What Payfix does

Payfix is a Dutch-language affiliate review platform operating at payfix.nl, founded in 2017 and headquartered in The Hague, Netherlands. The company evaluates and ranks international online casinos accessible to Dutch players, including those registered in the CRUKS self-exclusion registry, covering approximately eight offshore brands (Dynabet, BoomsBet, Monixbet, Spinstar, PlayBoom, NewLucky, LuckyPays, Supraplay) on dimensions such as licensing jurisdiction, game library size, payment methods, bonus structures, and payout speed. The platform is built on a standard WordPress content management system with affiliate link tracking and a single named contributor, 'Casino Analist' Isak Stuiver, who is presented as having 9+ years of foreign online casino expertise.

Payfix monetizes exclusively through affiliate referral commissions paid by the featured casino operators, with no fees charged to end users. Its go-to-market is entirely organic: SEO-ranked editorial content targets Dutch-language queries such as 'online casino buitenland,' supported by a content marketing cadence of reviews, comparison articles, and educational guides on payment methods (including crypto) and licensing. The end-user customer segment is geographically narrow — adult Dutch players seeking alternatives to Dutch-licensed casinos due to CRUKS exclusion, bonus restrictions, the €350/week deposit cap, and limited payment options.

Note: The input contains an internal data conflict — the firmographics block describes Payfix as 'specialized in factoring for SMEs, freelancers & freelancers,' whereas the entirety of the substantive product, partnership, website, revenue-model, and management evidence describes a casino affiliate review business. The analysis above follows the more detailed, first-party, and internally consistent evidence base (the casino affiliate platform).

Name

Payfix

Legal name

Payfix

Website

https://payfix.nl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Payfix is a Dutch-language affiliate review platform based in The Hague that ranks international online casinos for Dutch players, including CRUKS-registered users, and earns revenue through referral commissions from featured offshore casino operators.

Ownership category

akta.pro rank

Product category

Online Gambling Affiliate Reviews

NAICS

Gambling Industries (7132)

akta.pro primary industry

Payouts & Disbursements (Withdrawals, RTP, Mass Payouts) (MPAEALAG)

Keywords

• Online casino reviews
• Casino affiliate platform
• IGaming affiliate marketing
• Online gambling content
• Casino comparison site

Headquarters

HQ city

The Hague

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate Commissions: Payfix generates revenue through affiliate relationships with international online casinos. When users click through to recommended casinos and create accounts or deposit funds, Payfix receives referral commissions from the casino operators. The site discloses affiliate links may be present in the content.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Payfix (payfix.nl) operates a Dutch-language affiliate review and comparison platform for international online casinos accessible to Dutch players, including those registered in the CRUKS self-exclusion database. The site publishes independent reviews of foreign casino brands — covering licensing, bonuses, payment methods, game libraries, and payout speeds — and monetizes the resulting traffic through referral commissions paid by those casino operators.

Product overview

Payfix operates as an independent review and comparison platform for international online casinos targeting Dutch players. The platform reviews multiple offshore casino brands including Dynabet, BoomsBet, Monixbet, Spinstar, PlayBoom, NewLucky, Lucky Pays, and Supraplay. Each reviewed casino is evaluated based on game selection, licensing, payment methods including crypto options, bonus structures, and payout speeds. The core offering is the review content and comparison rankings that help Dutch players identify reliable foreign casino options.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Casino Buitenland Reviews Platform A Dutch-language review and comparison platform that provides independent ratings and analyses of international online casinos accessible to Dutch players, including those registered with CRUKS. The platform evaluates each casino on licensing jurisdiction, bonus offerings, payment methods (including cryptocurrencies), game library size, and payout speed, and monetizes user sign-ups and deposits through affiliate referral commissions paid by the featured casino operators.

Quantifiable outcome

• Reviews cover 7-8+ international casinos with detailed comparisons
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor.

• DynabetminorOthersInternational online casino reviewed and recommended on Payfix. Opened in 2025 with 8,000+ games from 75+ providers. Offers welcome bonus up to €1,000 (200%), daily 10% cashback, and weekly withdrawal limits of €10,000 (€40,000/month). Licensed via Kahnawake. Accepts Visa, Mastercard, Skrill, Neteller, MiFinity, Jeton, and crypto (BTC, ETH, LTC).
• BoomsBetminorOthersInternational online casino featured on Payfix. Offers welcome bonus up to €1,500 plus 150 free spins, plus weekly bonuses (20-30% deposit bonus, 100 free spins on Mon/Wed/Fri). Features jackpot potentially reaching €455 million. Nearly instant withdrawals. Monthly withdrawal limit €20,000.
• NewLuckyminorOthersCryptocurrency-focused international casino reviewed on Payfix. Accepts 30+ crypto currencies. Welcome package up to €4,000 across four deposits, plus weekly bonuses (30% Friday deposit bonus). Features 7,000+ games including jackpot slots and bonus buy options. Instant withdrawals.
• SpinstarminorOthersInternational casino with extensive bonus package up to €10,000 across nine welcome promotions. Features points program with chance to win a BMW 850i. VIP cashback up to 20%. Over 8,000 games. Licensed via Kahnawake. Withdrawals within 4 business days.
• MonixbetminorOthersInternational casino reviewed on Payfix, opened in 2024. Offers 8,500+ games from 80+ providers including Pragmatic Play, Play'n GO, NetEnt, Evolution Gaming. Welcome package 275% up to €3,000 plus 265 free spins. Curacao-licensed. 11 payment methods accepted. Live chat and email support. Monthly limit €30,000.
• PlayBoomminorOthersInternational casino with 200% welcome bonus up to €600. Accepts Revolut in addition to standard methods. Offers 0.5% cashback on bets (Play Boom Cash) usable for Originals games like Plinko and mine sweeper. Unique bonus buy and crash game offerings.
• LuckyPaysminorOthersSlot-focused international casino with progressive jackpots starting at €5 million (mini, minor, major, mega). Games include Buffalo King, Book of Ra, Legacy of Dead. Crash games available. Minimum bet €0.20 plus €0.10 for jackpot. Withdrawals within 2 business days.
• SupraplayminorOthersInternational casino with welcome package up to €3,750 across four bonuses. Weekly bonuses: up to 100 free spins on Monday, 50% deposit match on Friday. Loyalty program (Supra Points): earn 1 point per €10 wagered, redeem 15,000 points for €30 bonus credit. Max deposit €5,000 per transaction.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• ThePOGG: Casino review site with a strong focus on licensing verification, complaint resolution, and operator trustworthiness — closely analogous to Payfix's emphasis on license (MGA, Curaçao, Kahnawake) and safety verification, monetized through affiliate referrals.
• Bojoko: Online casino review and comparison site with affiliate revenue model, professionally produced listings of licensed operators. Direct analog to Payfix's casino review + click-out model in a different geography.
• Time2Play: Online casino review and ranking site monetized via affiliate commissions, with detailed bonus and game-library breakdowns analogous to Payfix's review content. Same value proposition (independent comparison → click-out to operator) at North American scale.
• CasinoMeister: Established online casino review and player-advocacy site with affiliate links to operators. Long-form reviews covering licensing, payment methods, and payout speeds — structurally similar content and affiliate model to Payfix.
• BonusFinder: Casino bonus comparison and affiliate site operating across US states and several international markets. Same SEO-led bonus-comparison + affiliate-conversion model as Payfix, at greater scale and geographic footprint.
• LCB (Latest Casino Bonuses): Long-running online casino review and player community with affiliate revenue from operator partnerships. Comparable deep casino review content, payment-method coverage, and license-jurisdiction analysis to Payfix's review style.
• Oddschecker: UK-based odds comparison and casino review platform monetized through affiliate commissions. Operates the same content + comparison + affiliate-link funnel as Payfix, just at UK scale and across more verticals.

Broad incumbents

• Catena Media: Public, global iGaming affiliate and lead-generation company operating across casino, sports, and financial services verticals with hundreds of employees and proprietary tech. Comparable as a directly analogous business model (SEO + affiliate commissions) but at vastly greater scale and geographic breadth.
• Gambling.com Group: Public US-listed iGaming affiliate operator with casino and sports verticals in multiple US states and Europe. Closely analogous SEO + affiliate model with strong brand recognition and tens of millions in revenue.
• Better Collective: Public European iGaming affiliate leader (Denmark-headquartered) with a large portfolio of sports betting and casino review sites. Operates the same SEO-driven affiliate model as Payfix but at enterprise scale with a focus on regulated European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/payfix_

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Payfix