Hojyokin-portal

What Hojyokin-portal does

Hojyokin-portal (補助金ポータル), operated by 株式会社補助金ポータル, is a Japanese web-based information platform that aggregates government subsidy, grant, and funding program listings from national and local government sources across all 47 Japanese prefectures. Founded in 2018 and headquartered in Shibuya, Tokyo, the platform serves Japanese small and medium enterprises (中小企業), individual business owners (個人事業主), and licensed professionals (士業) seeking to identify, apply for, and obtain government subsidies for equipment investment, digital transformation, energy efficiency, and operational improvements. The core technology is a curated database of 57,338 subsidy listings with filtering by prefecture, municipality, purpose, and category, complemented by 1,634+ educational column articles and a free membership/newsletter service for deadline alerts.

The company's product surface consists of: (1) a searchable subsidy database, (2) a free professional matching service that connects users with administrative scriveners, social insurance labor attorneys, 中小企業診断士, tax accountants, lawyers, and patent attorneys across 47 prefectures, (3) a content/columns section, and (4) a premium subscription advisory product called 補助金コモン (Hojyokin Comon) that provides ongoing strategic application support. The platform also operates a related sub-brand 士業ポータル targeting licensed professionals for client referrals.

The business model combines freemium onboarding (free membership, free expert introduction) with two revenue streams: subscription fees from the 補助金コモン advisory service (monthly billing, pricing not publicly disclosed) and potential referral or introduction fees from matched professionals. Marketing is content-driven via SEO articles, newsletters, webinars, and limited social media presence. The company is privately held, bootstrapped with no disclosed external funding, and led by Representative Director Fukui Shoji (福井彰次). It maintains strategic partnerships for co-hosted webinars with manufacturers such as JUKI Corporation and TD Holdings, indicating a vertical focus on manufacturing and DX-related subsidies.

Name

Hojyokin-portal

Legal name

株式会社補助金ポータル

Website

https://hojyokin-portal.jp

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Hojyokin-portal is a Japanese online portal aggregating 57,338+ government subsidy and grant listings across all 47 prefectures, serving Japanese SMEs, individual business owners, and licensed professionals with searchable database access, free expert matching, and a paid subscription advisory service.

Ownership category

akta.pro rank

Product category

Government Subsidy Information Platform

NAICS

Web Search Portals and All Other Information Services (519290), Web Search Portals, Libraries, Archives, and Other Information Services (519)

SIC

Services-Management Services (8741), Services-Social Services (8300)

akta.pro industry

PRIMARYBPAMAAAI

News & Content Aggregation Portals

Business & Public Services/Web, Mobile & Digital Platforms/Search, Discovery & Web Portals

SECONDARYBPAIABAI

State/Provincial Human Services & Benefits Administration (Welfare, Disability, Child & Family)

Business & Public Services/Public Sector & Government Administration/State/Provincial & Regional Government Administration

Keywords

• Government subsidy database
• Grant search platform
• Professional matching services
• Subsidy application advisory
• SME funding portal

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. 補助金コモン subscription service: Subscription-based advisory service providing strategic support for subsidy and grant applications, offered as a subscription service by the company
2. Expert consultation referral fees: Free expert introduction and consultation matching service, potentially generating referral or introduction fees from matched professionals

Pricing tiers

Distribution channels2 records

Marketing channels4 records

Core offering

Hojyokin-portal operates an online subsidy information aggregation portal that aggregates 57,338 government subsidies, grants, and funding programs from Japanese national and local government sources. The platform provides a searchable and filterable database, matches users with certified professionals (administrative scriveners, tax accountants, lawyers, 中小企業診断士, etc.) across all 47 prefectures for application support, and offers a paid subscription advisory service (補助金コモン) for strategic ongoing application consulting.

Product overview

補助金ポータル (Hojyokin-portal) is a subsidy information aggregation platform that connects businesses with government subsidies, grants, and funding programs. The platform offers a searchable database of subsidies, a professional matching service to connect users with subsidy experts, a column/blog section with latest subsidy news and guides, and a free newsletter/membership service. The platform does not operate as a traditional SaaS product with separate modules — it is a unified portal website providing information, search, and matchmaking services for subsidy-related support.

Differentiator

Problem solved

Functional benefit

Brands

• 補助金コモン: Subscription-based consulting service supporting strategic subsidy and grant applications for businesses

Products and services

• Hojyokin-portal (補助金ポータル)

Quantifiable outcome

• 57,338 government subsidies and grants listed
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• TD Holdings (FRICS Fab)minorStrategic or Co-development Partner · 18 June 2026Joint webinar for Chugoku-Shikoku region manufacturing companies on DX solutions and subsidy opportunities. TD Holdings provides digital twin and AI production platform expertise while 補助金ポータル covers subsidy information. Event held July 2, 2026.
• JUKI株式会社minorStrategic or Co-development Partner · 27 May 2026Joint free online seminar on省力化補助金 (labor-saving subsidies) for manufacturing equipment investment. JUKI provides expertise on automation equipment (automated warehouses, mounters, component insertion machines) while 補助金ポータル provides subsidy application guidance. Event held July 14, 2026.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• freee: Cloud accounting SaaS for Japanese SMEs and freelancers; competes for SME attention and wallet share, and could add subsidy matching as a feature within its existing app, commoditizing a standalone portal.
• BizRip (ビズリーチ SME segment): Major Japanese HR-tech platform extending into SME business-support services; relevant as a potential acquirer or adjacency that could add subsidy navigation to its professional services suite.
• Money Forward SME Solutions: Public cloud-accounting and SME-finance platform with adjacent SMB workflow tools; relevant because it could expand into subsidy/grant workflow integration and bundled advisory services for the same SME customer base.

Direct peers

• J-Net21 (中小企業基盤整備機構): SME business support portal operated by Japan's Organization for Small & Medium Enterprises and Regional Innovation, offering subsidy search, consulting, and case examples for Japanese SMBs.
• jGrants (デジタル庁 補助金電子申請システム): Official government grant application system providing searchable subsidy listings and online submission for SMEs—competes head-on with Hojyokin-portal on subsidy discovery, with the structural advantage of being free.
• Mirapo (ミラサポ / 中小企業庁): METI-backed SME support portal offering subsidy search, expert matching, and case studies—operates as the government-sanctioned counterpart to Hojyokin-portal in the same Japanese subsidy-discovery niche.

Emerging players

• START-IN: Japanese platform supporting startups and SMEs with funding and subsidy matching; partial overlap in customer acquisition through similar SEO and content strategies.
• BizHint (ビズヒント): Japanese media platform targeting SMEs and startups with curated business information including grants, subsidies, and funding opportunities—an emerging content-led competitor with overlapping SEO-driven traffic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hojyokin_portal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hojyokin-portal