Auto Motor und Sport
Auto Motor und Sport, founded 1946 within Motor Presse Stuttgart, is Germany's leading automotive media brand, delivering vehicle tests, Formula 1 coverage, and buying advice to DACH consumers across print, web, video, podcasts, and the ams+ digital subscription.
- Company typePrivate
- Founded1946
- HeadquartersStuttgart, Germany
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Auto Motor und Sport does
Auto Motor und Sport is a German automotive media brand founded in 1946 and operated as a wholly-owned property of Motor Presse Stuttgart GmbH & Co. KG, headquartered in Stuttgart. It serves German-speaking automotive consumers — primarily across Germany, Austria, and Switzerland — with vehicle tests, spy-shot ("Erlkönig") coverage, comparison and buying guides, used-car advice, technical and workshop content, and motorsport coverage led by Formula 1 and Formula E. The audience spans car buyers, motorsport enthusiasts, and hobbyist vehicle owners.
The product portfolio centers on the flagship print-and-digital magazine and the premium digital subscription "ams+", which bundles ad-reduced browsing, exclusive articles, podcasts, video, the E-Paper archive going back to 2014, and access to the AMS Professional technical platform. Supporting products include a YouTube video hub, multiple podcasts (Formel Schmidt, Moove, Kiesplatz Könige, Haupt-Sache Königsklasse, Motor Klassik trifft...), a filterable online car-comparison tool, iOS and Android mobile apps, a daily newsletter, the Automarkt classified vehicle marketplace, and the AMS Kongress annual industry congress along with Nürburgring Nordschleife driving training events. The technology stack is a standard digital media platform delivering web, mobile-app, video, and audio content rather than a proprietary ML or data platform.
Monetization combines recurring print and digital subscriptions, display and sponsored-content advertising, paid driving training and the AMS Kongress event, and marketplace listing activity. Subscription pricing is tiered: ams+ at €0.99 for the first four weeks then €9.99 per four weeks monthly, €7.99 per month on a 12-month commitment, and €5.99 per month for existing print subscribers converting to digital; print is sold from €4.60 per issue. Distribution is primarily DACH, with digital channels accessible globally. There is no disclosed revenue, headcount, or subscriber base, and no AI/ML capabilities, patents, or external funding are reported.
Auto Motor und Sport firmographics
Firmographics- Name
- Auto Motor und Sport
- Legal name
- Motor Presse Stuttgart GmbH & Co. KG
- Website
- https://auto-motor-und-sport.de
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Auto Motor und Sport, founded 1946 within Motor Presse Stuttgart, is Germany's leading automotive media brand, delivering vehicle tests, Formula 1 coverage, and buying advice to DACH consumers across print, web, video, podcasts, and the ams+ digital subscription.
- Ownership category
- akta.pro rank
Where Auto Motor und Sport is headquartered
LocationHeadquarters
- HQ city
- Stuttgart
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Auto Motor und Sport business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Digital Subscription (ams+): Premium digital subscription offering ad-free reading, exclusive articles, E-Paper access, professional content, and app access
- Print Magazine Sales: Sale of print magazine issues, including single copies and subscriptions with home delivery
- Advertising: Banner advertising, sponsored content, and display ads across website and newsletter properties
- Events: Driving training events, travel tours, and the AMS Kongress conference
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Digital Subscription |
| Subscription | Monthly | Monthly Digital Subscription |
| Subscription | Monthly | Magazine Upgrade to Digital |
| Subscription | Monthly | Print Magazine |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Auto Motor und Sport product offering
Product offeringCore offering
Auto Motor und Sport is a leading German-language automotive media brand that publishes a flagship print magazine and operates a multi-platform digital ecosystem delivering car tests, prototype coverage, buying guides, motorsport (Formula 1) news, video reviews, podcasts, and an E-Paper archive. The brand monetizes via the ams+ premium digital subscription, print subscription sales, advertising, and live automotive events including the AMS Kongress.
Product overview
Auto Motor und Sport is a German automotive publication by Motor Presse Stuttgart offering a multi-platform portfolio centered on its flagship magazine (print and digital), premium ams+ subscription for enhanced digital access, professional-grade content via auto motor und sport Professional, and diverse content distribution through video platform, podcast series, mobile app, newsletter, and E-Paper archive. The ecosystem also includes event hosting (AMS Kongress) and a vehicle marketplace.
Differentiator
Problem solved
Functional benefit
Brands
- ams+: Premium digital subscription service offering exclusive articles, videos, podcasts, E-Paper access, and ad-free browsing
- AMS Professional
- AMS Kongress
Products and services
- Auto Motor und Sport (flagship magazine) Flagship German-language automotive magazine published by Motor Presse Stuttgart covering car tests, spy shots, buying guides, used car advice, technology features, and Formula 1 racing news; available in both print and digital formats for German-speaking consumers.
- ams+ Digital Subscription (Digitalabo) Premium digital subscription offering ad-free browsing, exclusive articles, videos, podcasts, E-Paper access since 2014, professional content, and app access for individual readers of Auto Motor und Sport.
- Auto Motor und Sport Professional Professional-grade automotive technology website covering automotive technology, new tech, fascination of technology, workshop, science, and training/exam content for industry professionals.
- Video Platform Video hub offering car reviews, first drives, new-car presentations, technology explainers, electric-vehicle content, Formula 1 coverage, used-car checks, classic-car features, tuning and accessories, traffic and law, and political/economic automotive news for the Auto Motor und Sport audience.
- Podcast Series (Formel Schmidt, Moove, Kiesplatz Könige, Haupt-Sache Königsklasse) Multiple podcast shows covering Formula 1 analysis (Formel Schmidt, Haupt-Sache Königsklasse), mobility industry discussions (Moove), used-car advice (Kiesplatz Könige), and classic-car topics for German-speaking automotive listeners.
- Auto Comparison Tool Online car-comparison tool allowing users to filter vehicles by body type (sedan, hatchback, station wagon, convertible, SUV, van, coupe, pickup), drive type (gasoline, diesel, electric), price range, and driving characteristics to shortlist suitable cars.
- E-Paper Archive Digital archive of magazine issues available as PDF downloads for subscribers, with issues back to 2014.
- Mobile App (iOS / Android) Smartphone app for iOS and Android giving subscribers ad-free access, saved articles, and cross-device functionality for Auto Motor und Sport content.
- Newsletter Daily email newsletter delivering top automotive tests, reviews, Formula 1 coverage, and e-mobility content to Auto Motor und Sport subscribers.
- AMS Kongress Annual automotive congress event organized by Auto Motor und Sport for industry professionals, executives, and stakeholders.
- Automarkt (Classifieds Marketplace) Classified-ad marketplace for buying and selling vehicles, integrated into the Auto Motor und Sport platform, allowing third-party buyers and sellers to list and browse vehicles.
Companies that use Auto Motor und Sport
Customer profileSegments3 records
Ideal customer profiles3 records
Auto Motor und Sport technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Auto Motor und Sport partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Motor Presse Stuttgart GmbH & Co.KGcoreParent company of auto motor und sport, part of the Motor Presse Stuttgart group which also publishes Motor Klassik, sport auto, Auto Straßenverkehr, and operates multiple lifestyle media brands including Aerokurier, Motorradonline, Promobil, and others.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Auto Motor und Sport competitors and assessment
Company assessmentBroad incumbents
- Car and Driver: Established Hearst-owned US automotive magazine with deep print heritage and large digital audience. Comparable in editorial scope (tests, news, motorsport) and in operating a global subscription/ads model, though primarily US-focused.
- Top Gear: Iconic global automotive media brand (BBC Studios) spanning magazine, website, and video. Directly comparable as a heritage enthusiast automotive brand with motorsport emphasis, though operating at significantly larger scale and broader geography.
Emerging players
- Carwow: Digital automotive platform combining car reviews and buying advice with a transactional new-car marketplace. Comparable because it merges editorial content with vehicle transactions, overlapping with AMS's marketplace and comparison tool strategy.
Others
- AutoScout24: Europe's largest online vehicle marketplace with an editorial/content layer around car reviews and buying guides. Comparable as an automotive media-plus-transaction hybrid serving the DACH market alongside AMS.
Direct peers
- Auto Zeitung: German automotive print and digital magazine offering vehicle tests, comparison data, and buying advice. Closely comparable in editorial scope, German-language audience, and subscription model to AMS.
- Auto Bild: Germany's largest automotive weekly magazine (Axel Springer) covering tests, news, motorsport, and used-car advice in print and digital. Directly competes with AMS for German automotive readers, OEM advertising, and subscription share.
- ADAC Motorwelt: Motorwelt is the membership magazine of ADAC, Germany's largest auto club, reaching millions of German motorists with tests, travel, and technical content. Competes for the same general German car-owner audience as AMS.
- Motor Klassik: Sister title within Motor Presse Stuttgart focused on classic and vintage cars. Comparable editorial niche, parent-group economics, and DACH subscriber base, and shares operational infrastructure with AMS.
- Motor1.com: Global digital-first automotive media network covering news, reviews, and motorsport. Competes directly with AMS for international OEM digital ad spend and for digital automotive audiences globally.
- sport auto: Another Motor Presse Stuttgart sister title, dedicated to sports cars and performance driving. Closely comparable in editorial positioning and shares production and digital infrastructure with AMS.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Auto Motor und Sport social profiles
Digital presenceAuto Motor und Sport financial estimates
Financial estimateRevenue estimate
Valuation estimate
Auto Motor und Sport leadership team
Management profileNumber of profiles
Profiles2 records
Auto Motor und Sport subsidiaries and ownership
Company hierarchySubsidiaries4 records
Auto Motor und Sport funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Auto Motor und Sport M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Auto Motor und Sport
What does Auto Motor und Sport do?
Auto Motor und Sport is a leading German-language automotive media brand that publishes a flagship print magazine and operates a multi-platform digital ecosystem delivering car tests, prototype coverage, buying guides, motorsport (Formula 1) news, video reviews, podcasts, and an E-Paper archive. The brand monetizes via the ams+ premium digital subscription, print subscription sales, advertising, and live automotive events including the AMS Kongress.
Is Auto Motor und Sport a public or private company?
Auto Motor und Sport is a private company. It is classified as corporate owned and is currently operating.
When was Auto Motor und Sport founded?
Auto Motor und Sport was founded in 1946. It employs 1 to 10 people.
Where is Auto Motor und Sport based?
Auto Motor und Sport is headquartered in Stuttgart, Germany, in the Europe region.
How does Auto Motor und Sport make money?
Four revenue lines are on record. Digital Subscription (ams+) is the primary driver. The others are print Magazine Sales, advertising and events.
Who are Auto Motor und Sport's main competitors?
Broad incumbents on record are Car and Driver and Top Gear. Carwow is listed as an emerging player. AutoScout24 is listed as an others. Direct peers are Auto Zeitung, Auto Bild, ADAC Motorwelt, Motor Klassik, Motor1.com and sport auto.
Does Auto Motor und Sport have an API?
No public API is recorded for Auto Motor und Sport.