Mountain Woods

What Mountain Woods does

Mountain Woods (also operating as Simply Bamboo) is a privately held, direct-to-consumer retailer of handcrafted bamboo, acacia, teak, and mahogany kitchen and home accessories. Founded in 1984 in Montana and now operationally headquartered at 28008 Harrison Parkway, Valencia, California, the company sells through a Shopify-hosted online storefront at mountainwoods.com, shipping globally with order fulfillment and customer service handled in-house. The catalog spans approximately 36 pages across categories including serving trays, cutting boards, bread boxes, bowls, drinkware, storage and organization, cutlery and utensils, side tables and stools, and pet products, with most SKUs priced between $10 and $80 and a long tail extending to $200+.

Underneath the Mountain Woods master brand, the company operates sub-brands Simply Bamboo (bamboo kitchenware), APetProject (pet beds, bowls, and shaped cutting boards), and Hues & Brews (ceramic mugs, teapots, and coasters), and resells third-party stainless steel kitchen tools under the ZUCCOR brand. Manufacturing is described as artisan-led, handcrafted, and reliant on plantation-grown sustainable woods with food-safe mineral and vegetable oil finishes and biodegradable packaging. Distribution is exclusively DTC via the Shopify store, with no physical retail, marketplace listings, or distributor relationships disclosed; marketing runs primarily through organic social channels (Twitter, Facebook, Pinterest) and an email newsletter.

Name

Mountain Woods

Legal name

Mountain Woods / Simply Bamboo

Website

https://mountainwoods.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Mountain Woods is a privately held, direct-to-consumer e-commerce retailer that sells handcrafted bamboo, acacia, and teak kitchen and home accessories, plus ceramic drinkware and pet products, to consumers worldwide via its Shopify storefront under the Mountain Woods, Simply Bamboo, APetProject, and Hues & Brews brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Valencia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Product Sales: One-time purchase revenue from selling handcrafted kitchen and home accessories directly to consumers through their Shopify-powered online storefront. Products range from $3.50 to $200+ with most items in the $10-$80 range. No subscription or recurring revenue model.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Mountain Woods manufactures and sells handcrafted bamboo, acacia, teak, mahogany, and other hardwood kitchen and home accessories — including cutting boards, serving trays, bowls, bread boxes, utensils, trivets, pizza peels, side tables, pet products, ceramic drinkware, and complementary stainless steel kitchenware. Products are made from sustainable plantation-grown materials with food-safe mineral/vegetable oil finishes and sold directly to consumers worldwide through a Shopify-powered e-commerce storefront, operating under the Mountain Woods/Simply Bamboo, Hues & Brews, APetProject, and ZUCCOR brands.

Product overview

Mountain Woods is an e-commerce retailer specializing in handcrafted bamboo and wood kitchen accessories and home goods. The company operates two sub-brands: Simply Bamboo (focused on bamboo kitchen items) and Hues & Brews (ceramic drinkware and accessories), alongside the main Mountain Woods brand. A third-party brand, Zuccor, and a pet-focused sub-brand, APetProject, are also sold through the platform. The product portfolio is organized into collections including Serving Trays, Bread Boxes, Cutting Boards, Bowls, Drinkware, Coffee & Tea Accessories, Storage & Organization, Cutlery & Utensils, Side Tables/Stools, and Pet Products. The company emphasizes eco-friendly, plantation-grown materials and hand-crafted quality, selling directly to consumers through its Shopify-based e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Simply Bamboo: Sub-brand focused on bamboo kitchen products including bamboo bowls, utensils, and cutting boards
• APetProject
• Hues & Brews
• ZUCCOR

Products and services

• Wooden Serving Trays Handcrafted wooden serving trays in bamboo, acacia, and antique styles including square, rectangle, luxury, and ottoman designs, sold to homeowners for entertaining and home décor.
• Cutting Boards Handcrafted end-grain and plank cutting boards in acacia, mahogany, teak, and bamboo with sizes ranging up to 30 inches, featuring juice grooves, stainless steel bands, and reversible serving surfaces for home cooks.
• Wooden and Bamboo Bowls Eco-friendly acacia hardwood and bamboo bowls in round and square shapes for salads, side dishes, and table centerpieces, sold under the Simply Bamboo and Mountain Woods brands.
• Acacia Bread Boxes Antique-style acacia hardwood bread boxes with rattan lids and magnetic flip-down closures designed to prolong bread freshness for homeowners.
• Kitchen Utensils and Cutlery Sets Bamboo and acacia utensil sets, premium stainless steel utensil and kitchen tool sets, and adjustable oak fiddle-bow bread knives for everyday kitchen use.
• Storage and Organization Antique-style recipe boxes with legs holding up to 400 recipe cards, stainless steel and copper-plated canister sets, and rolling pin recipe card holders for kitchen organization.
• Hues & Brews Ceramic Drinkware Hand-painted ceramic mugs, coaster sets, and high-fired teapots with espresso-colored twist-off lids sold under the Hues & Brews sub-brand for kitchen and coffee service.
• Coffee and Tea Accessories Borosilicate glass French press coffee makers, ceramic teapots, stainless steel coffee presses, and related tea and coffee accessories sold to home consumers.
• Live Edge Side Tables and Stools Handcrafted live edge side tables and stools made from organic acacia and Brazilian teak wood in various sizes and finishes for home décor and furniture use.
• APetProject Pet Products Pet beds (wicker/basket styles), elevated pet food servers and storage boxes with stainless steel bowls, stainless steel pet bowls, bamboo pet-shaped cutting boards, pet treat-making sets, and faux fur throw blankets for cats and dogs, sold under the APetProject sub-brand.
• Handmade Teak Wood Trivets Handcrafted teak wood trivets in fruit and vegetable shapes (apple, eggplant, fish, mango, pear, strawberry, tomato) plus expandable bamboo and steel trivets for protecting countertops from hot dishes.
• Acacia Pizza Peels Acacia wood pizza paddles with beveled edges for sliding under pizza crust, designed to also function as cutting boards and serving trays for home pizza preparation.
• ZUCCOR Stainless Steel Kitchenware Brand partner ZUCCOR stainless steel kitchen products sold through the Mountain Woods storefront, including professional food scales, French press coffee makers, hammered copper-plated canister sets, and stainless steel utensil and kitchen tool sets.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• J.K. Adams: J.K. Adams is a Vermont-based wood products company making cutting boards, serving trays, cheese boards, and kitchenware from maple and other hardwoods—directly comparable artisan positioning, product mix, and price points to Mountain Woods.
• Totally Bamboo: Totally Bamboo is a direct-to-consumer brand specializing in bamboo cutting boards, utensils, bowls, and serving products—the closest head-to-head competitor to Mountain Woods' Simply Bamboo sub-brand with overlapping SKU categories and a similar sustainability narrative.
• Catskill Craftsmen: Catskill Craftsmen manufactures hardwood kitchen carts, cutting boards, and butcher-block products sold through retail and online channels, directly competing with Mountain Woods' wooden cutting board and kitchen accessory lines on similar price points.
• Bambu: Bambu is a DTC and wholesale brand of handcrafted bamboo kitchenware (cutting boards, utensils, bowls, servingware) with similar sustainability messaging, comparable product categories, and overlapping customer segments to Mountain Woods' bamboo line.
• Architec Housewares: Architec designs and distributes eco-friendly bamboo and acacia kitchen tools, utensils, and boards through DTC and retail channels—closely overlapping with Mountain Woods' Simply Bamboo sub-brand in materials, product type, and sustainability positioning.

Broad incumbents

• Sur La Table: Sur La Table is a large multi-channel kitchenware retailer (DTC + physical stores) carrying cutting boards, serving pieces, and kitchen tools from many brands including wood and bamboo lines—an incumbent competitor with vastly greater scale and distribution.
• Williams Sonoma: Williams Sonoma is a major multi-brand premium home goods retailer operating DTC and extensive physical retail; competes broadly with Mountain Woods in cutting boards, serving trays, and entertaining accessories across overlapping price points.
• John Boos & Co: John Boos & Co is an established, multi-generational American manufacturer of wood butcher blocks, cutting boards, and kitchen islands with much broader scale and brand recognition; competes with Mountain Woods in cutting boards and serving boards but operates at industrial scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/WoodsSimply
• Facebookfacebook.com/Mountain-Woods-Simply-Bamboo-461000134701147
• LinkedInlinkedin.com/company/mountain-woods-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mountain Woods