Equity Management
Equity Management Corporation is a privately held, independent residential property manager operating five garden-style apartment communities in Connecticut since 1994, serving individual renters through an AppFolio-powered online portal for rent payment and maintenance requests.
- Company typePrivate
- Founded1994
- HeadquartersAvon, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Equity Management does
Equity Management Corporation is a privately held residential property management company headquartered at 172 W Main St, Avon, Connecticut, founded in 1994. The company operates five garden-style apartment communities across Farmington, Wethersfield, and Winsted in Hartford and Litchfield County, Connecticut, marketed under the sub-brands Lakeview Apartments, Goodwin Gardens, Litchfield Gardens, Litchfield Heights, and Horne Avenue Apartments. Its portfolio focuses on affordable, smoke-free rental housing with configurations ranging from efficiency studios to three-bedroom townhouses, with monthly rents spanning approximately $1,125 to $2,150.
The company's core operating technology is the AppFolio Property Manager platform, which powers an Online Tenant Portal accessible via web and mobile applications on iOS and Android. The portal enables tenants to pay rent, submit maintenance requests, view account information, and submit proof of renters insurance. On-site management offices at most communities handle leasing and tenant support, with 24/7 emergency maintenance availability advertised as a core service.
Equity Management operates a direct-to-consumer residential rental model, serving individuals and families seeking affordable rental housing in Connecticut. Revenue is generated through recurring monthly rental income paid by tenants, supplemented by ancillary services such as renters insurance facilitation. The company is independently owned with no disclosed parent company, institutional investors, or private equity backing, and does not publicly disclose financial figures. Headcount is reported in the 11-50 range.
Equity Management firmographics
Firmographics- Name
- Equity Management
- Legal name
- Equity Management Corporation
- Website
- https://equitymanagement.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Equity Management Corporation is a privately held, independent residential property manager operating five garden-style apartment communities in Connecticut since 1994, serving individual renters through an AppFolio-powered online portal for rent payment and maintenance requests.
- Ownership category
- akta.pro rank
Equity Management industry classification
Industry- Product category
- Residential Property Management
- NAICS
- Residential Property Managers (531311), Real Estate Property Managers (53131), Lessors of Real Estate (5311)
- SIC
- Operators Of Apartment Buildings (6513), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Multifamily Apartment Property Management (BPAJAFAA)
- akta.pro secondary industries
- Residential Real Estate Asset Management (BPAJAMAA), Affordable & Subsidized Housing Property Management (LIHTC, Section 8) (BPAJAFAD)
Keywords
Where Equity Management is headquartered
LocationHeadquarters
- HQ city
- Avon
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Equity Management business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Residential Rent Collection: Monthly rental income from tenants occupying apartments across five garden-style communities. Tenants pay rent through online portal with options for automatic payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Horne Avenue Apartments - 1-2 bedroom units in Winsted, CT |
| Unit Pricing | Monthly | Litchfield Gardens - 1-3 bedroom townhouse units in Winsted, CT |
| Unit Pricing | Monthly | Litchfield Heights - 1-3 bedroom units in Winsted, CT |
| Unit Pricing | Monthly | Goodwin Gardens - Studio to 2 bedroom units in Wethersfield, CT |
| Unit Pricing | Monthly | Lakeview Apartments - Studio to 2 bedroom units in Farmington, CT |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Equity Management product offering
Product offeringCore offering
Equity Management is a residential property management company that owns and operates five garden-style apartment communities in Farmington, Wethersfield, and Winsted, Connecticut, offering affordable long-term rentals ranging from studios to three-bedroom units. The company provides professionally managed housing with on-site management at most properties, 24/7 emergency maintenance, and an online tenant portal powered by AppFolio for rent payment, maintenance requests, and account communication. All communities are smoke-free and targeted at individuals and families seeking affordable, well-maintained rental housing in the Hartford and Litchfield County area.
Product overview
Equity Management is a real estate management company operating five garden-style apartment communities in Farmington, Wethersfield, and Winsted, Connecticut. The portfolio consists of five named properties: Lakeview Apartments, Goodwin Gardens, Litchfield Gardens, Litchfield Heights, and Horne Avenue Apartments. Technology-enabled tenant services are delivered through an Online Tenant Portal (powered by AppFolio Property Manager), available via web and mobile apps for iOS and Android, enabling rent payments, maintenance requests, and account communications.
Differentiator
Problem solved
Functional benefit
Brands
- Lakeview Apartments: Small community set on two private lakes in Farmington, Connecticut offering studio apartments to townhouse apartments ranging from $1,295-$2,150/month
- Goodwin Gardens
- Litchfield Heights
- Litchfield Gardens
- Horne Avenue Apartments
Companies that use Equity Management
Customer profileSegments1 record
Ideal customer profiles1 record
Equity Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Equity Management partnerships and signals
Strategic signalScale indicators3 records
Recent moves3 records
Expansion highlights1 record
Equity Management competitors and assessment
Company assessmentDirect peers
- Greystar Real Estate Partners: Greystar is the largest multifamily property manager and operator in the U.S., managing over 800,000 units across rental apartments. It is directly comparable as a multifamily property operator with similar owner-operator and fee-management models, scaled to a much larger portfolio.
- Lincoln Property Company: Lincoln Property Company is a major national multifamily property manager with a portfolio exceeding 200,000 units. It is directly comparable as a third-party multifamily manager offering the same core service suite (leasing, maintenance, rent collection) as Equity Management.
- Pinnacle Property Management: Pinnacle is a multifamily property management firm with roughly 175,000 units under management. It is directly comparable as a multifamily manager with overlapping operating model and target customer base (property owners and renters).
- Asset Living: Asset Living is one of the largest third-party multifamily property managers in the U.S., managing ~300,000 units. It is directly comparable as a multifamily operator with overlapping services around leasing, resident services, and maintenance.
- ConAm Group: ConAm is a multifamily management company with a portfolio of ~70,000 units on the West Coast and select markets. It is directly comparable as a multifamily property manager offering comparable leasing, maintenance, and resident-services capabilities.
- The Michaels Organization: Michaels is a national developer and manager of affordable and market-rate multifamily housing, with over 80,000 units. It is directly comparable as an affordable-focused multifamily operator aligned with Equity Management's affordable positioning.
- RAM Partners: RAM Partners is a national residential property management firm managing over 100,000 apartment units across 25 states. It is directly comparable as a fee-based multifamily manager with comparable operational scope and service model.
- Bozzuto Group: Bozzuto is a multifamily-focused real estate services company managing ~80,000 apartment units across the U.S., with strong Northeast presence. It is directly comparable as a multifamily property manager with similar owner-operator and fee-management capabilities.
Others
- AppFolio: AppFolio is the property-management software platform that powers Equity Management's tenant and owner portals. It is an enabling technology vendor rather than a competitor — included because it underpins the company's resident experience and represents the operational stack's primary dependency.
Broad incumbents
- Cushman & Wakefield: Cushman & Wakefield is a global commercial real estate services firm with a multifamily property management division among its broader investment, brokerage, and valuation services. It is broadly comparable as a larger incumbent offering overlapping multifamily management services alongside much wider service lines.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Equity Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Equity Management leadership team
Management profileNumber of profiles
Equity Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Equity Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Equity Management
What does Equity Management do?
Equity Management is a residential property management company that owns and operates five garden-style apartment communities in Farmington, Wethersfield, and Winsted, Connecticut, offering affordable long-term rentals ranging from studios to three-bedroom units. The company provides professionally managed housing with on-site management at most properties, 24/7 emergency maintenance, and an online tenant portal powered by AppFolio for rent payment, maintenance requests, and account communication. All communities are smoke-free and targeted at individuals and families seeking affordable, well-maintained rental housing in the Hartford and Litchfield County area.
Is Equity Management a public or private company?
Equity Management is a private company. It is classified as family owned and is currently operating.
When was Equity Management founded?
Equity Management was founded in 1994. It employs 11 to 50 people.
Where is Equity Management based?
Equity Management is headquartered in Avon, United States, in the North America region.
How does Equity Management make money?
One revenue line is on record: residential Rent Collection.
Who are Equity Management's main competitors?
Direct peers on record are Greystar Real Estate Partners, Lincoln Property Company, Pinnacle Property Management, Asset Living, ConAm Group, The Michaels Organization, RAM Partners and Bozzuto Group. AppFolio is listed as an others. Cushman & Wakefield is listed as a broad incumbent.
Does Equity Management have an API?
No public API is recorded for Equity Management.
What industry is Equity Management in?
Equity Management's product category is Residential Property Management. Its primary akta.pro industry code is BPAJAFAA, Multifamily Apartment Property Management, with a secondary code of BPAJAMAA, Residential Real Estate Asset Management. Its NAICS code is 531311 and its SIC code is 6513.