What Looking Glass Factory does

Looking Glass Factory, founded in 2014 and headquartered in Brooklyn, NY with operations in Hong Kong, develops glasses-free holographic and light field display hardware and software for enterprise and consumer markets. The company operates two core technology platforms: Hololuminescent Displays (HLD), which embed a fixed 3D holographic volume into the optical stack of standard LCD or OLED panels enabling group-viewable spatial imagery without headsets or eye tracking, and Light Field Displays, which project 45-100 simultaneous perspectives at 60fps within a 53-degree viewing cone for advanced 3D visualization. HLD products are sold in 16" ($2,000), 27" ($4,000), and 86" ($20,000) configurations targeting digital signage, retail, and brand activations, while the consumer-facing musubi holographic photo frame at $149 opens a mass-market segment. Software revenue includes the Bridge SDK (supporting OpenGL, DirectX, Metal, Vulkan), Unity and Unreal Engine plugins, an open-source WebXR library, Looking Glass Studio media player, Model Viewer, the Blocks sharing platform, and Liteforms conversational AI avatar builder.

The company sells through a hybrid go-to-market combining direct e-commerce via its website and Shopify storefront, dedicated enterprise field sales for Fortune 100 customers and government accounts (with US/Japan focus), and digital signage ecosystem partners including BrightSign, Yodeck, Scala, and JCDecaux. Revenue streams comprise hardware unit sales, software licenses (Bridge, plugins), and professional services for custom enterprise deployments. Customer concentration spans brand activations with Accenture, NVIDIA, Pixar, Wall Street Journal, Tribeca, Infiniti, Bulgari, and Intel — primarily appearing as pilot or showcase engagements rather than disclosed high-volume recurring contracts. The company is privately held and venture-backed by Foundry Group, Lux Capital, SOSV, Uncork Capital, and received a strategic corporate venture investment from Accenture in February 2023. Leadership is founder-led under CEO and co-founder Shawn Frayne (MIT, listed on dozens of patents), supported by COO Rob Kodadek and VPs across business development, customer experience, and software product.

Name

Looking Glass Factory

Legal name

Looking Glass Factory

Website

https://lookingglassfactory.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Looking Glass Factory builds glasses-free holographic and light field displays for enterprise signage, retail, government, and consumer use. The Brooklyn-based company sells HLD and Light Field hardware from $149 to $20,000 plus SDK and plugin software for 3D creators and Fortune 100 brands.

Ownership category

akta.pro rank

Product category

3D Holographic Displays

NAICS

Electric Lighting Equipment Manufacturing (3351)

SIC

Household Audio & Video Equipment (3651)

akta.pro primary industry

Display & Illumination Components (MicroLED/OLED Drivers/Backlight Optics) (HDAHALAN)

akta.pro secondary industry

4K/5K/8K & High-Resolution Monitors (HDACADAH)

Keywords

• Holographic displays
• Light field displays
• Glasses-free 3D
• Spatial computing displays
• Holographic visualization

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Holographic Display Hardware Sales: Sale of Hololuminescent Displays (HLD) and Light Field Displays across multiple size configurations. Products include HLD 16", HLD 27", HLD 86", Looking Glass Go, Looking Glass 16", Looking Glass 27", Looking Glass 32", and Looking Glass 65". Pricing ranges from $149 for consumer products to $20,000 for large-format enterprise displays.
2. Software Licenses and Tools: Revenue from software products including Looking Glass Bridge (required connectivity software), Unity plugin, Unreal Engine plugin, Looking Glass Studio, Model Viewer, and Blocks platform for sharing holograms.
3. Enterprise Solutions and Custom Deployments: Custom solutions for enterprise customers including government deployments, large-scale retail installations, and specialized integrations. Includes ArcGIS for Looking Glass government solution and custom plugin development.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Looking Glass Factory designs, develops, and manufactures holographic and light field display hardware — Hololuminescent Displays (HLD) in 16", 27", and 86" sizes plus the consumer musubi photo frame — alongside Light Field Displays for developers (Go, 16", 27", 65"). The company complements its displays with proprietary software including Looking Glass Bridge, Unity/Unreal plugins, Looking Glass Studio, Model Viewer, Liteforms (AI avatar builder), and the Blocks hologram-sharing platform, enabling glasses-free, group-viewable 3D content across consumer, enterprise, and developer use cases.

Product overview

Looking Glass Factory develops holographic and light field display technologies organized into two main product lines: Hololuminescent Displays (HLD) and Light Field Displays. The HLD line includes 16", 27", and 86" professional displays ($2,000-$20,000) plus the consumer musubi photo frame ($149), all using patented technology that embeds holographic volume into standard display panels. The Light Field Display line serves developers with products including Looking Glass Go (portable 6" dev kit), 16" and 27" desktop displays, and legacy Portrait and 65" displays. Software includes Looking Glass Bridge (required connectivity), Unity/Unreal/Blender plugins, WebXR library, Looking Glass Studio (media player), Model Viewer, Liteforms (AI avatar builder), and Blocks (sharing platform). The company is headquartered in Brooklyn, NY with operations in Hong Kong.

Differentiator

Problem solved

Functional benefit

Products and services

• HLD 16" Compact Hololuminescent Display for counters, fixtures, events, and close-range brand moments; 15.6" screen, 1080p FHD resolution, 0.67" thickness, portrait orientation; priced at $2,000.
• HLD 27" Desktop and retail-scale Hololuminescent Display for products, characters, and spatial campaigns; 27" screen, 4K UHD resolution, 0.87" thickness, portrait orientation; priced at $4,000.
• HLD 86" Large-format Hololuminescent Display for environments, installations, and room-scale attention; 86" screen, 4K UHD resolution, approximately 2" thickness; priced at $20,000 with early access.
• musubi Consumer holographic photo and video frame that converts any photo or video into a high-quality hologram with one click; priced at $149 for end-consumers; ships July 2026.
• Looking Glass Go Portable Light Field Display for 3D memories and creations; 6" Wi-Fi connected developer kit targeting creators and consumers.
• Looking Glass 16" Light Field Display Desktop holographic display for 3D creators and developers with 9" of virtual depth; integrates with Unity, Unreal, and spatial tools.
• Looking Glass 27" Light Field Display Largest group-viewable Light Field Display with 16" of virtual depth and 5K resolution; designed for high-impact enterprise, retail, and museum experiences with no wearables required.
• Looking Glass Portrait Legacy personal holographic display for desktop holographic photo and video viewing.
• Looking Glass 65" Light Field Display Legacy 65" holographic light field display — world's largest holographic display at launch.
• Looking Glass Bridge Required desktop application for connecting Looking Glass displays to computers; supports Windows, Mac, and Linux with version 2.6.3 delivering 4x faster API performance.
• Bridge SDK Native SDK providing HTTP API for integrating custom applications with Looking Glass displays; supports OpenGL, DirectX, Metal, and Vulkan for native app development.
• Unity Plugin Plugin for creating interactive holographic applications in Unity with support for built-in render pipeline and Universal Render Pipeline.
• Looking Glass Studio Holographic media player for images and videos supporting quilt and RGBD content; playlist creation, framing adjustment, reel creation; available for Windows and macOS.
• Model Viewer Application for loading and viewing 3D models (glTF, FBX, OBJ, STL, GLB) on Looking Glass displays with instant viewing, rotation, zoom, and interaction.
• WebXR Library Open-source WebXR API library for targeting Looking Glass displays from WebXR-compatible 3D frameworks; supports Three.js, Babylon.js, and PlayCanvas; published on npm as @lookingglass/webxr.
• Liteforms No-code builder for creating conversational AI characters displayed as holograms; uses local AI models (Gemma for language, Kokoro for voice synthesis, Distil-Whisper for speech input) for real-time avatar interaction.
• Looking Glass Blocks Cloud platform for storing and sharing holograms on the internet, accessible across Looking Glass devices.
• ArcGIS for Looking Glass Government solution that visualizes ArcGIS maps, layers, and scenes in real 3D on Looking Glass displays for terrain, infrastructure, and asset visualization.

Quantifiable outcome

• HLD delivers perceptual depth of over one foot from displays just millimeters thick
• +3 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability7 records

Feature10 records

Partnerships

Three partnerships are on record, tiered core and minor.

• NVIDIAcoreStrategic or Co-development PartnerPartnership at SIGGRAPH 2024 for collaboration on holographic display technology. NVIDIA and Looking Glass work together on spatial computing experiences and holographic content visualization.
• OpenCVminorStrategic or Co-development PartnerPartnership at SID Conference 2026 focused on intersection of AI, computer vision, and next-generation display technology. Looking Glass participated in featured talk and panel alongside computer vision, robotics, and immersive computing experts.
• JCDecauxminorStrategic or Co-development PartnerPartnership at Vivatech 2026 (June 17-21, Paris) to demonstrate first public prototype of 2D-to-3D switchable HLD technology. JCDecaux is the world's largest out-of-home digital signage company.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Leia Inc: Leia Inc builds light field displays for mobile (Lume Pad) and licensing its Immersity technology to OEMs — directly comparable to Looking Glass' light field display line and competing for the same glasses-free 3D category.
• Holografika: Holografika develops multi-view light field 3D display systems for professional visualization and medical imaging — a direct peer in holographic display technology targeting research, enterprise, and visualization customers.
• HYPERVSN: HYPERVSN builds 3D holographic fan and SmartV displays widely used in retail and out-of-home advertising — directly competing with Looking Glass HLD for retail brand activation and digital signage deployments.
• Realfiction: Realfiction's DeepFrame is a large-format mixed-reality display for retail, events, and brand activations — directly competing with Looking Glass' large-format HLD displays for experiential marketing deployments.
• Sony Spatial Reality Display: Sony's Spatial Reality Display (ELF-SR1/SR2) is a glasses-free 3D display for creators and enterprise visualization — the most established direct competitor in glasses-free spatial displays targeting similar design, retail, and visualization use cases.

Emerging players

• Light Field Lab: Light Field Lab is developing SolidLight holographic display technology aimed at large-format glasses-free 3D — emerging peer with overlapping holographic display R&D and similar target use cases in signage and immersive experiences.
• Avalon Holographics: Avalon Holographics develops advanced holographic display technology aimed at commercial and defense visualization — an emerging peer with overlapping light field / holographic display research and similar high-end enterprise/government target markets.
• Ceres Holographics: Ceres Holographics produces holographic optical film components for integration into display panels — an emerging peer with technology that could be integrated into automotive and signage displays, adjacent to Looking Glass' HLD optical stack approach.

Broad incumbents

• Apple (Vision Pro): Apple Vision Pro is a broad incumbent in spatial computing hardware pursuing the "next interface" via headsets. While a different form factor, it competes for the same conceptual opportunity (spatial 3D content consumption) that Looking Glass addresses with glasses-free displays.
• Samsung Display: Samsung Display is the world's largest display panel manufacturer with broad investments in OLED, microLED, and next-generation spatial display technologies. As a potential Looking Glass panel supplier, OEM partner, or future competitor, it is a broad incumbent in the same display category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lkgglass
• LinkedInlinkedin.com/company/looking-glass-factory
• Instagraminstagram.com/lookingglassfactory

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds10 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Looking Glass Factory