A Brighter Smile Dental Care

What A Brighter Smile Dental Care does

A Brighter Smile Dental Care is a private, family-owned multi-location dental practice operating three offices across Northwest Louisiana (Shreveport, North Bossier, and South Bossier). Founded in 2007 by Dr. Michael R. Wiesner and Dr. Thuy V. Wiesner, the practice has grown to nine general dentists and supporting clinical, finance, marketing, and HR staff, serving more than 11,000 patients cumulatively since inception. Its service portfolio spans four pillars: general and family dentistry (preventive care, fillings, cleanings, dentures, bridges, root canals, implants, custom nightguards), cosmetic dentistry (bonding, veneers, gum contouring, in-office Philips Zoom whitening), orthodontic dentistry (Invisalign with Premier Provider status, traditional orthodontics), and sedation dentistry (nitrous oxide, oral, and IV conscious sedation).

The practice's technology stack consists of industry-standard but modern clinical equipment sourced from third parties: iTero Element for radiation-free digital impressions, CEREC for same-day crown fabrication, digital X-rays, intraoral cameras, and Philips Zoom whitening systems. Operational workflows run on integrated patient management across the three sites, with online scheduling, phone-based booking across three dedicated lines, and walk-in availability. Revenue is generated primarily through fee-for-service dental procedures billed per visit, supplemented by insurance reimbursements (in-network with Blue Cross Blue Shield of Louisiana, Cigna, Delta Dental, MetLife, United Concordia, Ameritas, and Connection Dental), a recurring-revenue in-house Dental Savings Plan for uninsured patients, and third-party patient financing through CareCredit and Lending Club. The go-to-market motion is direct-to-consumer driven by community involvement (Dentistry From The Heart, Free From Plaque for Veterans, Holy Angels equipment donation), local sponsorships, social media contests, and reputation management through patient reviews.

Name

A Brighter Smile Dental Care

Legal name

A Brighter Smile Dental Care

Website

https://abrightersmiledentalcare.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

A Brighter Smile Dental Care is a private multi-location dental practice in Northwest Louisiana, operating three offices in Shreveport and Bossier City that deliver general, cosmetic, orthodontic, and sedation dentistry to families and individuals. Founded in 2007, it serves more than 11,000 patients via nine dentists and in-house savings/financing programs.

Ownership category

akta.pro rank

Product category

General Dentistry

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Restorative General Dentistry (Fillings/Crowns/Bridges) (HLABAAAB), Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Prosthodontic & Restorative Group Practices (HLABAKAH)

Keywords

• General dentistry services
• Cosmetic dental care
• Orthodontic treatment
• Sedation dentistry
• Dental implants

Headquarters

HQ city

Shreveport

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Dental Services Revenue: The primary revenue stream comes from providing comprehensive dental services including general dentistry, cosmetic dentistry, orthodontics (including Invisalign), sedation dentistry, dental implants, crowns, bridges, root canals, dentures, and preventive care. Services are billed per procedure with pricing varying by service type and complexity.
2. Dental Insurance Acceptance: The practice accepts most dental insurance plans and is in-network with Blue Cross Blue Shield of Louisiana, Cigna, Delta Dental, MetLife, United Concordia, Ameritas, and Connection Dental.
3. In-House Dental Savings Plan: An annual dental savings plan offering discounted rates on dental services for uninsured patients, providing recurring membership revenue.
4. Third-Party Financing: Partnership with CareCredit and Lending Club to provide patient financing options, allowing patients to pay for treatments over time.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

A Brighter Smile Dental Care is a multi-location dental practice delivering comprehensive general, cosmetic, orthodontic, restorative, and sedation dentistry to individuals and families across three offices in Shreveport and Bossier City, Louisiana. Core services span preventive cleanings and exams, fillings, crowns (including same-day CEREC), bridges, dentures, root canals, dental implants, Invisalign orthodontics, veneers, bonding, teeth whitening, and three modalities of sedation, supported by an in-house Dental Savings Plan and third-party financing.

Product overview

A Brighter Smile Dental Care is a multi-location dental practice offering comprehensive oral healthcare services across three offices in Shreveport and Bossier City, Louisiana. The practice operates as a unified service platform organized into four main categories: General & Family Dentistry (routine care, fillings, cleanings, extractions), Restorative Dentistry (dental implants, crowns, bridges, dentures, root canals), Cosmetic & Orthodontic Services (Invisalign, veneers, teeth whitening, bonding, gum contouring), and Sedation Dentistry (nitrous oxide, oral, and IV sedation). The practice also utilizes advanced technology including iTero digital scanners for orthodontic impressions and CEREC same-day crown fabrication. Key offerings include an in-house dental savings plan for uninsured patients, community outreach programs, and free dental days for veterans.

Differentiator

Problem solved

Functional benefit

Products and services

• General and Family Dentistry Comprehensive dental care for patients of all ages covering routine checkups, professional cleanings, preventive exams, fillings, extractions, and basic restorative treatments delivered at all three locations.
• Dental Cleanings and Exams Preventive care appointments including comprehensive oral examinations, professional teeth cleaning, tartar removal, polishing, and fluoride treatment for patients of all ages.
• Dental Fillings Restorative treatment to repair teeth damaged by decay using silver amalgam, ceramic, or tooth-colored composite resin materials.
• Dental Implants Surgical placement of titanium implant posts into the jawbone to support replacement teeth, with associated procedures including sinus lifts, bone grafting, and implant site development.
• Dental Crowns (including CEREC same-day crowns) Custom-made restorations in porcelain, metal, or combination materials that cover and strengthen damaged teeth, including CEREC same-day permanent crowns fabricated chairside in a single visit.
• Dental Bridges Fixed prosthetic devices that replace one or more missing teeth by spanning the gap and bonding to surrounding natural teeth.
• Dentures (Full and Partial) Natural-looking removable replacement teeth available in full dentures (for patients missing all teeth) and partial dentures (custom acrylic-base appliances for patients missing some teeth).
• Root Canal Therapy Endodontic treatment to save damaged or infected teeth by removing pulp tissue, cleaning the interior of the tooth, and sealing it.
• Custom Nightguards and Mouthguards Custom-fitted oral appliances for protection during sports activities or for treatment of bruxism (teeth grinding) and jaw clenching.
• Cosmetic Dentistry Smile enhancement services including dental bonding, cosmetic gum contouring, veneers, and teeth whitening to improve the appearance of teeth.
• Dental Bonding Conservative single-visit treatment using tooth-colored composite resin to repair chipped, discolored, or crooked teeth.
• Cosmetic Gum Contouring Gingivectomy or crown lengthening procedure to remove excess gum tissue and reveal more tooth structure for a less gummy smile.
• Dental Veneers Thin custom-made porcelain shells designed to cover the front surface of teeth to correct gaps, chips, stains, or misshapen teeth.
• Teeth Whitening (Philips Zoom! and custom take-home trays) Professional whitening services including in-office Philips Zoom! treatment clinically proven to whiten up to eight shades in a single visit, and custom at-home whitening trays for ongoing maintenance.
• Orthodontics (including Invisalign and iTero Digital Impressions) Orthodontic treatment to correct teeth and jaw alignment irregularities including crowding, gaps, overbites, underbites, and crossbites, featuring Invisalign clear aligners with iTero digital impressions.
• Invisalign Clear Aligner Treatment Clear aligner orthodontic treatment using proprietary SmartTrack material to straighten teeth for patients with crowding, gaps, overbites, underbites, and crossbites.
• Sedation Dentistry (Nitrous Oxide, Oral, and IV Conscious) Anxiety management options including nitrous oxide inhalation sedation, oral sedation pills, and IV conscious sedation to enable comfortable dental procedures for anxious patients.
• A Brighter Smile Dental Care Savings Plan In-house annual dental savings plan offering discounted rates on dental services for uninsured patients, distinct from dental insurance, with enrollment tied to the Free Whitening for Life program.

Quantifiable outcome

• 11,000+ patients served since 2007
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Holy Angels Residential FacilitycoreStrategic or Co-development PartnerA Brighter Smile Dental Care partners with Holy Angels Residential Facility to provide dental care for individuals with intellectual and developmental disabilities. The practice has donated dental equipment worth $166,175 which is used to provide monthly dental care for residents of the facility. Holy Angels is an independent licensed residential training facility serving clients from newborns to older adults.
• Abounding SmilescoreStrategic or Co-development PartnerPartnership with Abounding Smiles making a difference in the lives of domestic violence survivors one smile at a time. The Northwest Louisiana Family Justice Center and Caddo & Bossier Parish District Attorney's offices work together to help survivors of domestic violence receive the dental care they need.
• CareCreditminorOthersThird-party healthcare financing partner providing patient payment plan options for dental treatments.
• Lending ClubminorOthersThird-party patient financing partner offering installment payment options for dental care.
• Providence HouseminorGTM or Marketing PartnerCommunity partner for Back to School Backpack Drive, providing children in the community with tools to succeed in school. Free Kona Ice tickets redeemable on donation days at Shreveport and North Bossier locations.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Aspen Dental: National DSO with 1,000+ offices offering general, cosmetic, and restorative dentistry including implants and clear aligners. Comparable multi-location dental service model with a similar general/cosmetic service mix and insurance-first patient acquisition approach.
• Heartland Dental: The largest US dental support organization (DSO), supporting thousands of dentists across general, cosmetic, and specialty practices. Directly comparable as a multi-location dental group practice operator, though at vastly greater scale than A Brighter Smile.
• Western Dental & Orthodontics: Large multi-location dental group offering general, orthodontic, and specialty services with strong Medicaid/insurance participation. Comparable in combined general + orthodontic + insurance-driven model.
• Benevis: Dental services company supporting 100+ practices focused on family and Medicaid-friendly dental care. Comparable in family-dentistry emphasis and community access programs (e.g., free care days).
• Great Expressions Dental Centers: Multi-location dental group practice offering general, specialty, and orthodontic care across the eastern US. Comparable in broad-service, in-network insurance-driven model.
• Smile Brands: DSO supporting 600+ dental offices across 30 states, offering general, cosmetic, and orthodontic care. Directly comparable multi-site general/cosmetic platform with similar insurance and in-house financing options.
• Affordable Dentures & Implants: Multi-location dental practice network specializing in dentures, extractions, and implants. Comparable in denture/implant-centric service mix (a core offering at A Brighter Smile) and high-volume multi-site operating model.
• Pacific Dental Services: DSO supporting 900+ supported dental practices across the US. Comparable in multi-site general/cosmetic/specialty dental service delivery and in-network insurance model.
• Monarch Dental: Multi-location general and orthodontic dental group practice operating in multiple US states. Comparable in single-brand multi-site general + orthodontic + cosmetic service model.
• Mortenson Dental Partners: 100% employee-owned DSO operating 140+ dental practices across multiple states. Comparable in family/multi-specialty service mix and community-oriented operating philosophy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pg/ABrighterSmileDentalCare/reviews/?ref=page_internal
• Xx.com/a_brightersmile

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A Brighter Smile Dental Care