What Value360 Communications does

Value 360 Communications Limited is an Indian integrated communications group headquartered in New Delhi, founded in 2007 and listed on the NSE SME platform in May 2026. The group operates through a multi-brand architecture: Value 360 Communications (the flagship PR and strategic communications agency serving 250+ active clients including MG Motor, Paytm, Angel One, Kia Corporation, and Anheuser-Busch InBev), ClanConnect (a data-driven influencer marketing platform launched in 2020 that has executed 175+ campaigns across 40+ brands), popkorn (a digital creative agency), and Lewis Value360 (a 2017 joint venture with US-based Lewis Global Communications for cross-border PR). Across its portfolio the group claims to have built 1,300+ brands, won 200+ industry awards, and grown 30x over the last decade, serving 20+ industries.

The technology layer centers on ClanConnect's influencer marketing platform, which uses API integrations to leading social media platforms to provide data-driven creator matching, campaign management, and ROI optimization; the platform is offered free to brands, agencies, MSMEs, and startups. The broader firm positions itself as a 'comms-tech' hub spanning traditional PR to new media, though no proprietary AI/ML models, patents, or developer APIs are publicly documented. Most campaign delivery remains people-led via in-house teams across Delhi, Mumbai, Bangalore, and Singapore offices.

The business model is predominantly professional services — quote-based, multi-year enterprise PR and integrated marketing engagements — supplemented by ClanConnect's self-serve platform (free at point of use, with revenue mechanics not publicly disclosed) and digital services from popkorn. The company reported standalone FY25 revenue of Rs 48.64 crore (up 9.43% YoY) and Rs 55.07 crore in total income for the period ended January 2026, with profit after tax of Rs 7.62 crore. Its Rs 41.69 crore May 2026 IPO on NSE Emerge was subscribed 1.19x overall (QIBs 17x), with proceeds earmarked for working capital, technology infrastructure, debt repayment, and additional investment in ClanConnect.

Name

Value360 Communications

Legal name

Value 360 Communications Limited

Website

https://value360india.com

Company type

Public

Founded year

2007

Operating status

Ipo

Headcount range

251–500 employees

Short description

Value 360 Communications is an India-based integrated PR and communications group, founded in 2007 and NSE-SME-listed since May 2026, serving 250+ enterprise clients across 20+ industries through PR, influencer marketing (ClanConnect), digital creative (popkorn), and a US JV (Lewis Value360).

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Public relations services
• Integrated communications
• Influencer marketing platform
• Digital marketing agency
• Brand communications

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. PR and Communications Services: Core revenue from integrated marketing and PR solutions including public relations, strategic communications, and brand strategy services for enterprise clients. Services are offered to brands across multiple industries.
2. Influencer Marketing Platform: ClanConnect platform generates revenue through influencer marketing campaign management. The platform is free for brands and MSMEs to use, suggesting revenue may come from campaign fees or value-added services.
3. Digital Marketing Services: popkorn digital creative agency provides digital marketing services including creative storytelling and marketing effectiveness solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Value 360 Communications is an integrated communications firm delivering strategic public relations, brand building, and media relations services to enterprise clients across India. Through its subsidiaries, it extends into data-driven influencer marketing (ClanConnect), digital creative services (popkorn), and international communications (Lewis Value360 joint venture), operating as a multi-brand comms-tech group serving 1,300+ brands across 20+ industries.

Product overview

Value360 Communications operates as a multi-brand communications group with a platform-plus-specializations architecture. The core offering is Value 360 Communications (PR and strategic communications), complemented by ClanConnect (influencer marketing platform launched in 2020), popkorn (digital creative agency), and Lewis Value360 (international communications joint venture). The group positions itself as a 'comms-tech firm' at the intersection of traditional PR and new media, serving over 1,300 brands across 20+ industries including real estate, automobile, healthcare, and entertainment.

Differentiator

Problem solved

Functional benefit

Brands

• ClanConnect: Influencer marketing platform that connects brands with content creators using data intelligence and insights, accessible via API to leading social media platforms
• popkorn
• Lewis Value360

Products and services

• Value 360 Communications (PR Services) The flagship public relations and integrated communications firm of the Value 360 Group, offering strategic brand building, media relations, and communication solutions to clients including unicorns and major brands.
• ClanConnect Influencer Marketing Platform An influencer marketing platform that connects brands with content creators through data-driven insights, offering campaign management and ROI optimization tools. The platform is accessible via APIs to leading social media platforms and is free for brands, agencies, MSMEs and startups.
• popkorn Digital Creative Agency A digital creative agency within the Value 360 Group providing 360-degree digital marketing services with a creative storytelling and marketing effectiveness approach, embodying a Fast, Forward and Fun ethos.
• Lewis Value360 Joint Venture A strategic joint venture with US-based Lewis Global Communications focused on helping Indian brands expand internationally and supporting global brands entering the Indian market, combining Value 360's local expertise with Lewis's global network.

Quantifiable outcome

• 30x growth over the last 10 years
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Lewis GlobalcoreStrategic or Co-development Partner · 1 January 2017Joint venture partnership with US-based Lewis Global Communications established in 2017 to help Indian brands achieve global aspirations and provide international clients entry into India. The partnership combines Value 360's local expertise with Lewis's global network and client roster.
• Irida Interactive Private Limited (ClanConnect)coreStrategic or Co-development PartnerValue 360 Communications holds 11.50% equity stake in Irida Interactive Private Limited (ClanConnect), an influencer marketing platform. The company plans to increase investment using IPO proceeds. ClanConnect is integrated as part of Value 360 Group's comms-tech ecosystem.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Genesis BCW: India-focused public relations firm operating within the BCW network. Directly comparable to Value360 in serving enterprise and consumer clients with PR, corporate communications, and digital storytelling.
• Adfactors PR: India's largest independent public relations firm, offering integrated communications, financial communications, and crisis advisory. Directly comparable to Value360 as a homegrown Indian PR leader targeting enterprise and unicorn clients across similar verticals.
• Edelman: Global communications firm with a substantial India presence. Comparable to Value360 in enterprise PR, brand strategy, and integrated communications for large multinational and Indian clients.
• Weber Shandwick: Global public relations and communications agency with India operations. Comparable in offering integrated PR, digital, and influencer-style services to enterprise clients across consumer and corporate sectors.
• FleishmanHillard: Global PR and integrated communications network with India offices. Comparable to Value360 in providing strategic communications, public affairs, and brand-building services to enterprise clients.
• Hill+Knowlton: Global public relations firm with India operations serving enterprise and government clients. Comparable to Value360 in delivering strategic communications, crisis, and brand campaigns across similar verticals.
• Burson Cohn & Wolfe: Global communications agency formed by the merger of Burson-Marsteller and Cohn & Wolfe, with India presence. Comparable to Value360 in integrated communications, public affairs, and brand-building for large enterprises.
• Ketchum: Global PR firm (now Ketchum as part of Omnicom) with India operations. Comparable in offering enterprise-grade PR, brand strategy, and integrated communications to multinational and Indian clients.
• MSL Group: Publicis Groupe's global PR and integrated communications network with India presence. Comparable to Value360 in public relations, influencer engagement, and integrated marketing services for enterprise clients.

Broad incumbents

• Ogilvy PR: Global advertising, PR, and communications network with deep India operations. Comparable to Value360 at the integrated communications level, though Ogilvy operates as a broad incumbent across advertising, PR, and digital rather than as a pure-play PR firm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/value_360
• Facebookfacebook.com/value360communications

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Value360 Communications