sport auto

What sport auto does

Sport Auto is a French-language automotive and motorsport editorial brand founded in 1962 and operated under the Reworld Media group through its legal entity ERAS EDITIONS REWORLD AXEL SPRINGER (Société en nom collectif headquartered in Bagneux, France). The brand publishes a digital content platform at sportauto.fr covering motorsport competitions including Formula 1, Formula 2, Formula 3, WRC, WEC, Formula E, NASCAR, and Karting, alongside automotive editorial content spanning vehicle reviews (Essai), new car launches, classic/vintage car coverage (Les Classiques / Retro), and lifestyle content. Core products include the digital website, a print and digital magazine available via Kiosquemag subscription, a podcast series, a newsletter subscription, and the Club Sport Auto membership program offering track days and exclusive driving experiences across France.

The company monetizes through three primary revenue streams: digital advertising (display ads and sponsored content on sportauto.fr), subscription services (magazine subscriptions through Kiosquemag and newsletter subscriptions), and Club Sport Auto membership dues for the experiential driving program. Distribution is primarily direct-to-consumer via the website, mobile channels, podcast platforms, and the Kiosquemag subscription service, with cross-promotional referral traffic from sister Reworld Media brands including Auto Plus, Auto-Journal, F1i, Football365, and Sports.fr. The company also operates the Sport Auto Occasion / Guide Occasion used-car marketplace extending into commercial transaction services.

Sport Auto serves French-speaking automotive enthusiasts and car buyers/collectors, with content spanning supercars, performance vehicles, classic cars, and motorsport news. Leadership is led by Directeur de la Publication Gautier Normand and digital editorial manager Thibaut Austruy, who also oversees Auto Plus and L'Auto-Journal. Website hosting is provided by PILOT SYSTEMS in Paris. The company has no disclosed subsidiaries, no independent funding rounds, no M&A activity, and no AI/ML capabilities disclosed in the available data.

Name

sport auto

Legal name

ERAS EDITIONS REWORLD AXEL SPRINGER

Website

https://sportauto.fr

Company type

Private

Founded year

1962

Operating status

Operating

Short description

Sport Auto is a French-language automotive and motorsport editorial brand founded in 1962, owned by Reworld Media, serving automotive enthusiasts with motorsport news, vehicle reviews, a podcast, magazine subscriptions, and the Club Sport Auto driving experiences membership.

Ownership category

akta.pro rank

Product category

Automotive Media

NAICS

Spectator Sports (71121), Sports Teams and Clubs (711211)

SIC

Services-Racing, Including Track Operation (7948), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Motorsports Media Rights & Broadcasting (Series-Owned/Controlled) (MPAKAGAF)

akta.pro secondary industries

Motorsports & Racing Experiences (THAJAFAF), Sports Branded Content (Team/League/Brand Integrations) (MPADAEAI)

Keywords

• Automotive editorial
• Motorsport journalism
• Car reviews
• Automotive magazine
• Driving experiences

Headquarters

HQ city

Bagneux

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Digital advertising: The website generates revenue through display advertising, sponsored content, and ad placements throughout its automotive news coverage.
2. Subscription services: Magazine subscriptions through Kiosquemag and newsletter subscriptions provide recurring revenue from engaged automotive enthusiasts.
3. Club Sport Auto membership: Premium membership program offering exclusive driving events, track days, and experiences for automotive enthusiasts.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sport Auto publishes French-language automotive editorial content covering motorsport competitions (Formula 1, WRC, WEC, Formula E, NASCAR, Karting), sports car and supercar reviews, and classic car features. The brand distributes content through the sportauto.fr website, a print and digital magazine via Kiosquemag, a podcast series, and an email newsletter, and monetizes a portion of its audience through the Club Sport Auto driving-experience membership and a used-car classifieds marketplace.

Product overview

Sport Auto is a French automotive news media platform operated by Reworld Media (through ERAS Editions), offering digital and print content covering motorsport competitions and automotive editorial. The platform consists of a main news website with dedicated sections for vehicle reviews (Essai), used car marketplace (Guide Occasion), classic cars (Retro), lifestyle content (Top Chronos), podcasts, and a driving experiences club (Club Sport Auto). The offering combines editorial journalism with commercial services including magazine subscriptions and vehicle classifieds.

Differentiator

Problem solved

Functional benefit

Products and services

• Sport Auto Magazine (Print and Digital) Print and digital automotive magazine published by Sport Auto, providing motorsport coverage, sports car and supercar reviews, classic car features, and lifestyle content for French automotive enthusiasts.
• Sport Auto Website (sportauto.fr) Digital publication featuring daily news articles, car reviews, motorsport coverage, lifestyle content, and video features covering F1, WRC, WEC, Formula E, NASCAR, and Karting.
• Sport Auto Podcast Audio series featuring driver interviews, motorsport analysis, and behind-the-scenes coverage of automotive and racing topics, distributed through podcast platforms and embedded on sportauto.fr.
• Sport Auto Newsletter Email newsletter delivering regular news updates and exclusive automotive editorial content to subscribers.
• Club Sport Auto Paid membership club providing automotive enthusiasts with exclusive driving events, track days, road trips, and automotive tourism experiences across France.
• Sport Auto Occasion Marketplace Online classifieds marketplace dedicated to browsing and transacting used automobiles, particularly sports cars, classic cars, and collector vehicles, integrated with third-party listing services.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered parent and sister.

• Reworld Media GroupparentOthersSport Auto is owned by ERAS EDITIONS REWORLD AXEL SPRINGER, which is part of the Reworld Media Group (Reworld Media, 439 546 011 RCS Nanterre). The group operates multiple media brands including Auto Plus, Auto-Journal, F1i, Football365, and Sports.fr.
• Auto PlussisterOthersAuto Plus is a sister publication under the Reworld Media Group, sharing editorial resources and potentially cross-promoting content with Sport Auto.
• Auto-JournalsisterOthersAuto-Journal is another automotive publication within the Reworld Media group, featuring shared editorial staff with Sport Auto.
• F1isisterOthersF1i is a Formula 1 focused publication within the Reworld Media network, with shared editorial teams with Sport Auto.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Motor1.com: Global digital-first automotive media platform with news, reviews, and motorsport coverage; competes for the same digital advertising pool targeting car enthusiasts.
• Auto Plus: Sister automotive publication under the Reworld Media group; both serve French-speaking car buyers and enthusiasts with editorial reviews, news, and tests, sharing cross-promotion and parent resources.
• L'Auto-Journal: Another Reworld Media automotive title with shared editorial leadership; comparable digital-first automotive journalism targeting French enthusiasts.
• F1i (F1i Auto Journal): Motorsport-focused sister brand covering Formula 1 within the Reworld network; comparable French-language motorsport editorial with shared editorial teams.
• L'Automobile Magazine: Long-running French automotive print and digital title covering new launches, tests, and motorsport; one of Sport Auto's primary direct competitors in the French market.
• Autosport: Iconic global motorsport media brand covering F1, WEC, WRC, NASCAR, and other series; comparable motorsport-first editorial depth though English-language and globally distributed.
• Motorsport.com: Global digital motorsport media network covering all major series with multilingual editions; directly comparable digital motorsport editorial model targeting enthusiast audiences.
• Caradisiac: Major French automotive media site with reviews, news, and an active enthusiast community; one of the closest French-language competitors for Sport Auto's audience and advertising pool.

Broad incumbents

• Top Gear: Global automotive media brand covering performance cars and motorsport with multimedia content; competes for international enthusiast attention and is a benchmark for editorial ambition.
• Car and Driver: Established US automotive publication offering reviews, motorsport coverage, and buying advice; comparable mix of enthusiast editorial and consumer-facing automotive journalism.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about sport auto