Micro Credit

What Micro Credit does

Micro Credit EAD (Микро Кредит ЕАД) is a Bulgarian non-bank consumer microfinance company headquartered in Sofia, founded in 2012 and operating with 501-1,000 employees. The company extends small-ticket, unsecured consumer loans ranging from €200 to €3,000 over 3-18 month terms to Bulgarian individual consumers, including employed adults, pensioners, and students, with no collateral or guarantor requirements. First-time borrowers are eligible for a promotional loan of up to €500 at 0% interest if repaid within 30 days; standard loans carry a fixed annual interest rate (GLP) of 40.55% and a total annual cost rate (GPR) of approximately 49%.

The company runs a hybrid distribution model anchored by an extensive 70-branch physical network across Bulgaria and a fully digital lending platform offering 24/7 online application, e-signature, and remote disbursement. Disbursement and repayment are supported through banking integrations with UniCredit Bulbank, DSK Bank, and Postbank, as well as the EasyPay nationwide cash-agent network, enabling both banked and unbanked borrowers to transact. Additional acquisition and service channels include a national phone hotline (0700 14 200), field representatives, and social/community presence on Facebook and Viber.

Micro Credit is privately held, with no parent company, subsidiaries, or disclosed external funding rounds, and operates exclusively within Bulgaria. Its revenue model is a transaction-based take rate on originated microcredit, monetized through interest and fees at an effective APR near 49%; the absence of disclosed portfolio, NPL, or origination volumes limits external financial visibility. Web infrastructure relies on Cloudflare for security and CDN, with no disclosed AI/ML capabilities in credit decisioning or servicing.

Name

Micro Credit

Legal name

Микро Кредит ЕАД

Website

https://microcredit.bg

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Micro Credit EAD is a Bulgarian non-bank consumer microfinance company offering unsecured loans of €200-€3,000 to Bulgarian individuals, distributed through 70 branches plus a 24/7 online platform. Founded in 2012 and headquartered in Sofia, it serves employed adults, pensioners, and students excluded from traditional bank credit.

Ownership category

akta.pro rank

Product category

Consumer Microcredit / Microfinance

NAICS

Consumer Lending (522291), Nondepository Credit Intermediation (5222)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Near-Prime Unsecured Personal Loans (Installment) (FSAKAAAB)

akta.pro secondary industry

Microloans & Working Capital Loans (FSAKAGAA)

Keywords

• Consumer microcredit
• Unsecured personal loans
• Payday loans
• Online lending
• Branch-based lending

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consumer Microcredit Interest: The company generates revenue through interest charged on microcredit loans extended to Bulgarian consumers. Loans range from €200 to €3000 with terms of 3-18 months, charging annual percentage rates (APR) of approximately 49%. First-time borrowers receive promotional terms with 0% interest up to €500 if repaid within 30 days.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Micro Credit provides unsecured consumer microcredit loans ranging from €200 to €3,000 with repayment terms of 3 to 18 months, delivered through a fully digital online application process and a network of 70 physical branch offices across Bulgaria. The company also offers a first-time borrower promotional loan of up to €500 at 0% interest if repaid within 30 days.

Product overview

Micro Credit EAD is a Bulgarian non-bank financial company offering unsecured consumer loans (бързи кредити) with monthly installments. The company operates two primary distribution channels: Online Credit (Кредит онлайн) for fully digital applications and Credit at Office (Кредит в офис) for physical office applications. Both products share the same loan parameters: minimum €200/391.17 BGN, maximum €3,000/5,867.49 BGN, repayment terms of 3 to 18 months, with fixed APR of 49% and annual interest rate of 40.55%. First-time customers can access a promotional payday loan offer up to €500 with 0% interest and fees for 30 days. The company operates approximately 70 offices across Bulgaria and offers multiple repayment channels including bank transfer, EasyPay, and in-office payments.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Credit (Кредит онлайн) Fully digital consumer loan product for Bulgarian individual borrowers, allowing online application, electronic signature, and disbursement via bank transfer, EasyPay, or at a Micro Credit office for amounts €200–€3,000 over 3–18 months at a fixed 40.55% annual interest rate (49% APR).
• Credit at Office (Кредит в офис) Branch-based consumer microcredit applied for at one of Micro Credit's 70 physical offices across Bulgaria, with identical loan parameters to the online product: €200–€3,000, 3–18 month terms, fixed 40.55% interest / 49% APR.
• Payday Loan (Кредит до заплата) First-time customer promotional short-term loan of up to €500 with 0% interest, 0% APR, and €0 fees if repaid within 30 days, designed to introduce new Bulgarian borrowers to Micro Credit.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• EasyPaycoreChannel Partner/ Reseller/ DistributorEasyPay serves as a payment collection and disbursement partner for Micro Credit. Customers can receive loan funds and make repayments through EasyPay's nationwide network of payment points across Bulgaria. The partnership enables cash-based transactions for customers without bank accounts.
• UniCredit Bulbank (Уникредит Булбанк)coreChannel Partner/ Reseller/ DistributorUniCredit Bulbank serves as a banking partner for loan disbursements and repayments. Customers can transfer funds to/from their Micro Credit loan accounts via the bank.
• DSK Bank (Банка ДСК)coreChannel Partner/ Reseller/ DistributorDSK Bank provides banking services for loan disbursements and repayments. The bank offers instant transfers for loan payments.
• Postbank (Пощенска банка)coreChannel Partner/ Reseller/ DistributorPostbank serves as a banking partner for loan fund transfers and repayment processing.
• ZK UNIKA Jivot ADminorOthersInsurance partner mentioned in the data protection policy as one of the third parties with whom personal data may be shared for insurance and related services.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• TBI Bank: TBI Bank is a Bulgarian-licensed digital bank offering consumer loans, retail financing, and credit products to individuals and small businesses. It is one of the closest bank-side competitors in the Bulgarian consumer credit market Micro Credit addresses.
• Credissimo: Credissimo is a Bulgarian online consumer lender offering fast, small-ticket installment loans to individuals. It competes head-on with Micro Credit for the same Bulgarian retail borrower segment using a similar digital origination model.
• CashCredit.bg: CashCredit.bg is a Bulgarian microcredit provider offering quick online loans to individuals. It directly overlaps Micro Credit's product range, target customer (Bulgarian consumers without collateral), and digital distribution strategy.
• Ferratum Bulgaria: Ferratum is a European fintech lender that operates in Bulgaria offering small online consumer loans. It competes directly with Micro Credit's digital microcredit proposition and serves the same underbanked borrower profile.
• Vivus Bulgaria (4finance): Vivus.bg is one of the largest online consumer micro-lenders in Bulgaria, offering small-ticket, short-term unsecured installment loans similar to Micro Credit. Both compete directly for the same near-prime Bulgarian consumer borrower with a digital-first application flow and similar loan-size range.
• Provident Bulgaria (International Personal Finance): Provident operates home-collected and digital consumer credit in Bulgaria, serving near-prime borrowers with small installment loans. Its agent-based plus digital hybrid model mirrors Micro Credit's branch-plus-online approach.

Broad incumbents

• UniCredit Bulbank: UniCredit Bulbank is one of Bulgaria's largest universal banks and a current banking partner of Micro Credit. It competes in consumer credit through personal loans and credit cards, but with broader banking products and stricter underwriting than Micro Credit's near-prime microcredit model.
• DSK Bank: DSK Bank is one of the largest Bulgarian retail banks and a current banking partner of Micro Credit. It offers consumer loans with lower APRs to prime borrowers, making it an adjacent competitor and benchmark for Micro Credit's pricing.

Others

• EasyPay: EasyPay is Bulgaria's largest payment-point network and Micro Credit's core collection and disbursement partner. It is an ecosystem enabler rather than a direct lender, but its nationwide cash payment infrastructure is critical to Micro Credit's ability to serve unbanked borrowers.

Emerging players

• Mogo Finance: Mogo Finance operates vehicle-secured and consumer lending businesses across CEE including Bulgaria. It overlaps with Micro Credit in serving Bulgarian retail borrowers seeking fast credit, though its primary product is vehicle-backed.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/microcredit.bg
• Xx.com/microcreditbg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Micro Credit