Maryvale

What Maryvale does

Maryvale is a Windsor, Ontario-based non-profit children's mental health treatment centre, founded in 1929 by the Sisters of the Good Shepherd as the first residential service for girls in Ontario. It provides multi-disciplinary clinical assessment, therapy, and crisis intervention services primarily for youth aged 13-17 and their families, with the Acute Care Hospital Program extending coverage to children up to 17 years of age. The organization delivers care through an integrated treatment approach spanning psychologists, child psychiatrists, social workers, special education teachers, nurse practitioners, neuropsychologists, speech and language therapists, and a family physician, using evidence-based modalities including CBT, DBT, Motivational Interviewing, Brief Narrative Therapy, and Solution Focused Therapy.

The core service portfolio includes a Day Treatment School Program delivered in partnership with the Greater Essex County District School Board, an Acute Care Mental Health Hospital Program jointly operated with Windsor Regional Hospital (the Rotary Home), outpatient counselling at five locations, a Parent Coach & Resource Facilitator service, the Triple P Positive Parenting Program, After School and Respite Services, and phone-based access via a Youth Call-In Line and the provincial One Stop Talk service. Technology and integration are anchored in cross-institutional coordination rather than proprietary software: clinical workflows are deeply embedded with the school board, hospital, Children's Aid Society, and the WEConnectKids regional entry-point network.

Maryvale's revenue model is primarily managed-services/government-funded, with the Ontario Ministry of Children, Community and Social Services and the Ministry of Health serving as the dominant funding sources (the hospital program flows through Windsor Regional Hospital). Services are delivered free of charge to clients. A secondary revenue stream consists of community donations, corporate sponsorships, foundation grants, and event-based fundraising (e.g., the Spring Fashion Show, Shore 2 Shore cycling event). The organization is governed by an independent board of directors and operates without equity ownership, serving the Windsor-Essex and Chatham-Kent regions of southwestern Ontario.

Name

Maryvale

Legal name

Maryvale

Website

https://maryvale.ca

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

51–100 employees

Short description

Maryvale is a Windsor, Ontario-based non-profit children's mental health treatment centre, founded in 1929, delivering multi-disciplinary therapy, crisis intervention, and family support services for youth ages 13-17 across southwestern Ontario.

Ownership category

akta.pro rank

Product category

Children's Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Physicians, Mental Health Specialists (621112), Child and Youth Services (62411), Other Individual and Family Services (624190)

SIC

Services-Health Services (8000), Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)

akta.pro secondary industries

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA), School-Based Mental Health Therapy (Licensed Clinicians) (EDAKAMAD)

Keywords

• Children's mental health services
• Youth counseling therapy
• Mental health crisis intervention
• Parent coaching support
• Day treatment program

Headquarters

HQ city

Windsor

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Government Funding: Primarily funded by the Ministry of Children, Community and Social Services and Ministry of Health. Hospital program also funded by Ministry of Health flowed through Windsor Regional Hospital.
2. Donations and Fundraising: Fundraising efforts and community donations support operations. Various benefactors contribute including corporations, foundations, and individuals.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Maryvale is a children's mental health treatment centre providing multi-disciplinary clinical services including outpatient counselling, day treatment integrated with schooling, acute care crisis stabilization, parent coaching, and positive parenting programs for youth ages 13-17 and their families in the Windsor/Essex and Chatham/Kent regions. Services are delivered by psychologists, child psychiatrists, social workers, child and youth workers, special education teachers, nurse practitioners, and allied health professionals using evidence-based therapeutic modalities such as CBT, DBT, Motivational Interviewing, and Solution Focused Therapy.

Product overview

Maryvale is a Children\'s Mental Health treatment centre offering multiple interconnected programs for youth aged 13-17 and their families. The core service portfolio includes: Day Treatment School Program (integrating mental health support with academic learning), Acute Care Mental Health Hospital Program (crisis assessment and stabilization via the Rotary Home), Outpatient Counselling (individual, group, and family therapy using evidence-based modalities), Parent Coach & Resource Facilitator (connecting families with community resources), Triple P Positive Parenting Program (parenting intervention), Youth Call-In Line (phone-based support), After School & Respite Services (social skill development), and One Stop Talk (immediate therapist access via phone/online). Services are delivered at the main Windsor campus and satellite locations in Leamington, Essex, Belle River, and LaSalle.

Differentiator

Problem solved

Functional benefit

Products and services

• Day Treatment School Program Combined school and care program for adolescents aged 13-17 experiencing significant or persistent difficulties at school and family/community conflicts, delivered in partnership with the Essex County District School Board. Integrates mental health support with academic learning through a multidisciplinary team.
• Acute Care Mental Health Hospital Program (Rotary Home)

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Abraham OrthodonticscoreGTM or Marketing Partner · 1 January 2022Partnership established in 2022 to expand access to youth mental health services in Leamington. Abraham Orthodontics provides generous sponsorship enabling a satellite office location within the Nature Fresh Recreation Centre, bringing professional mental health services closer to home for families in Essex County.
• Windsor Regional HospitalcoreStrategic or Co-development PartnerJoint delivery of Acute Care Mental Health Hospital Program (Rotary Home). Youth admitted are Windsor Regional Hospital patients. Program provides multidisciplinary assessment and crisis stabilization for youth under 16 presenting to local hospital emergency rooms.
• Greater Essex County District School BoardcoreStrategic or Co-development PartnerPartnership for Day Treatment School Program delivery. Combines schooling and mental health care for adolescents aged 13-17, integrating mental health services with individualized learning pathways.
• Stigma EnigmaminorGTM or Marketing PartnerCommunity organization that has partnered with Maryvale for over 10 years hosting events like Spring Fashion Show to raise awareness and funds for youth mental health services.
• WEConnectKidscoreChannel Partner/ Reseller/ DistributorPartnership with five core service providers for child and youth mental health and addiction services in Windsor/Essex. Serves as single entry point connecting families to appropriate care across providers.
• Hôtel-Dieu Grace Healthcare Regional Children's CentrecoreStrategic or Co-development PartnerKey community partner providing specialized pediatric healthcare services. Located at 3901 Connaught Street, Windsor. Collaborates on children's mental health services.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Canadian Mental Health Association (CMHA) - Windsor-Essex Branch: CMHA is a national non-profit providing community-based mental health services across Ontario. The Windsor-Essex branch directly competes with Maryvale for outpatient counselling, family support, and government funding contracts in the same geographic market.
• Peel Children's Centre: Ontario-based non-profit children's mental health centre offering outpatient counselling, day treatment, and crisis services for children and youth. Mirrors Maryvale's service portfolio at comparable scale under similar Ministry funding models.
• Windsor Regional Hospital - Mental Health Program: Co-delivers Maryvale's Acute Care Mental Health Hospital Program and operates its own child and adolescent mental health services. Same regional market, shared clinical staff, and overlapping crisis response mandate.
• Kids Help Phone: Canada's national 24/7 e-mental health service for youth, offering phone, text, and live chat counselling. Overlaps directly with Maryvale's Youth Call-In Line and One Stop Talk services in serving Ontario youth for free, confidential mental health support.
• Hôtel-Dieu Grace Healthcare Regional Children's Centre: Windsor-based pediatric healthcare provider that partners with Maryvale but also offers overlapping children's mental health and developmental services. Operates from the same region and shares referral pathways.
• WEConnectKids: Single-entry-point network of five core child and youth mental health providers in Windsor/Essex, including Maryvale. Operates as both a partner and a co-competitor for client referrals in the same regional market.

Broad incumbents

• Centre for Addiction and Mental Health (CAMH): Canada's largest mental health teaching hospital and research centre, providing child and adolescent outpatient and inpatient services. Operates at broader scale and academic depth, serving as a referral destination for complex cases beyond Maryvale's scope.
• Homewood Health: National mental health and addiction provider offering residential, outpatient, and EAP services including youth programs. Larger, multi-province operator with comparable treatment modalities and broader payer relationships.
• Children's Mental Health Ontario (CMHO): Provincial association representing 85+ member child and youth mental health centres across Ontario, including Maryvale. Sets standards, advocates for funding, and competes for the same provincial grant pools.

Emerging players

• One Stop Talk (Provincial Network): Free provincial virtual therapy service for Ontario youth under 18, in which Maryvale participates as a partner provider. Functions as both a referral source and a competitive virtual channel that could divert low-acuity clients from Maryvale's outpatient clinic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/maryvale-adolescent-and-family-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maryvale