Fitoscope
Fitoscope is an Iranian e-commerce retailer selling sports supplements, vitamins, fitness equipment, and private-label organic products to fitness enthusiasts and health-conscious consumers across Iran via its WooCommerce online store, physical Tehran storefront, and nationwide COD shipping.
- Company typePrivate
- Founded2023
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Fitoscope does
Fitoscope is an Iranian e-commerce retailer, formally Fitoscope Internet Store (فروشگاه اینترنتی فیتوسکوپ), operating from Tehran since 2023 (Iranian calendar year 1402). The company runs a WooCommerce-based online storefront at fitoscope.com selling five core product lines: international-brand sports supplements (protein, creatine, BCAAs, pre-workout, amino acids, gainers — sourced from Optimum Nutrition, Efectiv, Rule 1, MuscleTech, and others), vitamins and minerals (multivitamins, omega-3, collagen, CoQ10, gender-specific formulations), specialized health supplements (sleep, brain, joint, immune, cardiovascular, skin/hair/nails), sports equipment (athletic apparel, bags, socks, shakers — including the Atom brand), and a Fitoscope private-label organic food range (oats, black garlic, extra virgin olive oil, peanut butter, avocado, coconut butter). The company also operates a physical storefront in the Sadeghieh area of Tehran and ships nationwide via Tipax courier (cash-on-delivery) and Iranian Post (tracked, 175,000 Toman fixed).
The business model is a self-serve, transactional e-commerce retailer targeting primarily fitness enthusiasts and bodybuilders, with secondary segments in health-conscious consumers and gender-specific supplement buyers. Customers browse, register, and check out via Saderat Bank's internet payment gateway; pricing is in Iranian Toman with pay-as-you-go unit pricing and promotional discounts of 7–39% on select items. The company makes money on gross merchandise spread across resold international brands and higher-margin private-label organic SKUs. Customer acquisition is driven by Instagram (fitoscope.ir), Telegram, a Persian-language educational blog covering training, nutrition, supplementation, and recovery, and a "Fitoscope Kitchen" recipe content section; trust is reinforced via Enamad and Samandehi trust badges, the standard Iranian e-commerce credibility signals, and WhatsApp-based sales support.
The firm is privately held with no disclosed funding, no parent company, no M&A activity, and no management team publicly listed. It claims to serve hundreds of thousands of customers across Iran since inception. Note: public firmographic records describe Fitoscope as a London-based "live stream platform for workouts" founded in 2020; this description is inconsistent with the substantive evidence — the live website, Iranian Toman pricing, Tehran address, +98 phone numbers, Persian content, and Tipax/Post fulfillment — which uniformly indicates an Iranian e-commerce supplements and fitness-products retailer.
Fitoscope firmographics
Firmographics- Name
- Fitoscope
- Legal name
- Fitoscope Internet Store (فروشگاه اینترنتی فیتوسکوپ)
- Website
- https://fitoscope.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fitoscope is an Iranian e-commerce retailer selling sports supplements, vitamins, fitness equipment, and private-label organic products to fitness enthusiasts and health-conscious consumers across Iran via its WooCommerce online store, physical Tehran storefront, and nationwide COD shipping.
- Ownership category
- akta.pro rank
Fitoscope industry classification
Industry- Product category
- Sports Nutrition and Fitness Supplements Retail
- NAICS
- Food (Health) Supplement Retailers (456191), Sporting Goods Retailers (45911), Health and Personal Care Retailers (456), All Other Specialty Food Retailers (445298)
- SIC
- Food And Kindred Products (2000), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)
- akta.pro secondary industries
- Health Food & Supplement Stores (CRAHAEAC), Fitness Equipment & Performance Accessories Retail (CRAMABAD), Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE)
Keywords
Where Fitoscope is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Fitoscope business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- E-commerce product sales: Direct online sales of sports supplements, fitness equipment, and organic products through the eitoscope.com e-commerce platform. Revenue generated from individual product transactions with prices ranging from approximately 120,000 to 33,530,000 Iranian Toman per item.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases at fixed prices with promotional discounts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Fitoscope product offering
Product offeringCore offering
Fitoscope is an Iranian e-commerce retailer that sells sports nutrition supplements (whey protein, creatine, BCAAs, pre-workout, amino acids, gainers), vitamins and minerals, specialized health supplements, sports equipment (athletic apparel, bags, shakers, socks), and organic foods (oats, olive oil, peanut butter, black garlic) directly to consumers in Iran. It distributes international brands such as Optimum Nutrition, Efectiv, Rule 1, and Atom as an authorized retailer and also sells its own Fitoscope-branded organic line.
Product overview
Fitoscope is an Iranian e-commerce platform specializing in fitness, nutrition, and sports products. The platform operates as a multi-category online store offering five core product lines: sports supplements (whey protein, creatine, BCAAs, pre-workout, amino acids, and more from international brands such as Efectiv, Rule 1, and Optimum Nutrition), vitamins and minerals (multivitamins, omega-3, collagen, and gender-specific formulations), specialized health supplements (brain health, sleep, joint support, and immune boosters), sports equipment (athletic apparel, bags, socks, and accessories from the Atom brand), and organic food products under the Fitoscope private label (oats, black garlic, olive oil, peanut butter). The platform sells both its own branded organic products and distributes established international sports nutrition brands primarily from the UK and USA, functioning as an authorized retailer in the Iranian market.
Differentiator
Problem solved
Functional benefit
Companies that use Fitoscope
Customer profileSegments3 records
Ideal customer profiles2 records
Fitoscope technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fitoscope partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Fitoscope competitors and assessment
Company assessmentDirect peers
- Bulk Powders: UK sports nutrition brand and DTC retailer offering proteins, creatine, vitamins, and activewear. Comparable business model: e-commerce-led sports supplement retailer with own-brand and educational content focus, serving the same bodybuilding/fitness enthusiast persona.
- MyProtein: UK-based direct-to-consumer sports nutrition e-commerce retailer selling whey, creatine, BCAAs, vitamins, and athletic apparel. Closely comparable to Fitoscope in assortment (supplements + apparel + accessories), GTM (self-serve e-commerce), and target customer (fitness enthusiasts/bodybuilders).
- iHerb: Global online retailer of supplements, vitamins, sports nutrition, and health foods shipping worldwide. Comparable as a multi-category supplements/sports nutrition e-tailer emphasising authenticity and broad assortment, though at much larger scale.
- Prozis: Portuguese sports nutrition and supplements e-commerce platform with own-brand manufacturing and broad third-party distribution. Comparable in DTC-led sports supplements, own-brand/private-label strategy, and broad SKU depth across supplements, vitamins, and apparel.
Broad incumbents
- GNC: Global specialty retailer of vitamins, minerals, and sports nutrition supplements via stores and online. Comparable assortment in sports nutrition and vitamins, but operates as a broad incumbent across multiple geographies rather than focusing on a single market.
- Bodybuilding.com: US fitness e-commerce platform selling sports supplements, vitamins, apparel, and equipment, paired with educational content. Directly comparable in DTC sports nutrition, content-led marketing, and broad category mix.
- The Vitamin Shoppe: US specialty retailer of vitamins, minerals, sports nutrition, and wellness products through stores and e-commerce. Comparable product mix and customer base (fitness and health-conscious consumers), serving as a broad incumbent benchmark.
- Holland & Barrett: UK-based specialty retailer of vitamins, supplements, sports nutrition, and health foods across physical stores and e-commerce. Comparable in multi-category supplements and sports nutrition retail, though it operates as a broad incumbent with a wider portfolio including foods.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Fitoscope social profiles
Digital presenceFitoscope financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fitoscope leadership team
Management profileNumber of profiles
Fitoscope funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fitoscope M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fitoscope
What does Fitoscope do?
Fitoscope is an Iranian e-commerce retailer that sells sports nutrition supplements (whey protein, creatine, BCAAs, pre-workout, amino acids, gainers), vitamins and minerals, specialized health supplements, sports equipment (athletic apparel, bags, shakers, socks), and organic foods (oats, olive oil, peanut butter, black garlic) directly to consumers in Iran. It distributes international brands such as Optimum Nutrition, Efectiv, Rule 1, and Atom as an authorized retailer and also sells its own Fitoscope-branded organic line.
Is Fitoscope a public or private company?
Fitoscope is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fitoscope founded?
Fitoscope was founded in 2023. It employs 1 to 10 people.
Where is Fitoscope based?
Fitoscope is headquartered in London, United Kingdom, in the Europe region.
How does Fitoscope make money?
One revenue line is on record: E-commerce product sales.
Who are Fitoscope's main competitors?
Direct peers on record are Bulk Powders, MyProtein, iHerb and Prozis. Broad incumbents are GNC, Bodybuilding.com, The Vitamin Shoppe and Holland & Barrett.
Does Fitoscope have an API?
No public API is recorded for Fitoscope.
What industry is Fitoscope in?
Fitoscope's product category is Sports Nutrition and Fitness Supplements Retail. Its primary akta.pro industry code is CRADAGAE, Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity), with a secondary code of CRAHAEAC, Health Food & Supplement Stores. Its NAICS code is 456191 and its SIC code is 2000.