What Dinaco does

Dinaco (legal entity DINACO – digital native company AG) is a Swiss events-services company headquartered in Rotkreuz with a branch office in Zollikofen. Founded in 2019 and operating since 2022 as part of the DNC Group, the company provides end-to-end cashless and cashfree payment infrastructure for temporary events, with a stated footprint of 3,207 installed cash registers and over 10.4 million processed transactions. Its core technology stack is the proprietary payfix Kassensoftware, developed in-house since 2019, combined with hardware from Worldline (fixed and mobile terminals) and Wallee (All-in-One terminals), complemented by Drehkreuze access control, 3D visitor-counting sensors, the Ordermood QR-ordering system, and a first-of-its-kind digital NFC cup-refund system.

Dinaco serves primarily large enterprise event organisers — music festivals (Openair Frauenfeld, Zürich OpenAir, Street Parade Zürich, Basel Tattoo, Heitere Openair, Moon&Stars), sports venues and competitions (FC Basel, YB Bern, EHC Biel, FC Sion, Hallenstadion, Ski-Weltcup Adelboden, Schwingfeste and Turnfeste), Christmas markets, and corporate events — alongside a product-led growth motion targeting foodtrucks, popup stands, and small Vereinsfeste with a 7-day free trial and entry-level All-in-One terminals. Revenue is generated through hardware rental/sale, per-event and per-day software/device fees, monthly payfix subscriptions (CHF 49/month), transaction-based fees via Ordermood, and professional event-services. Distribution is direct via the dinaco.io website plus a Western Switzerland premium partnership with Cash-Solutions Sàrl.

Name

Dinaco

Legal name

DINACO – digital native company AG

Website

https://dinaco.io

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Dinaco provides end-to-end cashless payment, access control, and event infrastructure for Swiss festivals, stadiums, and temporary events via its proprietary payfix software and bundled hardware, serving enterprise organisers and SMB foodtruck vendors.

Ownership category

akta.pro rank

Product category

Event Payment Technology Services

NAICS

Convention and Trade Show Organizers (56192), Food Service Contractors (72231)

SIC

Finance Services (6199)

akta.pro primary industry

Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL)

akta.pro secondary industries

POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO), Kiosks & Self-Service Terminals (TITO, Loyalty, Cashless, Sportsbook Kiosks) (MPAEANAG)

Keywords

• Cashless event payments
• Event POS software
• Turnstile access control
• Visitor counting sensors
• Festival payment solutions

Headquarters

HQ city

Rotkreuz

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Kassensystem Rental and Sales: Rental and sale of cash register systems (Festwirtschaftsset), payment terminals, and turnstiles for events. One-time rental fees for equipment plus software fees.
2. Software Subscriptions: Monthly software licensing fees for payfix Kassensoftware (CHF 49/month after trial period). Pay-per-device and event-day software pricing.
3. Transaction Fees - Ordermood: 1% of revenue through Ordermood QR-ordering system plus 1.7% credit card fees and CHF 0.20 per payment.
4. Event Services: Project management, consulting, setup, on-site support, and post-event analysis services for event organizers.
5. Turnstile Rental: Daily rental of turnstiles (CHF 28-128/day depending on type) plus CHF 80 software fee per event day. Transportation, setup and support available as add-on services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Dinaco provides complete cashless and cashfree Kassensysteme (cash register solutions) for events, festivals, stadiums, and foodtruck operators, combining its proprietary payfix POS software with Worldline and Wallee payment terminals, turnstiles, 3D visitor-counting sensors, QR-code ordering, and a digital NFC-based cup refund system. The offering includes hardware rental, software subscriptions, on-site network and power setup, and project management for event organizers across Switzerland.

Product overview

Dinaco offers an integrated event management and cashless payment ecosystem combining proprietary software with third-party hardware. The core platform consists of Payfix Kassensoftware (developed since 2019), which powers three cash register variants: Feste Kasse, Mobile Kasse, and the All-In-One solution via Wallee. These integrate with Worldline terminals for fixed and mobile setups. Supporting products include Drehkreuze (turnstiles with Handscanner, Gate, and Drehkreuz options supporting barcode/QR/RFID/NFC), Sensoren (3D visitor counting with 99% accuracy), and Ordermood (QR-code ordering). The Becher-Refund system enables fully digital cup deposits via Kleenhub/Cup and More/Wallee. Dinaco also offers pre-configured bundles: Festwirtschaftsset (5 terminals, 2 printers, 5G router) for CHF 950, plus specialized solutions for Festivals, Schwing/Jodler fests, Turnfest, and Foodtruck/Popup operations. Solutions are offered throughout Switzerland with Western Switzerland partner Cash-Solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Payfix Kassensoftware Dinaco's proprietary cash register software developed since 2019, combining cash register and payment terminal functionality with simple user guidance and extensive reporting capabilities. Supports multiple payment methods including Twint, PostFinance, Mastercard, Visa, Maestro, Apple Pay, and Samsung Pay, available as a monthly subscription (CHF 49/month after 7-day free trial) for events, stadiums, and restaurants.
• Drehkreuze (Turnstiles) Access control systems for events including Handscanner (CHF 28/scanner/day, 500-800 persons/hour), Gate (CHF 69/scanner/day, 800-1,500 persons/hour), and full automatic Drehkreuz turnstiles (CHF 128/scanner/day). Supports barcode, QR-code, RFID, and NFC scanning with offline capability and 15-hour battery life. Plus CHF 80 software fee per event day regardless of device count.
• Sensoren (Visitor Counting Sensors) High-precision 3D sensor technology for real-time visitor counting at events with up to 99% accuracy, Power over Ethernet (PoE) operation, edge-computing for local data processing, DSGVO-compliant anonymous data collection, and flexible mounting heights (2.20m to 6.00m). Supports multisensor networks for large area coverage. Integrates with Data Hero analytics.
• Ordermood QR-Code Bestellsystem QR-code based ordering system allowing guests to scan a QR code at their table or seat to browse menu, order, and pay via smartphone. Order goes directly to kitchen/bar with 1% revenue take rate plus 1.7% credit card fees and CHF 0.20 per payment. Deployed for the first time at Oberaargauisches Schwingfest 2025 where 25% of gastronomy revenue was processed through QR-code orders.
• Digitaler Becher-Refund (Digital Cup Refund System) First fully digital cup refund system in Switzerland using NFC-enabled reusable cups from Cup and More, automatic return stations from Kleenhub, and payment processing via Wallee. Cups are uniquely identified and linked to guest payment method in real-time, with automatic deposit refund upon cup return at stations.
• Festwirtschaftsset (Complete Event Rental Package) Complete cash register rental package for events priced at CHF 950 (excl. VAT), including 5x mobile payment terminals (card and TWINT capable), 2x printers, 1x 5G router, basic setup, and festival map. Free shipping and return included. Targeted at Vereinsfeste (club festivals) and community events requiring turnkey cashless infrastructure.
• Foodtruck & Popup-Stand Lösung All-in-One cash register solution for food trucks and popup stands combining payment terminal and cash register in a single 4G-enabled device. Accepts all common payment methods including Twint, PostFinance, Mastercard, Visa, Maestro, Apple Pay, and Samsung Pay. Available with 7-day free trial and All-in-One Terminal A50 (CHF 120/event) or A77 (CHF 148/event) rentals.
• Festival Lösung (Cashless Festival Solution) Cashfree cash register solution for festivals combining the payfix cash register with integrated payment terminals accepting all common payment methods (Twint, PostFinance, Mastercard, Visa, Maestro, Apple Pay, Samsung Pay). Deployed at major Swiss festivals including Zürich OpenAir (550 systems), Street Parade Zürich (650 systems), Openair Frauenfeld, Moon&Stars, Heitere Openair, Basel Tattoo, and Berner Sternenmarkt. Pairs with Global Payment Card prepaid card solution for guests arriving with cash.
• Schwing- & Jodlerfest Lösung Cashfree cash register solution with integrated wireless order printing designed for Swiss Schwing and Jodler festivals. Enables quick table-side ordering and payment combined with kitchen order transmission. Targeted at Schwing- and Jodlerfeste across Switzerland, including the ESAF (Eidgenössisches Schwing- und Älplerfest).
• Turnfest Lösung (Gymnastics Event Solution) Cashfree cash register solution designed for Turnfest gymnastics events, combining payment terminal and cash register in one device. Deployed with over 80 Kassensysteme at Thurgauer Kantonalturnfest 2024 in Arbon-Roggwil.

Quantifiable outcome

• Up to 20% revenue increase for festival clients
• +4 more outcomes

Named customers25 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• WorldlinecoreTechnology or IntegrationPayment terminal provider for fixed and mobile cash register solutions. Worldline terminals are used with Dinaco's payfix Kassensoftware for card payments including Visa, Mastercard, and other payment methods.
• WalleecoreTechnology or IntegrationAll-In-One payment solution partner. Wallee devices combine cash register and payment terminal in one smartphone-like device supporting WLAN or 4G connectivity. Also partner in digital cup refund system.
• Cash-SolutionscoreChannel Partner/ Reseller/ DistributorPremium partner for Western Switzerland (Romsandie). Offers same reliable and tailored payment solutions as Dinaco in German-speaking Switzerland. Direct point of contact for Romandie clients.
• PayfixcoreOEM/ Whitelabel/ Licensing PartnerOwn Kassensoftware brand developed since 2019. Part of DNC Group. Payfix is the only cashfree cash register system specifically developed for temporary events across Europe.
• OrdermoodcoreOEM/ Whitelabel/ Licensing PartnerQR-code ordering system brand. Part of DNC Group. Enables guests to order and pay directly via smartphone scanning QR codes at tables or seats.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• SumUp: SumUp is a European mobile POS provider widely used by small merchants and food trucks for card and contactless payments. It overlaps with Dinaco's Foodtruck & Popup-Stand Lösung at the SMB end of the market.
• Square (Block): Square (now Block) provides general-purpose POS hardware and software with a strong event and food-service footprint. Its portable card readers and software compete with Dinaco's All-in-One Wallee-based solution for food truck and popup customers.
• CTS Eventim: CTS Eventim is Europe's largest ticketing and live entertainment company, with growing POS and on-site technology capabilities for major events and venues. It is a broader incumbent that competes for the same large festival and stadium relationships Dinaco serves in Switzerland.
• Eventbrite: Eventbrite is a large public event ticketing and management platform with built-in payment processing for event organizers. While not a specialist cashless POS vendor, its end-to-end event commerce stack is adjacent to Dinaco's bundled offering through Bookinea and Payfix.

Direct peers

• Festipay: Festipay is a Dutch cashless payment provider specializing in festivals and large-scale live events, offering RFID wristbands, top-up stations and POS tooling. It is the closest European direct peer to Dinaco's cashless Kassensystem value proposition, operating in adjacent DACH/Benelux event markets.
• Aventri: Aventri (which acquired Intellitix) is an event management platform offering registration, on-site solutions including cashless payments and check-in. It overlaps with Dinaco's broader event-services scope beyond pure POS.
• Intellitix: Intellitix provides RFID-based cashless payment and access control solutions for music festivals and live events globally. Its integrated cashless + access control footprint is directly comparable to Dinaco's combined turnstile + cashless Kassensystem offering.
• Idency: Idency is a UK-based provider of cashless and RFID-based event solutions, including access control, cashless payments and visitor analytics. It competes with Dinaco's turnstile, sensor and payment offerings for the same festival and stadium customers.

Others

• Worldline: Worldline is one of Dinaco's core technology partners, supplying payment terminals used with the payfix Kassensoftware. While not a direct competitor, its broader acquiring and POS solutions (including for events) sit adjacent to Dinaco's stack.
• Wallee: Wallee is Dinaco's All-in-One device partner and a co-developer of the digital cup refund system. It is a payment-acceptance and POS infrastructure provider whose offerings compete with parts of Dinaco's all-in-one hardware approach.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dinacothedigitalnativecompany
• LinkedInlinkedin.com/company/dinaco-the-digital-native-company
• Instagraminstagram.com/dinaco_thedigitalnativecompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dinaco