamental flowers and plants. Direct strategic partner of Hishtil via the Basewell partnership; overlapping customer base of professional growers, similar IP-driven propagation model, and comparable scale across continents.
• Selecta One: Selecta One is a German-based breeder and propagator of ornamental cuttings and young plants. Direct peer in branded ornamental genetics and global supply of starter plants to professional growers.
• Volmary GmbH: Volmary is a German horticultural company producing young plants, herbs, and vegetables for both hobby and professional markets. Closely mirrors Hishtil's dual professional/hobby positioning, herb and vegetable propagation focus, and European distribution footprint.
• Sakata Seed Corporation: Sakata is a Japanese breeder and supplier of vegetable and ornamental seeds and young plants. Comparable in horticultural genetics development, grafted vegetable expertise, and global distribution across multiple continents.
• Florensis: Florensis is a Netherlands-based breeder and producer of young ornamental plants and bedding plants. Direct overlap in young-plant propagation, branded genetics, and professional-grower channel across Europe.
• Royal Van Zanten: Royal Van Zanten is a Dutch breeder and propagator of ornamental and potted plants. Comparable in branded plant genetics, grower-channel distribution, and focus on differentiated varieties versus commodities.

Broad incumbents

• Syngenta (Syngenta Flowers): Syngenta is a global agriscience major with a dedicated ornamentals business (Syngenta Flowers) breeding pot and bedding plants. Larger, publicly owned incumbent competing on flower genetics; overlaps with Hishtil's professional-grower channel but operates a much broader crop-protection and seed portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/redirect?redir_token=噢噢噢
• Facebookfacebook.com/Hishtil
• LinkedInlinkedin.com/company/680287

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hishtil