Plochman

Name

Plochman

Legal name

Plochman, Inc.

Website

https://plochman.com

Company type

Private

Founded year

1852

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Condiments (Mustard)

akta.pro primary industry

Mustard Manufacturing (AFAKADAD)

akta.pro secondary industry

Condiments, Sauces & Dressings (CRADAAAB)

Keywords

• Yellow mustard manufacturer
• Specialty condiments
• Mustard blends
• Foodservice condiments
• Consumer packaged goods

Headquarters

HQ city

Manteno

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Packaged Goods - Retail: Traditional CPG revenue through retail store distribution. Products are sold through major grocery chains and convenience stores across the United States. Revenue generated through direct consumer purchases at retail locations.
2. E-commerce Direct Sales: Direct-to-consumer sales through PlochShop e-commerce platform (plochman.shop) and Amazon marketplace storefront, enabling direct consumer purchases of the full product lineup.
3. Foodservice/Industrial: Dedicated foodservice division (plochmanfoodservice.com) serving commercial buyers including restaurants, stadiums, caterers, and institutional food service operations with bulk mustard products.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Plochman manufactures and sells a portfolio of yellow, specialty, blended, and craft mustard products under the Plochman's and Kosciusko brands, sold through grocery retail, direct e-commerce (PlochShop), Amazon, and a foodservice division serving restaurants and institutions. The company is best known for its signature squeeze barrel bottle packaging, introduced in 1957 and trademarked in 1971, and its award-winning mustard varieties including classic yellow, Bourbon, Carolina BBQ, Champagne, Craft Beer, and stone-ground styles.

Product overview

Plochman is a mustard company offering a portfolio of products organized into four main categories: Classic (Original Mild, Chicago Fire, Chili Dog, The Works), Blends (Spicy Brown, Carolina BBQ, Champagne, Craft Beer, Bourbon, Classic Dijon, Cuban Style, Horseradish, Harvest Honey, Chipotle Honey, Jalapeno), Crafts (Cranberry, Sweet Fig, Stone Ground), and the Kosciusko sub-brand (Country Style Coarse Grain, The Original Spicy Brown, Spicy Brown Lager Beer). The company pioneered the squeeze barrel bottle in 1957 and has been producing mustards since 1883, winning multiple medals at the World-Wide Mustard Competition.

Differentiator

Problem solved

Functional benefit

Brands

• Kosciusko: Kosciusko is a sub-brand of Plochman offering coarse ground and spicy brown mustards, including Country Style Coarse Grain, The Original Spicy Brown, and Spicy Brown Lager Beer.

Products and services

• Original Mild Mustard Classic signature yellow mustard with a signature zip of vinegar flavor, sold in squeeze barrel bottles. Targeted at retail consumers and foodservice operators for everyday meals, hot dogs, and sandwiches. A 2024 World-Wide Mustard Competition gold medal winner.
• Chicago Fire Mustard Yellow mustard spiked with hot sauce and Tabasco brand pepper sauce, sold in 15oz size. Targeted at retail consumers and foodservice operators seeking a spicier mustard option.
• Chili Dog Mustard Yellow mustard seasoned with slow-cooked chili spices, sold in a 15oz banjo bottle. Targeted at retail consumers for hot dog and chili preparation.
• The Works Mustard Chunky yellow mustard inspired by Chicago-style hot dog flavors with tomatoes, dill relish, onions, and poppy seeds, sold in 15oz size. Targeted at retail consumers recreating Chicago-style hot dogs at home.
• Spicy Brown Blended Mustard Deli-style blended mustard offering zesty tanginess with natural heat from spicy brown mustard seeds, sold in 11oz barrel bottle. Targeted at retail consumers seeking a deli-style mustard.
• Carolina BBQ Blended Mustard Yellow mustard blended with Carolina hickory smoked essence combining sweet and tangy BBQ flavors, sold in 11oz. Targeted at retail consumers and foodservice operators for grilling and BBQ applications.
• Champagne Blended Mustard Dijon mustard blended with fruity champagne and white wine vinegar notes, sold in 11oz barrel bottle. Targeted at retail consumers seeking gourmet mustard pairings.
• Craft Beer Blended Mustard Mustard hopped with BRICKSTONE American Pale Ale featuring Amarillo, Citra, and Centennial hops, sold in 11oz. Contains mustard, gluten (barley), and wheat. Targeted at retail consumers seeking craft beer-infused mustard.
• Bourbon Mustard Small batch spicy brown mustard blended with sweet molasses and aged bourbon, sold in 11oz barrel bottle. Targeted at retail consumers and foodservice operators seeking premium bourbon-infused mustard. 2018 World-Wide Mustard Competition Grand Champion.
• Classic Dijon Mustard Versatile white wine blend Dijon mustard with a refined, gourmet flavor profile, sold in 11oz barrel bottle. Targeted at retail consumers and foodservice operators.
• Cuban Style Mustard Bold blend featuring garlic, citrus, and white wine with intense Cuban flair, sold in 11oz barrel bottle. Targeted at retail consumers seeking bold gourmet mustard.
• Horseradish Mustard Spicy hot mustard blended with finely grated horseradish for extra zing, sold in 11oz barrel bottle. Targeted at retail consumers seeking spicy horseradish mustard.
• Harvest Honey Mustard Sweet mustard made with real harvested honey, cinnamon, and nutmeg, sold in 11oz barrel bottle. Targeted at retail consumers seeking honey mustard varieties.
• Chipotle Honey Mustard Honey mustard with smoky, spicy chipotle pepper balanced with sweet honey, sold in 11oz barrel bottle. Targeted at retail consumers seeking Southwest-style honey mustard.
• Jalapeno Mustard

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Brickstone® BrewerycoreStrategic or Co-development PartnerBRICKSTONE® Brewery supplies the craft beer used in Plochman's Craft Beer mustard. The mustard is hopped with loads of Amarillo, Citra and Centennial hops from BRICKSTONE® taproom, creating a uniquely crafted collaboration product.
• NHRA (National Hot Rod Association)minorGTM or Marketing PartnerPlochman's was honored to be a sponsor of the ProMod class at the NHRA national event in Norwalk, OH in 2019, providing brand visibility in the motorsports space.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Sir Kensington's: Sir Kensington's is a premium condiment brand (ketchup, mayo, mustard) acquired by Unilever. It overlaps with Plochman's premium blends (Dijon, Craft Beer) on the high-end mustard shelf and competes for the same younger, ingredient-conscious consumer cohort.

Broad incumbents

• Maille (Unilever): Maille is a premium French mustard and cornichon brand owned by Unilever. It competes with Plochman's premium blends (Classic Dijon, Champagne) in the gourmet mustard segment, leveraging broader Unilever distribution and stronger premium positioning.
• Heinz Mustard (The Kraft Heinz Company): Kraft Heinz distributes Heinz-branded yellow and Dijon mustards leveraging its massive CPG distribution and foodservice footprint. Comparable to Plochman in product category (mustard) and customer base (retail + foodservice), but operates at meaningfully larger scale as part of a global condiment portfolio.
• Inglehoffer Mustard (B&G Foods):
• French's (McCormick & Company): French's is the leading US yellow mustard brand, owned by McCormick & Company. It is the most direct mustard competitor to Plochman's Original Mild, with vastly greater scale, trade spend, and shelf presence across national grocery and foodservice channels.
• Boar's Head Mustard: Boar's Head offers mustards as part of its broader deli meat and cheese portfolio, with strong foodservice and deli-counter presence. Comparable to Plochman in mustard variety and foodservice channel exposure, but distributed through Boar's Head's larger specialty retail network.

Direct peers

• Gulden's Mustard: Gulden's is a long-established US spicy brown and Dijon mustard brand, currently owned by Reckitt's French's portfolio after a prior ConAgra tenure. It is a direct competitor to Plochman's Spicy Brown and Kosciusko sub-brand, with comparable mid-tier positioning and US retail distribution.
• Koops' Mustard: Koops' is a family-owned Wisconsin mustard maker producing yellow, Dijon, spicy brown, and specialty varieties. Comparable to Plochman in being a mid-sized, multi-SKU mustard specialist targeting US retail and foodservice channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/plochmans
• Facebookfacebook.com/plochmans
• Instagraminstagram.com/plochmans
• TikToktiktok.com/@plochmans
• LinkedInlinkedin.com/company/plochman-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plochman