Natural Creations

What Natural Creations does

Natural Creations LLC is a privately held, full-service landscape company founded in 1998 in Nashville, Tennessee, by Matt Dawson and John Henderson, both graduates of the Ornamental Horticulture program at the University of Tennessee. The company operates three core service divisions: Installation (landscape design and build including plant material, hardscapes, sod, grading, drainage, and a specialized vertical mulching technique), Irrigation (system design, installation, seasonal inspections, and management tailored to individual gardens), and Maintenance (recurring tree and shrub care, specimen ornamental pruning, mowing, mulching, weed control, and leaf removal). It serves both residential property owners (including a luxury/high-end segment) and commercial property managers across middle Tennessee and parts of the southeast region.

The company's underlying service model combines one-time project-based installation revenue with recurring maintenance contracts, supplemented by irrigation design and management services. GTM motion is direct-to-consumer and direct-to-commercial, driven primarily by word-of-mouth referrals originating from a high-profile early project in Nashville's Belle Meade neighborhood, with a Squarespace website and 72-image photo gallery serving as supporting digital channels. The company uses ADP for structured field crew recruitment and emphasizes employee education and horticulture training as an internal operating principle.

The business is founder-controlled with no disclosed external investment, no parent company, and no evidence of private equity or institutional ownership. Headcount is 51-100 employees, and the company has gradually expanded its service catalog over 27 years to include large crane work, grading and drainage, and consulting. Pricing is quote-based and not publicly disclosed, customized to individual property needs and budgets across the service spectrum.

Name

Natural Creations

Legal name

Natural Creations LLC

Website

https://naturalcreationsllc.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Natural Creations LLC is a full-service landscape company in Nashville, Tennessee, providing installation, irrigation, and maintenance services to residential and commercial property owners across middle Tennessee and the southeast region since 1998.

Ownership category

akta.pro rank

Product category

Landscape Services

NAICS

Landscaping Services (561730), Landscaping Services (56173)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Landscape Installation (Plants, Sod & Soil) (HSAIABAB)

akta.pro secondary industries

Commercial Landscape Design & Installation (HSAIABAJ), Residential Landscape Design (HSAIABAA)

Keywords

• Landscape installation services
• Irrigation system design
• Landscape maintenance services
• Commercial landscaping services
• Residential garden services

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Landscape Installation Services: One-time project-based revenue from landscape installation including plant material, hardscapes, sod, grading, and drainage. Projects range from residential gardens to commercial installations, with the company creating diverse gardens since 1998.
2. Landscape Maintenance Services: Ongoing maintenance services including tree and shrub care, mowing, mulching, weed control, and leaf removal. Services structured to meet budgets from bare essential services to premium luxury garden maintenance.
3. Irrigation Services: Irrigation system installation, monitoring, and design services. Includes seasonal inspections and management to help conserve water and reduce customer water bills.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Natural Creations LLC is a full-service landscape company offering three core service divisions: Installation (plant material, hardscapes, sod, grading, vertical mulching), Irrigation (system design, installation, and monitoring with spray heads, rotors, and drip systems), and Maintenance (tree and shrub care, specimen ornamental pruning, mowing, mulching, weed control, and leaf removal). The company serves residential and commercial properties in middle Tennessee and the southeast region, working alongside landscape architects and designers to create English gardens, wildflower areas, herb and vegetable gardens, and various hardscapes.

Product overview

Natural Creations LLC is a full-service landscape company offering three core service divisions: Installation (creating gardens since 1998), Irrigation (design, installation, and monitoring), and Maintenance (tree/shrub care, mowing, mulching, weed control). The company serves residential and commercial clients in middle Tennessee, working alongside landscape architects and designers to create English gardens, wildflower areas, herb and vegetable gardens, and various hardscapes.

Differentiator

Problem solved

Functional benefit

Products and services

• Installation Services

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• SavATree: National tree, shrub, and lawn care company combining arboriculture, landscape design, and maintenance for residential and commercial clients. Comparable in its horticulturally-trained service model and emphasis on specimen plant care such as Natural Creations' vertical mulching offering.
• Bartlett Tree Experts: Residential and commercial tree and shrub care specialist with arborist-led service model across the U.S. Comparable in its focus on specimen plant health, pruning expertise, and horticulturally grounded service delivery.
• Yellowstone Landscape: Regional full-service landscape provider serving the Southeast with installation, irrigation, and maintenance services for commercial and high-end residential clients. Closest direct peer in geography, service breadth, and customer profile.
• Ruppert Landscape: Mid-Atlantic and Southeast-focused full-service landscape company offering landscape construction, irrigation, and maintenance across residential, commercial, and corporate clients. Directly comparable in service mix, regional footprint overlap, and customer segments.
• LandCare: National landscape services company offering maintenance, irrigation, and enhancements to commercial and residential customers. Comparable integrated service model, though at greater geographic scale than Natural Creations.

Emerging players

• The Grounds Guys: Franchised residential and commercial landscape maintenance brand providing mowing, lawn care, and seasonal services. Comparable as a recurring-maintenance competitor but competes primarily at the lower end of the market versus Natural Creations' premium positioning.

Regional players

• Cagwin & Dorward: Northern California-focused full-service landscape contractor offering installation, irrigation, and maintenance to commercial and luxury residential clients. Comparable service mix and premium positioning, but operating in a different geography.

Others

• SiteOne Landscape Supply: Largest U.S. distributor of landscape supplies including irrigation, nursery, hardscape, and lighting products. Relevant as a key supplier to Natural Creations and as a benchmark for irrigation and landscape materials pricing across the industry.

Broad incumbents

• BrightView Landscapes: Largest commercial landscape services company in the U.S., offering design-build, maintenance, and tree care nationally. Comparable as a full-service landscape provider, but at vastly larger scale and with a heavier commercial orientation than Natural Creations' residential-led model.
• Davey Tree Expert Company: Established national provider of tree care, environmental consulting, and residential/commercial landscape services. Comparable in arboriculture and maintenance capabilities, though significantly larger and more diversified than Natural Creations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Natural Creations