Eisner
Eisner GmbH is a privately held German insurance brokerage headquartered in Gelsenkirchen, advising individuals and SMEs across insurance, financing, real estate, pensions, and investments on a commission basis through 50+ insurer and 200+ financial institution partners in the Ruhr region.
- Company typePrivate
- Founded2005
- HeadquartersGelsenkirchen, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Eisner does
Eisner GmbH is a privately held German insurance brokerage (Versicherungsmakler) headquartered in Gelsenkirchen, with a second office in Recklinghausen. The firm advises private clients and small-to-medium enterprises across North Rhine-Westphalia, with a regional focus on the Ruhr area. Advisory activity dates back to 1983, and the company has been operating in its current legal form since 2005 under managing directors Jürgen Lendzian and Klaus Eisner.
The firm's service portfolio spans insurance brokerage (personal lines such as life, health, liability, building, vehicle, accident, and travel; as well as business and corporate coverage), financing advisory, real estate brokerage, occupational pensions, and investment advisory. The offering is delivered through personal one-to-one counsel and supplemented by online tariff calculators that allow prospective clients to compare carrier rates. Underlying technical capabilities are minimal: there is no proprietary platform, ML system, or core technology stack disclosed beyond standard brokerage tooling and partner-provided product interfaces.
Eisner generates revenue on a commission basis via affiliate referral relationships with more than 50 insurance companies and over 200 financial institutions. The model relies on carrier payouts rather than fee-for-service advisory income. With 1–10 employees and two physical offices, the company operates as a small, relationship-driven regional broker rather than a scaled insurance technology or intermediary platform.
Eisner firmographics
Firmographics- Name
- Eisner
- Legal name
- Eisner GmbH
- Website
- https://eisner-gmbh.de
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Eisner GmbH is a privately held German insurance brokerage headquartered in Gelsenkirchen, advising individuals and SMEs across insurance, financing, real estate, pensions, and investments on a commission basis through 50+ insurer and 200+ financial institution partners in the Ruhr region.
- Ownership category
- akta.pro rank
Eisner industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA)
Keywords
Where Eisner is headquartered
LocationHeadquarters
- HQ city
- Gelsenkirchen
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Eisner business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Insurance Brokerage Commission: Eisner GmbH receives commission payments from insurance product providers for successful policy placements and advice. The compensation is included in the insurance premiums. The company does not receive additional fees beyond the provider commissions.
- Financial Products Advisory: The company provides advice and brokerage services for Baufinanzierung (construction financing) products, earning commissions from banks, insurance companies, and building societies for successful loan arrangements.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Eisner product offering
Product offeringCore offering
Eisner GmbH operates as an independent insurance brokerage (Versicherungsmakler) and financial advisory firm placing clients with more than 50 insurance companies and over 200 financial institutions. It brokers insurance, financing (including Baufinanzierung), real estate transactions, pension/provident products (Vorsorge), and investment vehicles (Geldanlage) for individual consumers and small businesses, principally in the Ruhr region of North Rhine-Westphalia, Germany.
Differentiator
Problem solved
Functional benefit
Products and services
- Versicherungen (Insurance brokerage) Independent brokerage of insurance products (e.g., liability, household, life) placed with more than 50 partner insurance companies for individual consumers and small businesses in Germany.
- Finanzierungen / Baufinanzierung (Financing) Advisory and brokerage for financing products including construction/mortgage loans (Baufinanzierung), leveraging more than 200 partner financial institutions for consumer and small-business clients.
- Immobilien (Real Estate services) Real estate advisory and brokerage services for individual consumers and small businesses in the Ruhr region.
- Vorsorge (Pension / Provident planning) Pension and provident planning advisory (private and occupational Vorsorge) for individual consumers, families, and small-business clients.
- Geldanlage (Investment advisory) Investment advisory (Geldanlage) for individual consumers and small businesses, drawing on partner financial institutions to propose suitable investment vehicles.
Companies that use Eisner
Customer profileSegments2 records
Ideal customer profiles2 records
Eisner technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Eisner partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered major, core and minor.
- GeneralimajorGenerali Deutschland is one of the major insurance partners of Eisner GmbH. The Generali group rebranded its independent intermediary business to DIALOG brand in 2019, continuing the partnership under the new brand identity.
- ERGOmajorERGO is a major insurance partner offering comprehensive insurance products through Eisner GmbH's brokerage services.
- AllianzmajorAllianz, as one of Germany's largest insurance companies, partners with Eisner GmbH for distribution of insurance products.
- Wüstenrot & WürttembergischemajorCombined building society and insurance group offering building finance and insurance products through Eisner GmbH's advisory network.
- VHV VersicherungencoreVHV is a significant partner for automotive insurance products, providing tariff calculators for car, motorcycle, and specialty vehicle insurance accessible through Eisner GmbH.
- R+V VersicherungsgruppecoreR+V Versicherung is a cooperative insurance group offering commercial and personal insurance products, including special COVID-19 support programs for commercial vehicle policyholders.
- Aachener Bausparkasse AGcoreBuilding society partner for construction finance and savings products, enabling Eisner GmbH to offer comprehensive property financing solutions.
- Signal IdunamajorSignal Iduna insurance group provides a wide range of insurance and financial products through Eisner GmbH's brokerage services.
- Haftpflichtkasse DarmstadtminorSpecialty liability insurer partner that offered COVID-19 business closure insurance coverage for policyholders during the pandemic.
- Mannheimer VersicherungenminorInsurance partner serving customers in the Recklinghausen area through Eisner GmbH's local branch office.
- DKV KrankenversicherungminorPrivate health insurance partner offering health cost coverage and supplemental insurance products.
- Barmenia VersicherungenminorInsurance partner offering private health and supplemental insurance products.
- KRAVAGcoreCommercial vehicle insurance specialist partner offering coverage for commercial fleets and business vehicles.
- WWKminorLife insurance and pension products provider partner.
- Hannoversche LebenminorLife insurance company offering pension and life insurance products.
- LV 1871minorLife insurance partner offering pension and life insurance products.
- Concordia VersicherungenminorRegional insurance provider offering personal and commercial coverage.
- MonutaminorFuneral insurance specialist partner offering burial expense and funeral planning insurance.
- ADACminorAutomobile club partner providing roadside assistance and travel insurance products.
Scale indicators3 records
Recent moves3 records
Expansion highlights3 records
Eisner competitors and assessment
Company assessmentDirect peers
- Swiss Life Select: Independent financial advisory network in Germany offering insurance, Baufinanzierung, and investment products through affiliated brokers — directly comparable multi-product broker model with broader geographic reach.
- CHECK24 Vergleichsportal: Germany's leading online comparison platform for insurance, banking, and financial products. Directly competes with Eisner on price-comparison for personal lines insurance and Baufinanzierung, but at much larger digital scale.
- Verivox: German price-comparison platform for insurance, energy, and financial products — directly competes with Eisner's online tariff calculators on consumer acquisition for personal lines.
- Dr. Klein Privatkunden AG: Specialist German mortgage and insurance broker with broad lender panel access and online rate-comparison tools — directly comparable to Eisner's Baufinanzierung + insurance cross-sell model.
- A.S.I. Wirtschaftsberatung AG: German financial advisory firm focused on academics and professionals, offering insurance, Baufinanzierung, and investment products through a commission-based brokerage model comparable to Eisner's.
- MLP Finanzberatung SE: German financial advisory and brokerage firm serving private and corporate clients across insurance, financing, and wealth management — closely overlapping Eisner's five-vertical, commission-based broker model.
- Deutsche Vermögensberatung (DVAG): Germany's largest independent financial advisory sales organization offering insurance, Baufinanzierung, and investment products through a tied agent network — directly comparable multi-product advisory model.
Broad incumbents
- Allianz SE: Germany's largest insurer offering direct and brokered insurance, banking, and asset management products. Both a partner and competitive threat — Allianz's growing direct channel competes with Eisner's brokerage value proposition.
- ERGO Group: Major German insurance group offering personal and commercial lines via direct, broker, and tied-agent channels. Both a strategic partner for Eisner and a competing distributor in personal lines.
- HUK-COBURG: Large German mutual insurer with strong direct-to-consumer auto and personal lines presence — competes with Eisner on commodity personal lines while serving some customers via broker partners.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Eisner social profiles
Digital presenceEisner financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eisner leadership team
Management profileNumber of profiles
Profiles2 records
Eisner funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eisner M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eisner
What does Eisner do?
Eisner GmbH operates as an independent insurance brokerage (Versicherungsmakler) and financial advisory firm placing clients with more than 50 insurance companies and over 200 financial institutions. It brokers insurance, financing (including Baufinanzierung), real estate transactions, pension/provident products (Vorsorge), and investment vehicles (Geldanlage) for individual consumers and small businesses, principally in the Ruhr region of North Rhine-Westphalia, Germany.
Is Eisner a public or private company?
Eisner is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Eisner founded?
Eisner was founded in 2005. It employs 1 to 10 people.
Where is Eisner based?
Eisner is headquartered in Gelsenkirchen, Germany, in the Europe region.
How does Eisner make money?
Two revenue lines are on record. Insurance Brokerage Commission is the primary driver. The others are financial Products Advisory.
Who are Eisner's main competitors?
Direct peers on record are Swiss Life Select, CHECK24 Vergleichsportal, Verivox, Dr. Klein Privatkunden AG, A.S.I. Wirtschaftsberatung AG, MLP Finanzberatung SE and Deutsche Vermögensberatung (DVAG). Broad incumbents are Allianz SE, ERGO Group and HUK-COBURG.
Does Eisner have an API?
No public API is recorded for Eisner.
What industry is Eisner in?
Eisner's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAA, Retail (Personal Lines) Insurance Brokerage. Its NAICS code is 52421 and its SIC code is 6411.