Entrepreneurs Institute

What Entrepreneurs Institute does

Entrepreneurs Institute, founded in 2012 by social entrepreneur and futurist Roger James Hamilton and operating under Singapore-registered GeniusU Pte Ltd, is a privately-held entrepreneur education group that delivers proprietary personality and wealth profiling assessments (Wealth Dynamics, Talent Dynamics, Wealth Spectrum, and the Millionaire Master Plan) to individual entrepreneurs, corporate leaders, mentors/consultants, and youth aged 9-16. The company operates the GeniusU online learning platform, which connects over 800,000 members with 2,500+ certified mentors, and runs recurring in-person programs including the iLab Entrepreneur Accelerator at Vision Villas Resort in Bali, Crystal Circle Mentoring, and the Global Entrepreneur Summit circuit across Australia, Asia, Europe, and the USA.

The underlying technology is a methodology-driven assessment engine: profile tests generate one of eight Wealth Dynamics profile types (Star, Creator, Deal Maker, Mechanic, Lord, Accumulator, Trader, Supporter) and map users onto a 9-level Wealth Lighthouse framework. These assessments are delivered via token-based access (individual or bulk reseller pricing) and consumed by certified consultants who deliver debriefs to end clients. The platform architecture is content-and-community-based rather than AI-driven, with no disclosed machine learning, proprietary models, or API offerings.

The business model combines multiple revenue streams: one-time assessment token sales (standard $97), recurring consultant licensing ($150/month for Flow Consultants), tiered certification programs ($500 pre-launch to $3,000 full price, up to $17,500 for Global Partner Fast Track), affiliate commissions (30%), reseller bulk discounts ($30-$50 per token), and premium event revenue (Crystal Circle Conference $1,995-$2,795). Distribution is multi-tier: direct via the GeniusU platform, through certified partner networks, affiliate and reseller channels, and high-touch experiential events. Five Partner Pathways (Health Dynamics, Genius School, Entrepreneurs Resorts, Entrepreneurs Institute, B1G1) launched in 2018 extend the assessment methodology into health, youth education, resort-based training, and impact verticals, creating an integrated ecosystem rather than a single-product business.

Name

Entrepreneurs Institute

Legal name

GeniusU Pte Ltd

Website

https://entrepreneursinstitute.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Entrepreneurs Institute is a Singapore-based entrepreneur education group founded in 2012 by Roger James Hamilton, offering proprietary personality and wealth profiling assessments (Wealth Dynamics, Talent Dynamics, Millionaire Master Plan) delivered via the GeniusU platform to 800,000+ members, 2,500+ certified mentors, corporate teams, and youth globally.

Ownership category

akta.pro rank

Product category

Entrepreneur Education and Coaching Services

NAICS

Professional and Management Development Training (611430), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Entrepreneurship Foundations & Startup Basics (EDAMAHAA)

akta.pro secondary industries

Leadership, Management & Teamwork for Business (EDAMAHAI), Youth Business Incubators & Accelerators (EDAMAHAC), Entrepreneurship & Small Business Workforce Programs (EDAAAOAM)

Keywords

• Entrepreneur education programs
• Personality profile assessments
• Online learning platform
• Business coaching certification
• Wealth profiling systems

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Assessment and Profile Tests: Sale of profile test tokens (Wealth Dynamics, Talent Dynamics, Wealth Spectrum, Millionaire Master Plan) to individuals and organizations. Tokens sold individually or in bulk through reseller program.
2. Consultant Licensing: Monthly subscription licensing for Flow Consultants ($150/month) and Performance Consultants who use the company's assessment tools to serve clients.
3. Affiliates and Resellers: Affiliates earn 30% commission on sales made through their unique referral links. Resellers purchase bulk tokens at discounted rates ($30-50 each) and resell at standard price.
4. Training and Certification Programs: Revenue from partner certifications including pre-launch pricing ($500), full certification ($3,000), and Global Partner Fast Track Programme ($17,500).
5. Events and Conferences: Revenue from paid events including Crystal Circle Conference ($1,995-$2,795), Wealth Dynamics Masters, and Global Entrepreneur Summit.
6. Mentoring Programs: Crystal Circle monthly group mentoring program with Roger Hamilton, providing personal connection and 12-month flight path design.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels12 records

Core offering

Entrepreneurs Institute is an entrepreneur education company that sells proprietary personality and wealth profiling assessments (Wealth Dynamics, Talent Dynamics, Wealth Spectrum, Millionaire Master Plan, Passion Test) delivered through its GeniusU online learning platform. Beyond assessments, it offers accelerator programs (iLab in Bali), year-long mentoring (Crystal Circle), global summits, and multi-tier partner certification pathways (Flow Consultant, Health Dynamics, Genius Educator, Impact Consultant) that enable certified practitioners to deliver the assessments to their own clients.

Product overview

Entrepreneurs Institute offers a comprehensive entrepreneur education ecosystem built around personality and wealth profiling systems. The core portfolio includes Wealth Dynamics, Talent Dynamics, Wealth Spectrum Test, and the Millionaire Master Plan (a New York Times Bestseller from 2014), alongside the free Passion Test. These assessment tools are delivered through the GeniusU online learning platform, with users progressing through the Wealth Lighthouse framework. The company provides multiple programs: iLab (a one-month Bali-based accelerator), Crystal Circle (Roger Hamilton's year-long mentoring), and the Global Entrepreneur Summit. The Partner Pathways certification system enables certified consultants (Flow Consultants, Health Dynamics, Genius Educators, Entrepreneur Resorts Mentors, and Impact Consultants) to deliver these tools globally. The Global Partner Fast Track Programme offers the highest partnership tier for co-creating specialty products.

Differentiator

Problem solved

Functional benefit

Brands

• GeniusU: Online learning platform for entrepreneurs with personalized assessments, step-by-step plans and content in video, audio and mobile format, experienced and shared by a vibrant community.
• Wealth Dynamics
• Talent Dynamics
• iLab
• Crystal Circle Mentoring
• Millionaire Master Plan
• Global Entrepreneur Summit

Products and services

• Wealth Dynamics Profile

Quantifiable outcome

• Global Partners can generate $200,000 to $1,000,000 per year
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Health DynamicscoreStrategic or Co-development Partner · 1 January 2018Health Dynamics is one of five new Partner Pathways launched in 2018. It provides certification for Health Dynamics Consultants who help others discover their personalized path to health using combinations of 80 Health Dynamics profiles, combining body type with WD profile type for nutrition and wellness guidance.
• The Genius SchoolcoreStrategic or Co-development Partner · 1 January 2018The Genius School is one of five Partner Pathways enabling Genius Educators to run TDYP (Talent Dynamics For Young People) debriefs with 9-16 year olds. Educators can progress to become Genius School Trainers running 1-day programmes for 50 young people or Genius Camp Leaders running 1-week transformational camps.
• Entrepreneurs ResortscoreStrategic or Co-development Partner · 1 January 2018Entrepreneurs Resorts operates the iLAB accelerator program at Vision Villas Resort in Bali with a second location opening in Hawaii. Entrepreneur Resorts Mentors are certified to join the iLAB Faculty and mentor entrepreneurs at iLAB events in Bali and South Africa.
• B1G1 (Buy one Give one)coreStrategic or Co-development Partner · 1 January 2018B1G1 is one of five Partner Pathways enabling Impact Consultants to help businesses create more impact through better corporate social responsibility. Consultants are recognized on GeniusU as B1G1 companies with a badge for good, and can conduct 1-2-1 sessions on creating impact.
• Startup Grind BaliminorStrategic or Co-development PartneriLAB has partnered with Startup Grind and is the Chapter Director of Bali, Indonesia. This partnership enables the Global Entrepreneur Social event and connects iLAB participants with the broader startup ecosystem.
• Vision Villas ResortcoreOthersVision Villas Resort in Bali serves as the primary venue for iLab accelerator programs, Wealth Dynamics Masters, and Crystal Circle Conference events. The resort provides accommodation, meeting facilities, and the Genius Café food experience for participants.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Foundr: Foundr produces entrepreneur-focused online courses, a magazine, and certification-style programs for early-stage founders. It targets the same entrepreneur-self-improvement category and competes for the same SMB founder buyer as Entrepreneurs Institute.
• Mindvalley: Mindvalley is an online personal-development and entrepreneur-education platform offering courses, assessments, and a global community. It directly parallels Entrepreneurs Institute's GeniusU learning platform, multi-category content, and certified-practitioner distribution model.
• Taki Moore: Taki Moore runs paid masterminds and coaching programs targeted at coaches and consultants selling to entrepreneurs. The audience overlap, certification tier, and high-ticket pricing closely match Entrepreneurs Institute's Flow and Performance Consultant pathways.
• Genius Network: Founded by Joe Polish, Genius Network runs premium entrepreneur masterminds with high-ticket membership and curated communities. The model overlaps Entrepreneurs Institute's Crystal Circle and Global Entrepreneur Summit programs in both audience and price point.
• Strategic Coach: Founded by Dan Sullivan, Strategic Coach operates tiered paid mastermind groups for entrepreneurs built around proprietary growth tools and assessments. It mirrors Entrepreneurs Institute's blend of assessment-driven coaching, paid membership, and high-ticket partner-tier certification.
• Entrepreneurs' Organization (EO): EO is a global peer-learning membership network for founders, with regional chapters, accelerators, and exclusive events. It competes directly with Entrepreneurs Institute for the same entrepreneur persona via community-driven learning, peer connections, and experiential events.

Broad incumbents

• YPO (Young Presidents' Organization): YPO is the largest global peer network for CEOs and founders, with learning programs, chapters, and events across 130+ countries. It addresses the same entrepreneur leader persona with membership-driven education and experiential events at materially larger scale.
• Tony Robbins Companies: Tony Robbins operates high-ticket business performance, mastermind, and personal-mastery programs with a globally recognized founder brand. It overlaps Entrepreneurs Institute on premium entrepreneur coaching, certifications, and content IP, but spans a much broader personal-development portfolio.

Others

• B1G1 (Buy 1 Give 1): B1G1 is a strategic partner within the Entrepreneurs Institute ecosystem, providing the impact-giving framework behind the Impact Consultant certification. It is comparable as an adjacent entrepreneur-education and CSR-aligned community but does not directly compete.

Emerging players

• Y Combinator (Startup School): Y Combinator's Startup School delivers online founder education and content to early-stage entrepreneurs globally. It targets an overlapping entrepreneur persona with online education delivery but focuses on early-stage venture creation rather than ongoing wealth-and-leadership coaching.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/eiupdates
• YouTubeyoutube.com/subscription_center?add_user=rogerhamiltontv
• Facebookfacebook.com/EntrepreneursInstitute
• LinkedInlinkedin.com/company/entrepreneursinstitute
• Instagraminstagram.com/eiupdates
• Pinterestin.pinterest.com/w4585

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Entrepreneurs Institute