Top Banana

Name

Top Banana

Legal name

Top Banana

Website

https://top-b.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Top Banana is a UK-based creative communications agency, founded around 1999 and now part of TBA Group, delivering live, virtual, and hybrid events, film production, campaign activation, venue finding, and internal communications for enterprise clients across retail, telco, FMCG, healthcare, and hospitality.

Ownership category

akta.pro rank

Product category

Creative Communications Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Creative communications agency
• Event management services
• Internal communications strategy
• Brand experience design
• Corporate film production

Headquarters

HQ city

Stourbridge

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Creative Communications: Top Banana generates revenue through project-based professional services including live events, virtual events, hybrid experiences, campaign activation, creative content production, film production, venue finding, reward and recognition programs, strategy and insight consulting, design and creative services, and digital solutions. Projects are typically bespoke and tailored to individual client needs.
2. Bespoke Project Engagements: Revenue is derived from custom project engagements rather than standardized product pricing. Each client engagement is scoped individually through consultation, with deliverables spanning events, films, campaigns, digital platforms, and strategic consulting.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Top Banana is a global creative communications agency that designs and delivers live, virtual, and hybrid events, internal communications campaigns, film production, brand activations, and venue finding services for enterprise clients. The agency pairs full-service creative execution with its trademarked InsideOut™ strategic methodology and proprietary Event Arena digital platform to connect employees to brands.

Product overview

Top Banana is a global creative communications agency offering a portfolio of services including Live & Virtual Events, Campaign & Activation, Creative Content, Venue Finding, Film Production, Reward & Recognition, Strategy & Insight, Design & Creative, and Digital Solutions. The agency's proprietary Event Arena platform enables virtual event hosting with engagement features. Central to their approach is the InsideOut™ methodology, a trademarked framework for understanding organizational culture and creating meaningful brand experiences. XLAB serves as their R&D innovation unit exploring the science of human experience. The agency operates as a service-based company rather than a software product platform.

Differentiator

Problem solved

Functional benefit

Brands

• InsideOut™: A proprietary methodology that puts people at the center of brand communications, involving Shallow Dive, Deep Dive, and Full Exploration approaches.
• Event Arena
• XLAB

Products and services

• Live & Virtual Events Production and delivery of in-person, virtual, and hybrid events including conferences, town halls, and experiential activations for enterprise clients.
• Campaign & Activation Marketing campaigns and brand activation programs designed to engage audiences and drive brand awareness.
• Creative Content Development of engaging visual and written content for internal and external communications.
• Venue Finding Sourcing and securing event venues with consideration for client requirements, sustainability, and delegate needs.
• Film Production Professional video production including brand films, event opener films, TV commercials, and social media content.
• Reward & Recognition Employee incentive programs, reward trips, and recognition schemes to motivate and retain staff.
• Strategy & Insight Internal communication strategy development using the InsideOut™ methodology to understand culture and create meaningful brand experiences.
• Design & Creative Visual design services including branding, infographics, motion graphics, illustration, and creative graphics for communications materials.
• Event Arena Proprietary one-stop-shop digital platform for hosting virtual events and experiences, with features for pre-event communication, registration, live streaming, and delegate engagement.

Quantifiable outcome

• 99% of attendees post-event said they were proud to work for No7
• +7 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• TBA GroupcoreStrategic or Co-development Partner · 1 January 2021Top Banana joined TBA Group as part of their Brands Division, which works across corporate and consumer projects through specialist agencies TBA PLC, Optimum, and LGA. Founder and CEO Richard Bridge became Managing Director of the TBA Group Brands Division. The partnership provides access to group capabilities, shared resources, and strategic alignment across brand experience and live events expertise.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Havas Events: Global events and experiential network within Havas; competes with Top Banana on enterprise event briefs as part of a broader holding-company portfolio.
• Jack Morton Worldwide: Global brand experience agency (part of IPG) producing live, virtual, and hybrid events for major brands; competes with Top Banana on enterprise event briefs but at materially larger scale.
• Wasserman: Global sports, music, and entertainment marketing agency with brand experience and events capability; relevant peer to TBA Group's portfolio and Top Banana's enterprise event work.
• George P. Johnson Experience Marketing: Large global experiential marketing agency producing events, exhibits, and brand experiences for enterprise clients; comparable offering to Top Banana's events and activation work but at broader international scale.

Direct peers

• DRPG: UK-headquartered creative communications agency delivering live events, film, digital, and internal communications for enterprise clients - directly comparable in size, scope, and offering to Top Banana.
• MKG: Creative experiential agency producing brand experiences, live and virtual events, and content for major brands; closely comparable business model and client base to Top Banana.
• Smyle: UK-based creative events and communications agency producing live, virtual, and hybrid experiences for enterprise clients; competes head-to-head with Top Banana in the same niche.
• Amplify: Independent creative and experiential agency producing brand experiences, events, and campaigns for global brands; comparable offering to Top Banana across live, virtual, and content work.

Regional players

• Rapier Group: UK-based creative communications and events agency; comparable in size and offering to Top Banana, primarily serving UK enterprise clients.

Others

• TBA Group: Parent group of Top Banana, operating across Sport, Brands, and Entertainment divisions; relevant as the corporate parent and ecosystem context for Top Banana's positioning and growth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/150728
• Instagraminstagram.com/wearetopbanana
• Xx.com/WeAreTopBanana

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Top Banana