LivWell Healthcare

What LivWell Healthcare does

LivWell Healthcare is a 501(c)(3) nonprofit sexual and reproductive healthcare provider operating from a single clinical office at 40 Bey Lea Road, Suite B103, Toms River, New Jersey, where it serves residents of Ocean County. Founded in 1973 as the Family Planning Center of Ocean County and rebranded as LivWell Healthcare in 2024, the organization offers birth control (condoms, pills, IUDs, patches, implants, rings, Plan B), STI testing and treatment (chlamydia, gonorrhea, herpes, trichomoniasis, syphilis, HPV), PrEP, HIV and Hepatitis C screening, pregnancy testing, annual exams, fertility and preconception counseling, HPV vaccination, and cancer screenings delivered in partnership with the Visiting Nurse Association of Central Jersey. It maintains dedicated service lines for women, men, teens, and LGBTQ+ patients, with a stated emphasis on judgment-free, confidential, and inclusive care.

Service delivery spans three channels from the same organization: in-office visits with extended hours on Mondays and Wednesdays, same-day telehealth virtual visits, and the LivWell Van—a mobile clinic launched in 2024 that brings testing, contraception, and education directly to schools, workplaces, fairs, and community events. Underlying technology is composed entirely of third-party, off-the-shelf integrations: healow for online appointment scheduling, an ECWcloud patient portal for records and communication, PayPal for online donations, and iGive for shopping-based charitable contributions. No proprietary technology, mobile application, AI/ML capability, or data flywheel is evidenced.

Revenue mechanics combine insurance reimbursements (the organization accepts all major insurance plans) with a nonprofit fundraising stack that includes individual donations (online, recurring, and mail-in checks), corporate contributions, iGive shopping donations, and government and foundation grants that support community health programs and cancer screenings for uninsured residents. Some services—emergency contraception, condoms, and pregnancy testing for new patients—are provided free of charge, and cancer screenings are available at no cost to eligible uninsured or underinsured NJ residents aged 21+ while limited funds last. Go-to-market is community-led: the organization reaches patients through partnerships with schools, campuses, and local organizations, supplemented by a content website, email newsletter, and direct booking channels.

Name

LivWell Healthcare

Legal name

LivWell Healthcare

Website

https://livwellhealthcare.org

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Short description

LivWell Healthcare is a 501(c)(3) nonprofit providing confidential sexual and reproductive healthcare—birth control, STI testing, PrEP, and cancer screenings—to Ocean County, New Jersey residents via in-office visits, telehealth, and a mobile clinic.

Ownership category

akta.pro rank

Product category

Reproductive Health Services

NAICS

Family Planning Centers (621410)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Family Planning & Contraception (Including Abortion Care) (HLAKAJAG)

akta.pro secondary industries

Contraception & Family Planning Telehealth (birth control, counseling, follow-up) (HLALAHAB), Patient Advocacy, Navigation & Access to Care (BPAGACAH)

Keywords

• Reproductive healthcare services
• STI testing and treatment
• Birth control services
• Telehealth appointments
• Mobile health clinic

Headquarters

HQ city

Toms River

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Insurance Reimbursements: LivWell accepts all insurance plans, generating revenue through medical service billings and reimbursements for covered healthcare services.
2. Donations and Charitable Contributions: As a 501(c)(3) nonprofit, LivWell relies on donations from individuals, corporations, and charitable foundations. Options include online PayPal donations, iGive shopping contributions, and mail-in checks.
3. Government and Foundation Grants: Nonprofit healthcare organization likely receives grant funding to support community health programs, cancer screenings for uninsured residents, and educational outreach initiatives.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

LivWell Healthcare is a 501(c)(3) nonprofit sexual and reproductive healthcare agency delivering in-office clinical care, same-day telehealth visits, and mobile clinic services. Core services include birth control (pills, IUDs, implants, Plan B), STI testing and treatment, PrEP for HIV prevention, cancer screenings, and women's, men's, and teen health services. Care is provided at a Toms River, NJ headquarters and through the LivWell Van mobile clinic at community events.

Product overview

LivWell Healthcare operates as a unified healthcare service offering centered around sexual and reproductive health. The core offering consists of in-office clinical services at their Toms River, NJ location, supplemented by Telehealth virtual visits for remote consultations. The LivWell Van mobile clinic extends services directly into communities. Service modules include STI Testing and Treatment, Birth Control Services, PrEP, Women's Health, Men's Health, Teen Services, and Cancer Screenings (via VNA partnership). Community partnerships and education programs round out the portfolio, enabling outreach beyond traditional clinical settings. All services share a common emphasis on confidentiality, affordability, and judgment-free care.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Office Clinical Services Comprehensive in-office sexual and reproductive healthcare including annual exams, STI testing and treatment, pregnancy testing, HIV and Hepatitis C screening, birth control (pills, IUDs, patches, implants, rings), Plan B emergency contraception, and free condoms and safer-sex supplies, delivered at the Toms River, NJ office.
• Telehealth Services Virtual healthcare visits offering same-day availability for sexual and reproductive health consultations, follow-ups, and prescription management, enabling patients to receive confidential care from home via video appointments.
• LivWell Van Mobile Clinic A mobile healthcare unit bringing sexual and reproductive health services directly to communities, schools, workplaces, fairs, festivals, and events. Onboard services include blood pressure readings, pregnancy testing, STI/HIV/syphilis/Hepatitis C testing, condoms, Plan B emergency contraception, referrals, and health resources.
• STI Testing and Treatment Confidential testing and treatment for sexually transmitted infections including Chlamydia, Gonorrhea, Genital Herpes, Trichomoniasis, Syphilis, and HPV, with quick, private, and judgment-free screening and follow-up treatment options.
• Birth Control Services Comprehensive birth control options including condoms, pills, IUDs, patches, implants, rings, and emergency contraception (Plan B), with personalized counseling to match patient lifestyles.
• PrEP (Pre-Exposure Prophylaxis) HIV prevention medication program for HIV-negative individuals offering three FDA-approved options (Truvada, Descovy, and Apretude injectable), with provider-guided selection. Reported as 99% effective at preventing HIV when taken as directed.
• Women's Health Services Comprehensive women's healthcare including Pap smears, breast and pelvic exams, pregnancy testing (free for new patients), STI and UTI testing and treatment, HPV vaccine (Gardasil 9), vaginitis care, fertility workup and preconception counseling, blood sugar and blood pressure checks, free condoms, and PrEP.
• Men's Health Services Sexual and reproductive health services for men including STI testing, PrEP, HPV vaccination, fertility workups, routine check-ups, blood pressure and sugar checks, UTI care, and condoms, delivered with discretion.
• Teen Services Youth-focused sexual and reproductive health services in a safe, private, judgment-free environment. Services include free emergency contraception (Plan B), free pregnancy testing, free condoms, STI testing and treatment, birth control, UTI testing and treatment, vaginitis care, education and counseling, HPV vaccination for ages 18+, and telehealth.
• Cancer Screenings Cancer screening services delivered in partnership with the Visiting Nurse Association of Central Jersey (VNA), available to eligible New Jersey residents age 21 or older who are uninsured or underinsured and meet income requirements.

Quantifiable outcome

• 99% effective at preventing HIV when taken as directed (PrEP)

Named customers1 record

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Visiting Nurse Association of Central Jersey (VNA)coreStrategic or Co-development PartnerPartnership with VNA to provide cancer screenings for eligible New Jersey residents. Services available to NJ residents 21 years or older who are uninsured or underinsured and meet income eligibility requirements. VNA handles screening services while LivWell facilitates referrals and patient access. Funding is limited each year.
• Schools, Campuses, and Local OrganizationscoreGTM or Marketing PartnerCommunity partnerships with educational institutions and local organizations to make sexual and reproductive healthcare more accessible where people live, work, and learn. Partnerships include free testing events, on-site education, and mobile clinic visits. Organizations can reserve the LivWell Van for campus events, fairs, and festivals.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Zufall Health: New Jersey-based FQHC operating multiple sites with reproductive and preventive healthcare for uninsured/underinsured populations, comparable mission and patient demographics to LivWell.
• Ocean Health Initiatives (OHI): Federally Qualified Health Center serving Ocean County, NJ with primary care, women's health, and family planning services — directly overlapping LivWell's service area and patient base.
• Family Health Centers of New Jersey: Community health center network providing primary care and family planning services across NJ, sharing LivWell's nonprofit, community-based care model.
• Planned Parenthood of Northern, Central, and Southern New Jersey: Operates multiple New Jersey clinics delivering contraception, STI testing/treatment, PrEP, and reproductive healthcare with overlapping service lines and patient demographics to LivWell Healthcare.

Emerging players

• The Pill Club: Online birth control and reproductive health platform providing contraception delivery and consultations; competes with LivWell on contraception access, especially for younger insured patients.
• Wisp: DTC telehealth provider focused on reproductive and sexual health (birth control, UTI, STI, PrEP), offering a comparable virtual care experience to LivWell's telehealth services for tech-savvy consumers.
• Nurx (now part of Thirty Madison): Direct-to-consumer telehealth platform delivering contraception, PrEP, and STI testing — competes for the same insured patient segment that LivWell serves via its telehealth channel.

Regional players

• Henry J. Austin Health Center: Trenton, NJ-based FQHC providing family planning, women's health, and STI services — a comparable nonprofit community health model operating in a different NJ geography.

Broad incumbents

• Planned Parenthood Federation of America: National nonprofit operating the largest U.S. network of reproductive health clinics — broad incumbent shaping the SRH competitive landscape and policy environment in which LivWell operates.

Others

• Visiting Nurse Association of Central Jersey (VNA): Existing strategic partner of LivWell for cancer screenings; provides home and community-based health services to NJ residents and is an adjacent healthcare services peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LivWellHealthcareNJ
• LinkedInlinkedin.com/company/livwell-healthcare

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LivWell Healthcare