ActiMedia PR

What ActiMedia PR does

ActiMedia PR is a privately-held, Mumbai-based boutique public relations agency founded in 1998 by Amitabh Saksena that specializes in lifestyle PR for fashion, beauty, hospitality, tourism, sports, entertainment, and jewellery brands operating in India. The firm offers an integrated suite of 11 core services: strategic counselling, media relations, editorial/content services, marketing communications and product publicity, corporate communications, communication workshops, media briefings, media monitoring, personality management, perception audits, and event planning/execution, delivered as custom professional-services engagements on multi-year contracts. Domain specialization is the firm's primary differentiator: leadership has been named Fashion & Lifestyle Agency of the Year four times across industry forums, and Trupti Vasudev (CEO-Director) has been listed among Exchange4media's Top 100 Game Changers in PR for three consecutive years.

The agency monetizes through retainer- and project-based professional services fees with enterprise and non-profit clients; there are no published pricing tiers. Go-to-market is relationship-driven and reputation-driven, leveraging celebrity partnerships, industry awards, university speaking, and an ActiMedia Earth sub-brand that provides pro-bono and discounted communications support to NGOs and sustainability-focused organizations. Customer concentration spans roughly a dozen named marquee logos including P&G, Bacardi, L'Oreal Paris, De Beers Forevermark, Swiss Tourism, Skechers, Bata, Avon, Nando's, Kingfisher, Bira91, Graphic India, and NODWIN Gaming, distributed across at least nine verticals. The team is approximately 30-40 people and the firm operates as a single-country, India-only entity with no subsidiaries, no external institutional investment, and no disclosed M&A or funding activity.

Name

ActiMedia PR

Legal name

Actimedia

Website

https://actimediaindia.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

ActiMedia PR is a privately-held, Mumbai-based boutique lifestyle public relations agency founded in 1998 that delivers strategic communications, media relations, events, and celebrity-driven campaigns for fashion, beauty, hospitality, tourism, sports, and entertainment brands in India.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Consumer & Lifestyle PR (MPAAADAB)

akta.pro secondary industries

Product & Brand PR (Consumer & B2B) (BPAFADAH), Event PR & Communications Support (BPAFADAO), Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

• Lifestyle public relations
• Media relations services
• Influencer marketing
• Corporate communications
• Event management

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Public Relations Services: Core PR services including counselling, media relations, corporate communications, and perception audits billed as professional services engagements
2. Influencer Marketing & Content Creation: Editorial services, influencer partnerships, and content creation for brands
3. Events & Activations: Event planning, brand activations, and experiential marketing campaigns
4. Communication Training: Communication workshops and media training services

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

ActiMedia PR is a Mumbai-based lifestyle public relations and communications agency offering strategic counselling, media relations, editorial services, marketing communications, product publicity, corporate communications, communication workshops, media briefings, media monitoring, perception audits, personality management, and event planning for enterprise clients. The agency primarily serves fashion, beauty, hospitality, sports, tourism, and entertainment brands in India through celebrity partnerships and high-impact brand activations.

Product overview

ActiMedia PR is a lifestyle-focused public relations agency offering a unified suite of 11 core PR and communications services. The core portfolio includes Counselling, Media Relations, Editorial Services, Marketing Communications and Product Publicity, Corporate Communications, Communication Workshops, Media Briefings, Media Monitoring, Personality Management, Perception Audits, and Events. The agency also operates Actimedia Earth as a dedicated sub-brand providing pro bono communication support for environmental and human rights causes. Services span across industries including Fashion & Lifestyle, Beauty, Hotels, Jewellery, Food & Beverages, Media, Sports, Tourism, and E-commerce.

Differentiator

Problem solved

Functional benefit

Brands

• Actimedia Earth: A 360-degree communication support initiative for eco/humanity warriors including environmentally conscious corporates, NGOs and organisations dedicated to sustainability.

Products and services

• Public Relations & Communications Services (integrated suite) An integrated B2B public relations and communications offering for enterprise clients in fashion, lifestyle, beauty, hospitality, sports, tourism, entertainment, jewellery, F&B, and corporate sectors. The unified suite covers strategic counselling, media relations, editorial content, marketing communications, corporate communications, communication workshops, media briefings, media monitoring, personality management, perception audits, and event execution.
• Event Management & Brand Activations

Quantifiable outcome

• 4-time Fashion & Lifestyle Agency of the Year winner
• +1 more outcomes

Named customers14 records

Segments9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Perfect Relations: Mid-sized Indian PR firm serving consumer, lifestyle, healthcare, and technology clients. Comparable as a similarly positioned boutique-to-mid-size Indian agency competing for consumer brand mandates, with overlapping celebrity and influencer campaign capabilities.
• Kaizzen Communications: Indian boutique PR agency offering integrated communications across lifestyle, consumer, corporate, and ESG verticals. Directly comparable as a homegrown mid-sized Indian PR firm competing for similar fashion, beauty, and lifestyle brand mandates.
• Media Mantra: Indian lifestyle and consumer-focused PR and communications agency. Comparable as a similarly sized domestic PR firm operating in overlapping fashion, lifestyle, and hospitality verticals with relationship-driven client acquisition.
• SPAG (now part of FINN Partners): India-focused lifestyle, consumer, and healthcare communications firm (now under FINN Partners). Comparable as a peer in the same lifestyle and consumer PR niche with similar celebrity-driven and brand activation capabilities for Indian and global brands.
• Value 360 Communications: Indian integrated communications agency with strong lifestyle, fashion, and entertainment verticals. Comparable as a similarly sized boutique Indian PR firm focused on celebrity-driven campaigns and consumer brand activations.

Broad incumbents

• Edelman India: India operations of the world's largest PR firm, with strong consumer and lifestyle practice. Comparable as a global incumbent serving the same multinational brand clients in fashion, beauty, and lifestyle sectors, but with significantly greater scale, geographic coverage, and integrated capabilities.
• FleishmanHillard India: Omnicom PR network's India arm serving consumer, lifestyle, healthcare, and corporate clients. Comparable as a global PR network competing for the same brand retainer work in India, with broader service lines and multi-market capabilities.
• Genesis BCW (Burson Cohn & Wolfe India): Global PR network's India operations offering integrated communications across consumer, lifestyle, healthcare, and corporate sectors. Comparable as a major global-network player competing for the same lifestyle and consumer brand accounts in India with broader geographic reach.
• Ogilvy PR India (part of Ogilvy): Indian operations of the global creative and communications network's PR division. Comparable as a major integrated communications player offering adjacent consumer and lifestyle brand communications, with significantly broader scale and creative-adjacent capabilities.
• Adfactors PR: India's largest independent public relations firm with broad sector coverage including lifestyle, corporate, financial, and technology. Comparable as a larger Indian incumbent competing for premium brand mandates, though with much wider sector breadth and scale than ActiMedia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ActiMedia PR