JF Bookkeeper

What JF Bookkeeper does

JF Bookkeeper Inc., operating as Jennifer Futrell Bookkeeping, is a privately held, Austin-based bookkeeping and financial services firm serving small businesses and entrepreneurs. The company delivers professional bookkeeping services on a recurring engagement basis, with offerings that span the full operational finance cycle: data entry and reconciliation, month-end close, budgeting, accounts payable and receivable management, payroll processing, custom reporting, and design implementation. The firm is structured around sole proprietor Jennifer Futrell, with headcount reported at 1–10 employees, and carries no disclosed institutional investors, parent company, or external funding.

JF Bookkeeper operates a sales-led, direct-to-client go-to-market model. The website (jf-books.com) and a toll-free telephone line (855-915-4837) are the only documented acquisition channels, supplemented by an email newsletter subscription for top-of-funnel engagement. Pricing is quote-based and not publicly disclosed, consistent with bespoke professional-services engagements. No technology stack, integrations, APIs, or AI capabilities are documented; the firm does not publish a mobile app and has no listed social media profiles or partner ecosystem.

The firm maintains traditional small-business operating hours (Monday–Thursday 9:00am–4:00pm, Friday 9:00am–1:00pm) and is positioned as a personalized, one-on-one bookkeeping practice rather than a scaled outsourced finance function. There is no evidence of certifications, compliance attestations, patents, trademarks, awards, or regulatory actions in the source material, and the entity has no disclosed subsidiaries, M&A activity, or restructuring history.

Name

JF Bookkeeper

Legal name

JF Bookkeeper Inc.

Website

https://jf-books.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

JF Bookkeeper Inc. is an Austin-based, privately held bookkeeping firm owned by proprietor Jennifer Futrell that delivers recurring professional bookkeeping services — including data entry, reconciliation, month-end close, payroll, AP/AR, budgeting, and custom reporting — to small businesses and entrepreneurs via direct phone and website engagement.

Ownership category

akta.pro rank

Product category

Bookkeeping Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412), Payroll Services (541214)

SIC

Finance Services (6199)

akta.pro industry

PRIMARYBPAHABAC

Accounting & Bookkeeping Services

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Accounting, Audit & Tax Services

Keywords

• Bookkeeping services
• Small business accounting
• Accounts payable management
• Month end close
• Payroll processing services

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Bookkeeping Services: Professional bookkeeping services billed as recurring engagements for ongoing financial management including data entry, reconciliation, month-end close, budgeting, accounts payable/receivable, payroll processing, and custom reporting.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

JF Bookkeeper provides recurring professional bookkeeping and financial administration services to small businesses. Engagements cover the full bookkeeping cycle — data entry and reconciliation, month-end close, budgeting, accounts payable and accounts receivable management, payroll processing, custom financial reporting, and document design implementation — delivered on a quote-based, direct-engagement basis by proprietor Jennifer Futrell.

Product overview

JF Bookkeeper is a bookkeeping service provider offering a unified suite of financial services. The core offering is comprehensive bookkeeping services, which includes data entry and reconciliation, month-end close processes, budgeting, accounts payable, accounts receivable, and payroll. Additional modules include custom reporting and design implementation services. The company operates under the legal name JF Bookkeeper Inc. and is owned by Jennifer Futrell.

Differentiator

Problem solved

Functional benefit

Products and services

• Bookkeeping Services

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Direct peers

• Bench: Tech-enabled bookkeeping service for SMBs offering monthly bookkeeping, reconciliation, and financial statements via a dedicated team — the closest direct competitor in target customer and service bundle to JF Bookkeeper, differentiated only by scale and automation.
• Pilot: Outsourced bookkeeping, accounting, and CFO services primarily for startups and SMBs; competes for the same small-business customer with a similar full-cycle service bundle (month-end close, AP/AR, reporting).
• Merritt Bookkeeping: Flat-fee remote bookkeeping service for small businesses delivering monthly financials, reconciliation, and reporting — a similarly priced direct competitor with national reach.
• Botkeeper: Automated bookkeeping service combining AI/ML with human oversight for SMBs; directly competes on the same recurring bookkeeping + payroll workflows JF Bookkeeper delivers manually.
• QuickBooks Live: Intuit's on-demand bookkeeping service pairing SMB customers with vetted bookkeepers inside the QuickBooks ecosystem; competes for the same client segment and service menu, with the brand and software distribution advantage.

Emerging players

• Xero: Cloud accounting platform widely adopted by SMBs and the bookkeepers who serve them; competitive substitute as SMBs choose self-serve software over a manual bookkeeper like JF Bookkeeper.
• Wave Accounting: Free/low-cost cloud accounting platform targeting very small businesses and freelancers; an alternative SMBs adopt in place of hiring a bookkeeper like JF Bookkeeper.

Broad incumbents

• 1-800Accountant: National accounting and bookkeeping services marketplace for SMBs; broader incumbent offering bookkeeping alongside tax, payroll, and advisory — directly competitive for JF Bookkeeper's target SMB customer.
• KPMG Spark: Big Four-affiliated bookkeeping and accounting service for SMBs; competes for similar clients with the credibility and tooling advantage of a major professional services brand.
• Block Advisors (formerly H&R Block): Small-business bookkeeping, payroll, and tax services from a national retail brand; overlaps JF Bookkeeper's offering with broad geographic reach and bundled tax services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JF Bookkeeper