Totally Bamboo

What Totally Bamboo does

Totally Bamboo is a privately held, woman-owned kitchen and home goods company headquartered in California and founded circa 2000 by Tom and Joanne, who originated the business by selling handmade furniture at street festivals and pivoted after their first bamboo cutting boards — produced from furniture scraps — sold out at an art show. The company manufactures and sells bamboo, acacia, olive wood, and layered birch wood products, with its core technology positioned as engineered Moso bamboo that is harder than maple while remaining gentle on knife edges, paired with layered birch construction for its Baltique® colored utensil line. Product breadth spans cutting boards (everyday, carving, charcuterie, state-themed Destinations Series for all 50 states), colored cooking and serving utensils, Songbird Specialties® bird-shaped bottle pourers, Flip, Serve & Store® charcuterie boards, kitchen organization tools, and Director's Chairs, supported by an extensive portfolio of registered trademarks and recurring guest artist collaborations (Fish Kiss™, Summer Stokes, Wander on Words™).

The business operates a direct-to-consumer e-commerce model through its own storefront (totallybamboo.com) with Shop Pay Installments and free shipping on orders over $75 in the contiguous US, complemented by a Wholesale Partner program for third-party retailers and a Promotional Products Partner program targeting enterprise customers for corporate gifting and branded merchandise. Pricing is unit-based, with featured products such as the Destination Texas Cutting Board at $29.99 and the Baltique® Marrakesh 7-Piece Cooking Utensil Set at $69.99, backed by a 1-year warranty and a ClimatePartner sustainability certification. The customer base is horizontally segmented toward individual home cooks, gift-givers, and entertainers, with marketing driven by organic social (Instagram, Facebook, TikTok, Pinterest), email newsletters, content/blog, and SEO-optimized product collections; the company reports 5,000+ five-star reviews as its primary scale signal. Distribution is US-only, the company is bootstrapped with no disclosed funding rounds or parent company, and operates as an active e-commerce business across multiple registered sub-brands.

Name

Totally Bamboo

Website

https://totallybamboo.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Totally Bamboo is a privately held, woman-owned California company that designs and sells bamboo, birch, and hardwood cutting boards, kitchen utensils, and home entertaining products direct-to-consumer online, via wholesale, and through corporate promotional gifting.

Ownership category

akta.pro rank

Product category

Kitchen and Home Products

NAICS

Wood Product Manufacturing (321)

SIC

Lumber & Wood Products (No Furniture) (2400)

akta.pro primary industry

Hardwood Plywood & Decorative Panels Manufacturing (IMAMACAB)

akta.pro secondary industry

Veneer & Specialty Wood Products Trading (IMAMAIAL)

Keywords

• Bamboo cutting boards
• Wooden kitchen utensils
• Charcuterie serving boards
• Eco-friendly kitchenware
• State-themed cutting boards

Headquarters

HQ city

Escondido

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct-to-consumer online sales of bamboo cutting boards, kitchen utensils, serving boards, and home bar products through own e-commerce storefront. One-time purchase model for individual products and gift sets.
2. Wholesale Distribution: B2B wholesale channel allowing retailers to stock Totally Bamboo products. Also offers promotional products distribution for corporate gifting and branding purposes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Totally Bamboo designs and sells bamboo, acacia, olive wood, and colored birch wood kitchen and home products, with cutting boards as the flagship category. The assortment spans everyday boards, carving blocks, charcuterie boards, state-shaped destination boards, cooking and serving utensils, kitchen storage and organization tools, bottle pourers, and director's chairs. Products are sold primarily through the company's own e-commerce storefront with supporting wholesale and promotional product channels.

Product overview

Totally Bamboo is a woman-owned kitchen and home products company specializing in bamboo, birch, acacia, and olive wood products. The core product portfolio centers on cutting boards available in multiple materials and styles (everyday, carving, charcuterie, state-themed), complemented by the Baltique® Colored Birch Utensils sub-brand offering destination-inspired cooking and serving utensils. Supporting product lines include Songbird Specialties® decorative bottle pourers, Rock & Branch® state-themed boards, Flip Serve & Store® charcuterie boards, kitchen storage and organization tools, and Director's Chairs. The company positions state-themed Destination Series cutting boards as a flagship product line, while emphasizing eco-friendly materials and American design.

Differentiator

Problem solved

Functional benefit

Brands

• Baltique®: Colored Birch Wood utensils - kitchen and cooking utensils featuring food-safe colors inspired by iconic destinations worldwide.
• Songbird Specialties®
• Rock & Branch®
• TB Home®
• Flip, Serve & Store®

Products and services

• Cutting Boards

Quantifiable outcome

• 5,000+ 5-star reviews demonstrating high customer satisfaction
• +1 more outcomes

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• ClimatePartnercoreStrategic or Co-development PartnerClimatePartner certification demonstrates Totally Bamboo's commitment to environmental sustainability. The partnership provides carbon footprint tracking and offset verification for products, supporting the company's eco-friendly positioning around bamboo as a renewable resource.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• W&P: Design-led kitchen and barware brand (formerly W&P Design) with overlapping products in bottle pourers, serving boards, and home bar accessories. Comparable on DTC kitchen-adjacent product mix with sub-brand-style product lines.

Direct peers

• Berard: French maker of olive wood and bamboo kitchenware including cutting boards, utensils, and serving boards. Comparable on specialty wood materials and artisan positioning.
• John Boos & Co. Heritage American manufacturer of butcher blocks, cutting boards, and kitchen workstations. Comparable on cutting-board category leadership, though positioned more toward professional/premium and hardwoods rather than bamboo.
• Epicurean: Manufactures cutting boards and kitchen tools, initially from Richlite paper composite and now offering wood and bamboo lines. Direct competitor in the cutting-board category with overlapping SKU breadth and similar mid-market premium positioning.
• Joseph Joseph: Design-led kitchen tools and utensils brand spanning cutting boards, prep tools, and storage. Comparable on DTC-led brand building, color/design differentiation, and category breadth in kitchen utensils.
• Made In: DTC kitchen brand spanning cookware, knives, and cutting boards with strong social-media-led acquisition. Comparable on DTC-first brand building and premium kitchen positioning, though broader in category.
• Bambu: Specializes in bamboo kitchenware and home goods with a focus on sustainable, renewable materials. Closely comparable to Totally Bamboo in material, category mix (cutting boards, utensils, servingware), and sustainability positioning.
• Material Kitchen: Design-forward DTC kitchen brand offering cutting boards, knives, and tools. Comparable on direct-to-consumer premium positioning and design-led differentiation.
• Lipper International: Sells bamboo, acacia, and hardwood kitchenware including cutting boards, utensils, and serving items via wholesale and DTC channels. Closely comparable on material mix, category overlap, and multi-channel distribution.

Broad incumbents

• OXO: Large, established housewares brand with broad portfolio across kitchen tools, cutting boards, and storage. Overlaps with Totally Bamboo on cutting boards and kitchen utensils but operates as a mass-market incumbent rather than a bamboo/sustainability niche specialist.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/TotallyBamboo
• Facebookfacebook.com/totallybamboo
• Instagraminstagram.com/totallybamboo
• Pinterestpinterest.com/totallybamboo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Totally Bamboo