Le Studio des Parfums
Le Studio des Parfums is a Paris-based haute parfumerie atelier founded in 2006, offering in-person and online perfume creation workshops, at-home formulation kits, and the proprietary LYLO AI perfumery assistant to individual luxury consumers, couples, corporate clients, and luxury hospitality partners.
- Company typePrivate
- Founded2006
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Le Studio des Parfums does
Le Studio des Parfums is a Paris-based haute parfumerie atelier founded in 2006 (operational since 2007 per source) by Patrice Dana and Sophie Soussan, operating a single boutique-atelier in the Le Marais district at 21 Rue des Écouffes. The company runs in-person perfume creation workshops in which customers compose personalized fragrances from a perfume organ of 100+ notes drawn from an internal laboratory library of over 1,200 raw materials sourced from Grasse. Each custom formula is archived in a proprietary system that enables long-term reproduction by creation number, creating a recurring reorder revenue stream.
The product surface spans in-person workshops (entry-level €95 to premium masterclass €340), online workshops, at-home formulation kits (€160–€175), an e-commerce catalogue of candles, travel vaporizers and champagne add-ons, and gift vouchers from €95–€275. In 2025 the company launched LYLO, internally developed proprietary AI assistant — described as the first public AI dedicated to perfumery — featuring a voice interface, multilingual support across 10+ languages, and consumer and professional tiers, validated by 15,000+ testers at industry events. The first branded retail fragrance collection, Boarding Pass, is scheduled for June 2026.
The business operates a hybrid D2C, B2B/event, and product model from a 11–50 employee base with no disclosed external funding. Revenue is generated from workshop bookings, gift voucher sales, international kit shipping, B2B team-building and hotel/concierge partnerships, and seasonal experiential collections (Parfum d'Amour, Boarding Pass). Customer segments span individual luxury consumers, couples and gift buyers, corporate clients for team building, professional perfumers seeking white-label brand creation, and luxury hospitality partners.
Le Studio des Parfums firmographics
Firmographics- Name
- Le Studio des Parfums
- Legal name
- Le Studio des Parfums
- Website
- https://studiodesparfums-paris.fr
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Le Studio des Parfums is a Paris-based haute parfumerie atelier founded in 2006, offering in-person and online perfume creation workshops, at-home formulation kits, and the proprietary LYLO AI perfumery assistant to individual luxury consumers, couples, corporate clients, and luxury hospitality partners.
- Ownership category
- akta.pro rank
Le Studio des Parfums industry classification
Industry- Product category
- Bespoke Perfumery Workshops
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)
- akta.pro secondary industries
- Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE), Fragrance Gift Sets & Discovery Kits (CRABADAI), Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD)
Keywords
Where Le Studio des Parfums is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Le Studio des Parfums business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- In-Person Perfume Workshops: On-site atelier experiences where customers create personalized fragrances guided by master perfumers. Formats include solo, duo, family, and group workshops ranging from 1 to 4 hours. Formula is kept on file for future reorders.
- Gift Cards and Vouchers: Prepaid gift vouchers for workshop experiences, valid for one year. Key driver of customer acquisition and gifting occasions. Multiple price points from €95 to €275.
- At-Home Formulation Kits: Physical products shipped internationally containing raw materials, bottles, instructions, and optional online perfumer accompaniment. Examples include La Rose set (€160) and Le Classique box (€175).
- Scented Candles and Accessories: Product line including scented candles (€35), travel vaporizers (€10), champagne options, and personalization accessories. Ongoing product revenue.
- Corporate and B2B Services: Team building workshops, seminars, hotel/concierge partnerships, and white-label services for creating custom perfume brands. Professional formulation tools and consultations.
- Fragrance Reorders: Customers can reorder their previously created signature fragrances. Formula archival enables consistent reproduction of personalized scents.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Odyssée Parfumée Workshop - Entry level |
| Unit Pricing | Pay-as-you-go | Escapade Olfactive Workshop - 30ml |
| Unit Pricing | Pay-as-you-go | Escapade Olfactive Workshop - 50ml |
| Unit Pricing | Pay-as-you-go | Duo Passion Workshop - 2x50ml |
| Unit Pricing | Pay-as-you-go | Online Perfume Workshop |
| Unit Pricing | Pay-as-you-go | La Rose Formulation Set |
| Unit Pricing | Pay-as-you-go | Le Classique Creation Box |
| Unit Pricing | Pay-as-you-go | Nez à Nez Prestige Masterclass |
| Unit Pricing | Pay-as-you-go | Perfume of Love Experiences |
| Unit Pricing | Pay-as-you-go | Scented Candles |
| Unit Pricing | Pay-as-you-go | Travel Vaporizer |
| Unit Pricing | Pay-as-you-go | Champagne Add-ons |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Le Studio des Parfums product offering
Product offeringCore offering
Le Studio des Parfums sells guided perfume creation experiences — in-studio ateliers, online workshops, and private masterclasses — in which customers compose personalized 30ml–50ml fragrances from over 100 notes under the supervision of professional perfumers. The studio complements these workshops with at-home formulation kits (La Rose, Le Classique), gift vouchers, scented candles, travel atomizers, the LYLO AI olfactory assistant, and a proprietary Boarding Pass signature collection, all backed by an in-house laboratory and a permanent formula archival system that allows any custom fragrance to be reproduced on demand.
Product overview
Le Studio des Parfums is a Paris-based haute parfumerie atelier offering bespoke perfume creation experiences. The core offering comprises in-person perfume workshops at their Le Marais studio (Atelier de Parfum), online workshops (Atelier en Ligne), and private masterclasses (Nez à Nez). Supporting products include home creation kits (Le Classique and La Rose formulation boxes), gift vouchers in various formats (Découverte Parfumée 50ml, Escapade Olfactive 30ml, Duo Passion 2x50ml), and accessory products (Travel Vaporizer, scented candles). The company has expanded into proprietary fragrance collections (Boarding Pass Collection, Parfum d'Amour) and AI-powered services (LYLO AI Assistant). All custom fragrances are archived for future reproduction through the reorder service.
Differentiator
Problem solved
Functional benefit
Products and services
- Atelier de Parfum (In-Person Perfume Creation Workshop) Guided in-studio perfume creation experience at the Le Marais Paris atelier, where customers compose a personalized fragrance (30ml or 50ml) from over 100 notes selected on a perfume organ under master-perfumer supervision, then depart with their custom bottle; formula is archived for future reproduction.
- Atelier en Ligne (Online Perfume Creation Workshop)
Quantifiable outcome
- 10,000+ fragrances created for customers
- +3 more outcomes
Companies that use Le Studio des Parfums
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Le Studio des Parfums technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature3 records
Le Studio des Parfums partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Amazon AWScoreAnnounced at Cannes Lions 2025, Le Studio des Parfums collaborated with Amazon AWS around the NOVA-Sonic platform. The demonstration was directly inspired by the LYLO AI program developed internally. The partnership brings cloud AI capabilities to enhance the LYLO olfactory assistant technology.
- Hotels and Concierge ServicesminorPartnership with luxury hotels and concierge services to offer bespoke perfume creation experiences to hotel guests as part of premium services.
- Event AgenciesminorCollaboration with event planning agencies to provide unique team building and celebration experiences including bachelorette parties and corporate events.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Le Studio des Parfums competitors and assessment
Company assessmentBroad incumbents
- Givaudan: World's largest fragrance and flavors manufacturer with deep custom formulation capabilities and proprietary perfumery AI/digital tools (e.g., Carto). Comparable as a large-scale fragrance creation player and potential competitive threat on AI perfumery.
- DSM-Firmenich: Global fragrance and taste house with major perfumery R&D and AI-driven creation tools. Comparable as an incumbent fragrance manufacturer with substantially greater R&D and capital resources than Le Studio.
- Symrise: Global fragrance and flavor manufacturer with significant fine fragrance presence and proprietary digital tools for perfumery creation. Comparable as a large-scale competitor with deeper resources for AI perfumery development.
- Diptyque: Luxury home fragrance and candle brand with overlapping product categories (scented candles, home ambiance) and similar premium Parisian positioning. Comparable on the candle/home fragrance product line and luxury gifting occasions.
- International Flavors & Fragrances (IFF): Major global fragrance manufacturer with broad custom formulation portfolio across fine fragrance, home care, and personal care. Comparable on the B2B fragrance creation side and as a potential entrant in AI-driven perfumery.
- Cire Trudon: Heritage luxury candle and home fragrance brand comparable to Le Studio's candle line in price point (€35+), premium positioning, and target luxury gift-buyer segment.
- Maison Francis Kurkdjian: Luxury niche perfumery house offering bespoke fragrance creation services at premium price points alongside ready-made collections. Comparable on the bespoke perfumery positioning and luxury brand-building, though at a much higher price tier.
Direct peers
- Atelier des Sens: Paris-based atelier offering in-person perfume creation workshops with similar format, target customers (individuals, couples, corporate), and price points. Most direct operational comparable for Le Studio's core workshop business.
Emerging players
- Commodity Fragrance: Customizable fragrance brand offering personalized scent layering and discovery sets. Comparable on the customization/personalization angle and direct-to-consumer e-commerce motion targeting similar gift and self-purchase occasions.
- Scentbird: AI-driven fragrance discovery and subscription platform using recommendation technology to personalize scent selection. Comparable on the AI-powered fragrance personalization thesis, though delivered through a subscription model rather than bespoke creation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Le Studio des Parfums social profiles
Digital presenceLe Studio des Parfums financial estimates
Financial estimateRevenue estimate
Valuation estimate
Le Studio des Parfums leadership team
Management profileNumber of profiles
Profiles2 records
Le Studio des Parfums funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Le Studio des Parfums M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Le Studio des Parfums
What does Le Studio des Parfums do?
Le Studio des Parfums sells guided perfume creation experiences — in-studio ateliers, online workshops, and private masterclasses — in which customers compose personalized 30ml–50ml fragrances from over 100 notes under the supervision of professional perfumers. The studio complements these workshops with at-home formulation kits (La Rose, Le Classique), gift vouchers, scented candles, travel atomizers, the LYLO AI olfactory assistant, and a proprietary Boarding Pass signature collection, all backed by an in-house laboratory and a permanent formula archival system that allows any custom fragrance to be reproduced on demand.
Is Le Studio des Parfums a public or private company?
Le Studio des Parfums is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Le Studio des Parfums founded?
Le Studio des Parfums was founded in 2006. It employs 11 to 50 people.
Where is Le Studio des Parfums based?
Le Studio des Parfums is headquartered in Paris, France, in the Europe region.
How does Le Studio des Parfums make money?
Six revenue lines are on record. In-Person Perfume Workshops are the primary driver. The others are gift Cards and Vouchers, at-Home Formulation Kits, scented Candles and Accessories, corporate and B2B Services and fragrance Reorders.
Who are Le Studio des Parfums's main competitors?
Broad incumbents on record are Givaudan, DSM-Firmenich, Symrise, Diptyque, International Flavors & Fragrances (IFF), Cire Trudon and Maison Francis Kurkdjian. Atelier des Sens is listed as a direct peer. Emerging players are Commodity Fragrance and Scentbird.
Does Le Studio des Parfums have an API?
No public API is recorded for Le Studio des Parfums.
What industry is Le Studio des Parfums in?
Le Studio des Parfums's product category is Bespoke Perfumery Workshops. Its primary akta.pro industry code is CRABADAA, Fine Fragrance (Women’s/Men’s/Unisex), with a secondary code of CRABADAE, Home Fragrance (Candles, Diffusers, Room Sprays). Its NAICS code is 456120 and its SIC code is 2844.