Magus
Merlin Group S.A. is a Polish e-commerce company that historically operated owned online storefronts (merlin.pl, cdp.pl, profit24.pl, mestro.pl, nieprzeczytane.pl) selling books, games, home entertainment, children's products, interior design, and cosmetics to Polish consumers. It is currently in restructuring.
- Company typePublic
- Founded2011
- HeadquartersPoznan, Poland
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Magus does
Merlin Group S.A. (w restrukturyzacji) is a Polish public limited company registered on 28 November 2011 (KRS 0000403289, NIP 1070013712) and listed on the GPW NewConnect alternative trading system under ticker MRG (ISIN PLADMSV00013). Historically, the company operated a portfolio of direct-to-consumer Polish-language e-commerce storefronts — merlin.pl, cdp.pl, nieprzeczytane.pl, profit24.pl, and mestro.pl — selling a horizontal assortment spanning books, games, home entertainment, children's articles, interior design, and cosmetics. Its headquarters are at ul. Stefana Batorego 18/108, 02-591 Warszawa.
The underlying business was built on an integrated platform combining warehouse operations, IT infrastructure, commerce functionality, marketing, customer service, and finance, sold end-to-end through the company's owned digital storefronts with no disclosed B2B or enterprise segment. Marketing was conducted through the corporate website (group.merlin.pl) and social media profiles (Facebook, Instagram, Twitter), and the company is GDPR-compliant under Regulation (EU) 2016/679. The operating geography is restricted to Poland.
In January 2024 the Management Board filed a petition to open reorganization proceedings (postępowanie sanacyjne) under Polish restructuring law, and the company ceased active operational activities in its prior e-commerce model. No revenue has been disclosed for 2024 and no financial forecasts were published. As of May 2026 a new Supervisory Board has been appointed (Zbigniew Operacz as Chairman, plus Paweł Zieliński, Mariusz Minasiewicz, Norbert Polewka, Henryk Dyjas, and Shane McCarthy), and an Ordinary General Meeting is scheduled for 28 May 2026. Robert Boruc serves as President of the Management Board. Current activity is concentrated on restructuring, organizing liabilities, and maintaining formal corporate operations rather than running an active retail business.
Magus firmographics
Firmographics- Name
- Magus
- Legal name
- Merlin Group S.A. w restrukturyzacji
- Website
- https://merlin.pl
- Company type
- Public
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Merlin Group S.A. is a Polish e-commerce company that historically operated owned online storefronts (merlin.pl, cdp.pl, profit24.pl, mestro.pl, nieprzeczytane.pl) selling books, games, home entertainment, children's products, interior design, and cosmetics to Polish consumers. It is currently in restructuring.
- Ownership category
- akta.pro rank
Where Magus is headquartered
LocationHeadquarters
- HQ city
- Poznan
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
Magus business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- E-commerce Sales: The company developed e-commerce projects based on an integrated platform. It operated online stores selling books, games, home entertainment, children's articles, interior design, and cosmetics. In 2024, the company did not conduct active operational business in the previous model.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels2 records
Magus product offering
Product offeringCore offering
Magus (Merlin Group S.A.) develops and operates multi-category direct-to-consumer e-commerce platforms in Poland, selling books, games, home entertainment, children's articles, interior design items, and cosmetics through owned online storefronts (merlin.pl, cdp.pl, nieprzeczytane.pl, profit24.pl, mestro.pl) running on an integrated back-office platform that unifies warehouse, IT, commerce, marketing, customer service, and finance. The company filed for reorganization proceedings in January 2024 and is not conducting active operational business in its prior e-commerce model.
Product overview
Merlin Group S.A. is a Polish e-commerce company that developed an integrated platform with resources including warehouse, IT, commerce, marketing, customer service, and finance capabilities. The company's portfolio of brands includes merlin.pl, cdp.pl, nieprzeczytane.pl, profit24.pl, and mestro.pl, operating online stores in categories such as books, games, home entertainment, children's articles, interior design, and cosmetics. As of 2024, the company is not conducting active operational activities and is focused on restructuring, organizing liabilities, maintaining formal operations, and corporate matters.
Differentiator
Problem solved
Functional benefit
Brands
- merlin.pl: Online bookstore and e-commerce platform
- cdp.pl
- nieprzeczytane.pl
- profit24.pl
- mestro.pl
Products and services
- merlin.pl Polish e-commerce platform offering books, games, home entertainment, children's articles, interior design, and cosmetics to Polish retail consumers.
- cdp.pl Owned e-commerce storefront in Poland, part of the Merlin Group's multi-brand portfolio of online retail platforms.
- nieprzeczytane.pl Owned e-commerce storefront in Poland, part of the Merlin Group's multi-brand portfolio of online retail platforms.
- profit24.pl Owned e-commerce storefront in Poland, part of the Merlin Group's multi-brand portfolio of online retail platforms.
- mestro.pl Owned e-commerce storefront in Poland, part of the Merlin Group's multi-brand portfolio of online retail platforms.
Companies that use Magus
Customer profileSegments1 record
Ideal customer profiles1 record
Magus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Magus partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AUTORYZOWANI.PL Prosta Spółka AkcyjnaminorAUTORYZOWANI.PL Prosta Spółka Akcyjna serves as the company's Authorized Advisor (Autoryzowany Doradca) for the NewConnect market, as required by market regulations. The firm is located at ul. Konstantego Ildefonsa Gałczyńskiego 39, 43-300 Bielsko-Biała.
Scale indicators2 records
Recent moves5 records
Expansion highlights1 record
Magus competitors and assessment
Company assessmentDirect peers
- RTV Euro AGD: RTV Euro AGD is one of the largest Polish multi-category retailers specializing in electronics, home appliances, and home entertainment. Comparable to Merlin Group's home entertainment and interior design categories within the Polish retail market.
- Pepco: Pepco is a major Polish-headquartered discount variety retailer offering multi-category everyday items including home goods, toys, and cosmetics. Comparable to Merlin Group's multi-category, value-oriented assortment within the Polish mass-market retail landscape.
- IKEA (Poland): IKEA operates in Poland as a major home furnishings and interior design retailer. Comparable to Merlin Group's interior design category, though with a different physical-retail-led operating model.
- Empik: Empik is a leading Polish multi-category retailer with a strong focus on books, music, entertainment products, and gifts. Closely comparable to Merlin Group's historical book-and-entertainment e-commerce focus through the merlin.pl storefront.
- Allegro: Allegro is the dominant Polish e-commerce marketplace offering multi-category retail spanning electronics, home, fashion, and more. Directly comparable to Merlin Group's historical multi-category e-commerce model targeting Polish consumers across diverse verticals.
- Rossmann: Rossmann is one of Poland's largest drugstore chains with a multi-category assortment including cosmetics, household goods, and children's products. Comparable to Merlin Group's cosmetics and children's articles categories within a Polish multi-category retail context.
- OLX Poland: OLX Poland is a leading online multi-category marketplace for new and used goods across home, electronics, children's products, and more. Comparable to Merlin Group's multi-category horizontal online retail approach within the Polish consumer market.
Emerging players
- x-kom: x-kom is a major Polish online electronics and consumer electronics retailer. Comparable to Merlin Group's home entertainment and electronics-adjacent categories within the Polish online retail landscape.
Broad incumbents
- Amazon (Poland): Amazon operates a broad multi-category e-commerce marketplace in Poland, offering books, electronics, home goods, and more. As a global incumbent, it competes with any restart of Merlin Group's multi-category e-commerce operations in Poland.
Others
- Ceneo.pl: Ceneo.pl is a leading Polish price comparison and shopping platform. As an ecosystem participant rather than a direct retailer, it shapes competitive dynamics and customer acquisition costs for any Polish multi-category e-commerce operator including Merlin Group.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Magus social profiles
Digital presenceMagus compliance and trust
Trust signalCompliance1 record
Magus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magus leadership team
Management profileNumber of profiles
Profiles7 records
Magus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magus
What does Magus do?
Magus (Merlin Group S.A.) develops and operates multi-category direct-to-consumer e-commerce platforms in Poland, selling books, games, home entertainment, children's articles, interior design items, and cosmetics through owned online storefronts (merlin.pl, cdp.pl, nieprzeczytane.pl, profit24.pl, mestro.pl) running on an integrated back-office platform that unifies warehouse, IT, commerce, marketing, customer service, and finance. The company filed for reorganization proceedings in January 2024 and is not conducting active operational business in its prior e-commerce model.
Is Magus a public or private company?
Magus is a public company. It is classified as public and is currently operating.
When was Magus founded?
Magus was founded in 2011. It employs 51 to 100 people.
Where is Magus based?
Magus is headquartered in Poznan, Poland, in the Europe region.
How does Magus make money?
One revenue line is on record: E-commerce Sales.
Who are Magus's main competitors?
Direct peers on record are RTV Euro AGD, Pepco, IKEA (Poland), Empik, Allegro, Rossmann and OLX Poland. x-kom is listed as an emerging player. Amazon (Poland) is listed as a broad incumbent. Ceneo.pl is listed as an others.
Does Magus have an API?
No public API is recorded for Magus.