What Wisp does

Wisp is a U.S. direct-to-consumer telehealth platform specializing in women's sexual, reproductive, and hormonal health. Founded in 2018, the company operates an asynchronous care model in which patients complete a symptom quiz, are matched with a licensed provider via secure chat or phone (typically same-day), and receive prescriptions routed to local pharmacies for same-day pickup or shipped free in discreet packaging. Services are available across all 50 U.S. states on a cash-pay basis without insurance billing, with FSA/HSA eligibility and a recurring Wisp+ membership program providing up to 25% off. The company reports having served over 1.8 million patients.

The product portfolio spans prescription treatments (bacterial vaginosis, yeast infections, UTIs, genital and oral herpes, birth control, emergency contraception, DoxyPEP, PCOS medications, estradiol, spironolactone, minoxidil), at-home diagnostics processed through CLIA/CAP accredited labs (3-panel and 5-panel STI tests, HIV, HPV, HSV, female hormone panel, gut health panel), wellness supplements (vaginal probiotics, boric acid, sleep aid), and emerging categories including menopause/hormone replacement therapy consults, migraine care, weight care with GLP-1 medications, and a longevity vertical featuring NAD+, glutathione, and low-dose naltrexone. Strategic distribution and technology partnerships include Mount Sinai (HIV prevention/PrEP), Visby Medical (FDA-authorized at-home PCR STI test), Daye, Proov, PherDal, Health-E Commerce (FSA/HSA stores), Origin, Nourish, Vesalius Longevity Labs, and Stripes Beauty.

Commercially, Wisp operates a capital-efficient cash-pay model. CEO Monica Cepak has publicly disclosed that the company raised less than $2 million in primary capital while achieving profitability, driven by SEO-led organic acquisition. The company was acquired by publicly-traded WELL Health Technologies (TSX:WELL) in 2021; WELL has announced strategic divestiture of its U.S. care businesses including Wisp during 2025-2026, though no transaction had completed as of early 2026. In January 2026, Wisp executed its first strategic acquisition, TBD Health, pivoting toward hybrid in-person/enterprise care models and integrating partnerships with health systems including Mount Sinai, Planned Parenthood, and San Francisco AIDS Foundation.

Name

Wisp

Legal name

wisp, Inc.

Website

https://hellowisp.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Wisp is a U.S. direct-to-consumer telehealth platform specializing in women's sexual, reproductive, and hormonal health, offering asynchronous prescription care, at-home diagnostics, and emerging longevity and migraine services across all 50 states on a cash-pay model.

Ownership category

akta.pro rank

Product category

Women's Telehealth

NAICS

Telecommunications (517)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Home Health Care Services (8082)

akta.pro primary industry

Sexual & Pelvic Health Telehealth (STI care, pelvic pain, endometriosis/PCOS support) (HLALAHAJ)

Keywords

• Women's telehealth
• Sexual health platform
• Reproductive health services
• At-home diagnostics
• Prescription treatments

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Prescription Medication Sales: Direct sales of prescription treatments for BV, yeast infections, UTIs, herpes, birth control, and other conditions. Patients pay for consultations and medications with pricing from $10-$100+ per treatment.
2. Subscription - Wisp+ Membership: Members receive exclusive discount codes giving up to 25% off treatments, prevention, and lifestyle products on recurring basis.
3. At-Home Diagnostic Testing: Sale of at-home test kits for STIs, gut health, fertility, and anemia with lab processing included. Prices range from $79-$279 per kit.
4. Cash-Pay Model: Company operates on direct cash-pay basis without insurance billing, offering affordable pricing compared to traditional healthcare. CEO Monica Cepak advocates for capital-efficient growth with less than $2M in primary funding.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Wisp is a direct-to-consumer women's telehealth platform that provides asynchronous care for sexual, reproductive, and overall women's health. Patients complete online symptom quizzes, receive same-day provider consultations via secure chat or phone, and obtain prescription treatments, at-home diagnostic test kits, and wellness supplements without insurance. Services span all 50 U.S. states with prescriptions delivered to local pharmacies or shipped free in discreet packaging.

Product overview

Wisp is a direct-to-consumer telehealth platform and the largest pure-play women's telehealth provider in the U.S., offering prescription treatments, at-home diagnostics, wellness supplements, and telehealth consultations across sexual, reproductive, and overall health. The platform operates through an asynchronous care model without appointments or waiting rooms, providing 24/7 access across all 50 states. Core offerings include prescription treatments for bacterial vaginosis, yeast infections, UTIs, herpes (oral and genital), birth control, emergency contraception, and sexually transmitted infections, supported by an at-home testing and diagnostics vertical covering STI panels, HIV, HPV, gut health, and female hormone panels. Recent expansion includes longevity and healthy aging services (NAD+, glutathione, low-dose naltrexone via injections, nasal sprays, and capsules), migraine care, PCOS management, menopause care with hormone replacement therapy, and weight care with GLP-1 medications. The product portfolio is complemented by wellness supplements including vaginal probiotics, boric acid suppositories, sleep aids, and the Wisp+ subscription membership. Services are primarily cash-pay with FSA/HSA acceptance, though partnerships with Nourish, Origin, Vesalius, and others extend care options. The company was founded in 2018 and acquired by WELL Health Technologies in 2021.

Differentiator

Problem solved

Functional benefit

Brands

• Stripes Beauty: Menopause and aging beauty products including Vag of Honor, The Inside Addition, Menopause Survival Kit, The Full Monty, and The Crown Pleaser - a sub-brand partnership with Stripes (Madison Beerey's company) integrated into Wisp's menopause care offerings

Products and services

• BV Antibiotics Prescription antibiotics in tablet or gel form to treat bacterial vaginosis, starting at $15.
• Yeast Infection Treatment Prescription antifungal medications (Diflucan/generic fluconazole) to treat vaginal yeast infections, starting at $45.
• UTI Antibiotics Prescription antibiotics to prevent and treat urinary tract infections, with most prescriptions sent to pharmacy within 3 hours, starting at $65.
• Birth Control Various birth control options including Slynd, Yaz, Tri-Sprintec, NuvaRing, and patches available in 1, 3, or 6-month supplies, starting at $12-$25.
• Levonorgestrel (Generic Plan B) Emergency contraception pill effective within 72 hours of unprotected intercourse, starting at $12.50, available as single or multi-pack.
• Genital Herpes & Cold Sores Treatment Prescription antivirals (Valacyclovir/Acyclovir) for genital herpes (HSV-1/HSV-2) outbreaks and prevention, starting at $10/month.
• 3-Panel Essential STI Test At-home urine test kit for Chlamydia, Gonorrhea, and Trichomoniasis with consultation and treatment included, $99.
• 5-Panel STI Test At-home test kit screening for Chlamydia, Gonorrhea, Trichomoniasis, Syphilis, and Hepatitis C with consultation and treatment included, $179.
• HIV 1 & 2 Blood Test At-home HIV blood test providing 99.76% to 100% accuracy, $99.
• HPV Test At-home HPV screening for highest risk strains (16 and 18) via swab test, $105.
• Longevity and Healthy Aging Category Longevity care vertical offering NAD+ injections ($125/mo), glutathione injections ($125/mo), low-dose naltrexone ($75/mo), NAD+ nasal spray ($150/mo), and glutathione nasal spray ($130/mo) targeting cellular energy, immune function, and biological repair for women during perimenopause and menopause.
• Migraine Care Consult Telehealth migraine diagnosis and personalized expert care within 72 hours, with prescriptions sent to pharmacy same-day including Triptans, anti-nausea medications, and preventative care, $60 consult fee.
• Menopause Consult & HRT Online menopause and perimenopause care including hormone replacement therapy (HRT), estradiol vaginal cream, and personalized treatment plans, $99 consult.
• PCOS Treatment & Prescriptions Online PCOS symptom management including Metformin for weight gain and irregular cycles, birth control, facial hair reduction cream, and minoxidil for hair loss.
• Weight Care Program (GLP-1) Weight loss treatment program including compounded sublingual semaglutide, metabolic support capsules, and nutrition counseling partnerships, starting at $54-$225/month.
• Online BV Treatment for Men (BV Partner Therapy) Prescription BV partner care for patients assigned male at birth with Metronidazole 500mg and Clindamycin 2% Cream, $99. TIME Best Invention 2025 winner.
• Wisp+ Membership Subscription membership program offering up to 25% off treatments, prevention, and lifestyle products with exclusive members-only discount codes on recurring basis.
• Wisp Vaginal Health Probiotics Daily probiotic with 20 billion CFUs featuring UREX bacteria strain (Lactobacillus rhamnosus GR-1 and L. reuteri RC-14) for vaginal microbiome balance, starting at $30/month.
• Wisp Dream Sleep Aid Doctor-formulated sleep supplement with Magtein (magnesium), Ashwagandha, Apigenin, and Vitamin C for hormonal and lifestyle-based sleep disruptions including menopause, starting at $35/month.

Quantifiable outcome

• 1.8 million+ patients served
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Mount Sinai Health SystemcoreStrategic or Co-development Partner · 1 June 2026Partnership to create New York state's first fully remote HIV prevention program offering PrEP access within 24-48 hours of lab results. Focuses on expanding access to prevention services for underserved patients across New York State through a telehealth-based delivery model.
• Health-E CommerceminorChannel Partner/ Reseller/ Distributor · 1 March 2026Expanded telehealth collaboration to include prescription treatments for hormonal acne and migraine relief, now available on FSA Store and HSA Store. Enables nationwide patient access to personalized online consultations and same-day prescriptions.
• TBD HealthcoreStrategic or Co-development Partner · 1 January 2026Wisp acquired TBD Health in its first strategic acquisition, marking a pivot from direct-to-consumer telehealth to hybrid and enterprise care. Deal enables Wisp to expand beyond direct-to-consumer virtual model to include in-person care through TBD Health's clinics in Las Vegas and Denver, and partnerships with health systems across all 50 states. TBD Health co-founders Daphne Chen, Stephanie Estey, and Sherwin Lu are joining Wisp.
• Teal HealthminorGTM or Marketing Partner · 1 January 2026Joined unified effort to eliminate cervical cancer through awareness campaign during Cervical Cancer Awareness Month. Promoting FDA-authorized self-collection testing as convenient alternative to traditional speculum exams.
• Vesalius Longevity LabscoreStrategic or Co-development Partner · 1 October 2025Partnership to develop women-specific peptide therapeutics addressing gender gap in longevity care. Collaboration will focus on products targeting women's reproductive and hormonal health, with plans to launch in early 2026. Companies exploring AI-driven personalized healthcare platforms.
• OriginminorStrategic or Co-development Partner · 1 March 2025Partnership giving Wisp members access to Origin's full suite of pelvic floor physical therapy services including postpartum healing, pre-pregnancy strengthening, and treatments for pelvic floor dysfunction. Exclusive discounts for both companies' services.
• NourishminorStrategic or Co-development Partner · 1 December 2024Partnership to offer personalized nutrition counseling to patients enrolled in Wisp's weight care program using GLP-1 medications. Wisp patients can access nutrition counseling through insurance or self-pay rate, while Nourish patients receive exclusive discounts on Wisp prescriptions.
• Stripes BeautyminorStrategic or Co-development PartnerPartnership to deliver Stripes' natural wellness solutions (Vag of Honor, The Inside Addition, Menopause Survival Kit, The Full Monty, The Crown Pleaser) in tandem with Wisp's clinical offerings for approachable, stigma-free menopause care.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Hims & Hers Health (HERS): Public telehealth platform (NYSE: HIMS) offering women's sexual health, birth control, and reproductive care alongside men's health. Directly comparable as a DTC cash-pay telehealth brand competing for the same women's health consumer with substantially larger scale and capital.
• Nurx: Direct-to-consumer women's telehealth platform offering birth control, STI testing, HPV testing, and sexual health treatments. Highly comparable as a cash-pay women's sexual/reproductive health brand and a primary competitor in the same product categories.
• Maven Clinic: Virtual care platform for women's and family health covering fertility, pregnancy, postpartum, and menopause. Comparable as a women's health telehealth platform targeting similar conditions and employer-sponsored channels.
• Twentyeight Health: Telehealth platform focused on women's sexual and reproductive health, including birth control and STI care, with a mission-driven approach to underserved populations. Closely comparable as a women's reproductive/sexual health DTC telehealth competitor.
• Tia: Women's healthcare company combining virtual and in-person care across primary care, gynecology, and mental health. Comparable to Wisp's TBD Health-enhanced hybrid model and as a women's health platform targeting similar conditions.
• Midi Health: Telehealth platform specializing in perimenopause and menopause care for women. Directly competes with Wisp's newly launched menopause and longevity verticals and shares the same cash-pay, employer-channel go-to-market.

Emerging players

• Evernow: Telehealth platform focused on menopause and midlife women's health. Comparable to Wisp's menopause/HRT and longevity offerings and competes for the same perimenopausal patient demographic.
• Favor: Women's telehealth provider offering birth control, UTI, yeast infection, and other reproductive care. Direct product overlap with Wisp's core offerings and similar cash-pay DTC model.
• Oula Health: Hybrid maternity care platform combining virtual and in-person services for pregnancy and birth. Partial overlap as a women's health hybrid care platform targeting similar demographic life stages.

Broad incumbents

• Amazon Clinic: General-purpose virtual care marketplace offered by Amazon covering UTIs, birth control, and various common conditions. Comparable as a low-friction cash-pay telehealth option that competes with Wisp on price and convenience for episodic conditions.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCZJouhIxnJpFa9QBjvdehpA
• Facebookfacebook.com/hellowisp
• Instagraminstagram.com/hellowisp
• TikToktiktok.com/@hellowisp
• Xx.com/hellowisp

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wisp