Suncoast

What Suncoast does

Suncoast Power Boats Inc. is a privately held Florida-licensed yacht brokerage founded in 2018 and headquartered in Sarasota, Florida. The company specializes in brokering premium used powerboats and yachts, with particular expertise in performance boats, performance fishing boats, express cruisers, and motor yachts up to 50 feet. Suncoast serves individual buyers and sellers across the South and West Florida coasts, operating from two Southwest Florida locations (Sarasota and St. Petersburg) and an East Coast presence inside Doller Offshore Marine in Fort Lauderdale.

The company's core offering is a direct brokerage service, with revenue generated via commissions on individual vessel transactions ranging from under $10,000 to several million dollars. Supporting service lines include 60,000 square feet of indoor storage via a partnership with Shore Thing Storage, in-water slips at Sanibel Harbour Yacht Club, and national/international transportation and shipping arrangements including CE certification for European buyers. The firm is also a central node in a co-brokerage network providing access to 2,047 vessels across the United States, and maintains a "Sold Boats" database of 770 historical transactions.

The business model is relationship-driven and high-touch, with licensed brokers assigned to specific Florida territories to enable rapid response to buyers and sellers. Suncoast runs multi-channel marketing including its own website, social media (Facebook, Twitter, YouTube, Instagram), listings on all major marine marketplaces (Boat Trader, Boats.com, YachtWorld, Yachttrader, UsedBoats, Florida Mariner, Offshoreonly.com), print periodicals, and grassroots event marketing (the annual Suncoast Boat Show at Marina Jack and the Blast On The Bay charity fun run). The company has no disclosed institutional capital, is independently and founder-owned, and exhibits the characteristics of a regional lifestyle-business brokerage rather than a venture-backed or technology-led platform.

Name

Suncoast

Legal name

Suncoast Power Boats Inc.

Website

https://suncoastpowerboats.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Suncoast Power Boats is a Florida-licensed yacht brokerage that buys and sells premium used powerboats and yachts, specializing in performance boats, for individual clients across South Florida, with two Southwest Florida offices and access to a 2,000+ vessel co-brokerage network.

Ownership category

akta.pro rank

Headquarters

HQ city

Sarasota

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Boat Brokerage Commission: The company earns commissions on boat sales as a licensed Florida yacht broker, facilitating transactions between buyers and sellers of powerboats and yachts. They also offer to buy boats directly, assessing wholesale value and closing quickly via wire transfer.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Suncoast Power Boats is a licensed Florida yacht brokerage that brokers the sale of premium used powerboats and yachts between individual buyers and sellers, supplemented by a co-brokerage inventory network with access to 2,000+ boats, professional boat-selling services (valuation, photography, advertising, contract and closing supervision), indoor storage via a 60,000 sq ft Shore Thing Storage partnership, and domestic and international vessel transportation services.

Product overview

Suncoast Powerboat and Yacht Brokerage operates as a comprehensive boat brokerage platform serving South Florida's boating market. The core offering combines direct brokerage services for premium used powerboats and yachts with a co-brokerage network providing access to over 2,000 additional listings across the United States. Supporting services include indoor storage (60,000 sq ft partnership with Shore Thing Storage), transportation/shipping, and full boat selling assistance including valuation, photography, advertising, and closing supervision. The company specializes in performance boats, fishing boats, express cruisers, and motor yachts up to 50 feet, with brokers located in Sarasota and St. Petersburg, Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• Powerboat and Yacht Brokerage Licensed Florida yacht brokerage that connects individual buyers and sellers of premium used powerboats and yachts, with brokers conveniently located around South Florida and access to a network of countless vessels via the firm's co-brokerage relationships.
• Co-Brokerage Boat Listings Inventory access via co-brokerage relationships with outside firms, providing buyers with access to over 2,000 powerboats across categories such as Center Consoles, Cruisers, Sports Fishing Boats, Motor Yachts, and High Performance Boats from dealers across the United States.
• Boat Selling Services Full-service boat selling assistance including market value assessment, pricing strategy, professional photography, advertising on major marine websites, co-brokerage opportunities, and supervision of contract, survey and closing processes for vessel owners wanting to sell through the brokerage.
• Indoor Storage, High and Dry, and In-Water Slips Storage solutions partnership with Shore Thing Storage offering 60,000 square feet of indoor storage at the Sarasota office, plus in-water slips for sale and lease at Sanibel Harbour Yacht Club to accommodate clients' boats.
• Vessel Transportation and Shipping Arrangement of domestic and international vessel transport using licensed and insured carriers, with shrink wrapping and CE certification for European-bound customers, providing end-to-end logistics for buyers and sellers.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Shore Thing StoragecoreOthersPartnership for indoor storage services. Suncoast has 60,000 square feet of indoor storage available at the Sarasota office through this partnership. Also provides free dry storage for Blast On The Bay Boat Fun Run participants.
• Marina JackcoreStrategic or Co-development PartnerMarina Jack in Sarasota holds limited dock slips on first-come-first-serve basis for events, and hosts the annual Suncoast Boat Show. Partner location for Blast On The Bay event activities.
• OPBA ClubminorGTM or Marketing PartnerLocal performance boat club. Suncoast Power Boats is a proud sponsor of West Florida poker run events including OPBA Club events.
• Poker Runs Of AmericaminorGTM or Marketing PartnerNational poker run organization. Suncoast sponsors poker run events in Sarasota, Florida.
• Florida Power Boats ClubminorGTM or Marketing PartnerFlorida-based power boat club. Suncoast sponsors Florida Power Boats Club events in the Sarasota area.
• Doller Offshore MarinecoreChannel Partner/ Reseller/ DistributorFort Lauderdale location inside Doller Offshore Marine facility, providing East Coast of Florida coverage alongside the West Coast Sarasota office.
• Sanibel Harbour Yacht ClubminorOthersPartnership for boat slips for sale and lease at Sanibel Harbour Yacht Club office to accommodate clients' boats.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MarineMax: Largest publicly-traded U.S. recreational boat dealer with brokerage, new sales, service, and storage. A scaled incumbent operating broadly in the same industry and overlapping with Suncoast on premium used brokerage.

Direct peers

• Galati Yacht Sales: Multi-location Florida yacht broker and dealer specializing in premium new and brokerage yachts. Closest comparable in geography, customer segment, and product mix (premium used powerboats and motor yachts) to Suncoast.
• Russo Marine: Florida-based performance and sport boat dealer. Directly comparable because of its focus on the high-performance and center-console segments that match Suncoast's core specialty.
• Sundance Marine: Florida-based boat dealer and broker with multiple locations. Comparable regional peer serving similar premium powerboat and yacht buyers in overlapping Florida geographies.
• Denison Yachting: National yacht brokerage and dealer with significant Florida presence. Comparable as a full-service brokerage competing in the same premium used powerboat and motor yacht segment Suncoast serves.
• HMY Yacht Sales: Large Florida-anchored yacht brokerage and dealership with multiple East Coast locations. Directly comparable as a regional premium brokerage serving similar HNW buyers with new and used powerboat/yacht inventory.
• Pier One Yacht Sales: Florida-based yacht brokerage and dealer with a focus on motor yachts and express cruisers. Directly comparable product mix and customer profile to Suncoast's cruiser/motor yacht segment.

Others

• YachtWorld (Boats Group): Global yacht listing marketplace that is both Suncoast's listing platform and a place buyers can transact directly. Ecosystem participant that simultaneously enables and threatens traditional broker business models.
• Boat Trader (Boats Group): Largest U.S. boat listing marketplace and the technology platform underlying Suncoast's website. Adjacent ecosystem participant — a channel partner, supplier, and indirect competitor, not a direct brokerage peer.

Regional players

• Naples Yacht Brokerage: Southwest Florida yacht brokerage serving the Naples/Fort Myers corridor. Comparable as a regional peer targeting the same HNW used-boat buyers, though anchored to a different Florida sub-market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SuncoastPB
• YouTubeyoutube.com/channel/UCeAizyiUJVDrWvi5SouuFfg?view_as=subscriber
• Facebookfacebook.com/SuncostPowerboats
• Instagraminstagram.com/suncoastpowerboats
• LinkedInlinkedin.com/company/suncoast-power-boats-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suncoast