Connected Group

What Connected Group does

Connected Group Limited is a UK-incorporated private limited company that operates a direct-to-consumer e-commerce business under two registered trading names — Connected Products and Connected Essentials. The company's main website (connectedgroup.co.uk) functions as a redirect page that channels visitors to its online store at connectedessentials.co.uk, where products are sold directly to individual buyers. A secondary corporate/B2B channel is offered through a contact-form enquiry system on the store, designed to handle larger orders and business procurement.

The company's product line is not specified in the available source material; the storefront is described only as a vehicle for purchasing "many of our products direct," and no product categories, SKUs, pricing, or technical specifications are disclosed. No proprietary technology, platform architecture, integrations, or API surface is described, and there is no evidence of any technology layer beyond a standard e-commerce frontend. Core technology is explicitly listed as undisclosed.

The revenue model is one-time direct product sales through the online storefront, with no subscription, licensing, or recurring revenue component identified. Pricing is not publicly disclosed. The company holds two registered brand identities (Connected Products and Connected Essentials), has no disclosed headcount, no funding history, no management team information, and no partnerships or M&A activity on record. A 2023 copyright notice on the website suggests the storefront was launched in or around that year. The overall information base is thin: the company appears to be an early-stage or micro-scale e-commerce operator with a minimal public footprint.

Name

Connected Group

Legal name

Connected Group Limited

Website

https://connectedgroup.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Connected Group Limited is a UK-based private company that sells products directly to consumers through its Connected Essentials online store, and serves corporate customers via a dedicated B2B enquiry channel.

Ownership category

akta.pro rank

Headquarters

HQ city

Ormskirk

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: The company sells products directly through its online store (Connected Essentials) to consumers and businesses. Products appear to be physical goods based on the e-commerce nature of the business.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Connected Group Limited is a UK-based private limited company that operates an online retail store at connectedessentials.co.uk under two trading names, Connected Products and Connected Essentials, selling consumer goods directly to retail customers and accepting enquiries from corporate/business buyers through a separate B2B channel.

Product overview

Connected Group Limited operates as a single-brand product company with two registered trading names: Connected Products and Connected Essentials. The primary customer-facing presence is Connected Essentials, which functions as the company's direct-to-consumer online store where products are sold. The company also serves corporate and B2B customers through dedicated channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Connected Essentials online store Connected Group's direct-to-consumer e-commerce storefront at connectedessentials.co.uk, operating under the Connected Essentials trading name and selling consumer goods to UK retail shoppers.
• Connected Products / Connected Essentials B2B supply A separate business/corporate enquiry channel through which UK businesses can request procurement or supply of Connected Group's branded consumer goods, handled via a contact form rather than a self-serve storefront.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Etsy: Online marketplace for independent sellers reaching consumers and small-business buyers. Comparable as a broad DTC channel alternative for a small UK brand seeking direct customer reach.
• The Range: UK multi-category value retailer operating both physical stores and a large online storefront selling consumer goods direct to consumers and businesses — directly comparable as a UK-based, broad-line DTC/general-merchandise retail brand.
• Amazon UK: Dominant UK e-commerce marketplace selling virtually all consumer product categories DTC. Comparable as the principal competitive incumbent any UK DTC retailer must contend with on assortment, pricing, and fulfilment.
• Wayfair UK: Large online-first general-merchandise retailer serving consumers and trade buyers in the UK. Comparable as an established DTC e-commerce incumbent competing for the same direct-purchase customer.
• B&M: UK discount/variety retailer with a strong online channel serving both individual and trade buyers. Comparable as a UK mass-market consumer goods retailer with a hybrid retail/B2B orientation.

Others

• Shopify: E-commerce platform enabling independent merchants to operate direct-to-consumer storefronts. Comparable as the underlying infrastructure provider for a small UK DTC operator using its own branded online store.

Market position

Strengths2 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/connected-group-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Connected Group