WiPS Systems

What WiPS Systems does

WiPS Systems d.o.o. is a Croatian privately-held software company founded in 1993 that develops and sells a modular, integrated business and accounting information system (ERP) for Croatian small and medium-sized enterprises. The software is built exclusively within the Microsoft Office environment using Microsoft programming tools and SQL databases, and consists of six functional modules covering financial operations, warehouse/inventory/commercial operations with VAT, payroll calculation, asset accounting, cash management, and a specialized vehicle/machine service add-on. The company also offers WiPSCloud®, a cloud-based delivery variant of the same product, and a separate web solutions service (domain registration, web hosting, email administration) delivered on a turnkey basis.

The business model combines one-time software license sales with bundled annual warranty and maintenance subscriptions (providing access to legal-compliance updates) plus professional services revenue from web solutions. Distribution is direct-to-customer via the company website (wips.hr) and a web-based customer center (centar.wips.hr) that handles license management, software distribution, and support communication. The company is registered with the Commercial Court in Split, operates from an office in Zagreb at Kruge 43, and reports a headcount of 1-10 employees with no external institutional funding or parent company. Target customers include Croatian wholesalers, retailers, craftsmen, auto service providers, and other SMEs requiring integrated financial, payroll, inventory, and regulatory-compliant reporting adapted to local Croatian legal requirements and business practices.

Name

WiPS Systems

Legal name

WiPS Systems d.o.o.

Website

https://wips.hr

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

WiPS Systems d.o.o. is a Croatian private software company founded in 1993 that develops and sells a modular Microsoft Office-based ERP system covering financial, payroll, inventory, and VAT compliance for Croatian SMEs, plus WiPSCloud and turnkey web hosting services.

Ownership category

akta.pro rank

Product category

Business Management Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industries

Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC), ERP Implementation & Systems Integration Services (BPAEAGAA)

Keywords

• Business software
• ERP software
• Accounting software
• Payroll software
• Inventory management

Headquarters

HQ city

Split

HQ country

Croatia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licensing: WiPS generates revenue through the sale of software licenses. License acquisition includes one-year warranty and access to newer program versions aligned with legal changes.
2. Warranty and Maintenance: Annual maintenance and support services bundled with license purchase, providing access to updates and legal compliance.
3. Web Solutions Services: Web design and development services offered on a 'turnkey' basis, including domain registration, web hosting, and email administration.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

WiPS Systems develops and sells a modular, integrated business and accounting information system (ERP) for Croatian small and medium enterprises, covering financial operations, warehouse/inventory/commercial operations, payroll, asset accounting, cash management, and vehicle/equipment service. The software is built exclusively within the Microsoft Office environment using Microsoft programming tools and SQL database systems, and is offered as on-premise software or via the WiPSCloud delivery variant. The company also provides turnkey web development and hosting services.

Product overview

WiPS Systems is a Croatian business software company offering a modular, integrated ERP/business information system built exclusively within the Microsoft Office environment. The core WiPS platform comprises six functional modules: Financijsko poslovanje (Financial Operations), Skladišno robno-materijalno komercijalno poslovanje i PDV (Warehouse/Inventory/Commercial Operations), Obračun plaća i drugog dohotka (Payroll), Knjigovodstvo imovine (Asset Accounting), Blagajničko poslovanje (Cash Management), and Servis vozila/strojeva (Vehicle/Equipment Service) as an add-on module. These modules are designed as self-contained logical units that share and exchange data with each other. The company also offers WiPSCloud for cloud-based deployment and Web rješenja (Web Solutions) for web development and hosting services.

Differentiator

Problem solved

Functional benefit

Brands

• WiPSCloud®: Cloud-based variant of the WiPS business management software system offering the same modular ERP functionality in a cloud deployment model.

Products and services

• WiPS Poslovni informacijski sustav (Core Platform)
• Financijsko poslovanje (Financial Operations)
• Skladišno, robno-materijalno, komercijalno poslovanje i PDV (Warehouse, Inventory, Commercial Operations and VAT)
• Obračun plaća i drugog dohotka (Payroll and Income Calculation)
• Knjigovodstvo imovine (Asset Accounting)
• Blagajničko poslovanje (Cash Management)
• Servis vozila/strojeva (Vehicle/Equipment Service)
• WiPSCloud
• Web rješenja (Web Solutions)

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• SAP Business One: SAP's SME-focused ERP offering financials, purchasing, inventory, and sales modules. As a broad incumbent in the global SMB ERP space, SAP Business One competes for the upper end of WiPS's customer segment with significantly larger R&D and partner ecosystems.
• Sage: Sage offers SMB accounting and ERP products (Sage 50, Sage Business Cloud, Sage Intacct) that target overlapping customer segments to WiPS — small and mid-sized businesses needing accounting, payroll, and operational modules — but across a much broader geographic footprint.
• Microsoft Dynamics 365 Business Central: Microsoft's cloud ERP aimed at SMBs/mid-market, providing financials, supply chain, and operations. It is a broad incumbent that competes with WiPS for the same Croatian SME customer base, though it serves a much wider global market beyond Croatia.
• Oracle NetSuite: Oracle NetSuite is a cloud ERP platform serving SMB and mid-market customers with financials, inventory, and commerce modules. It competes with WiPS in the upper SME tier, offering a modern cloud-native architecture versus WiPS's Windows/Office-based stack.

Direct peers

• Libusoft Cicom: Libusoft Cicom is a Croatian ERP and business information system vendor serving SMEs and public sector. It competes with WiPS in the Croatian market with a similar localized ERP product portfolio covering finance, payroll, and material operations.
• PANTHEON (DataLab): Slovenia-based DataLab PANTHEON is a long-standing SME ERP/accounting platform widely used across the Adriatic and Balkan markets. It directly competes with WiPS in the regional SMB ERP category with overlapping modules (finance, payroll, warehouse) and comparable modular licensing model.
• King (King ICT / King Office): King is a Croatian accounting and business software provider targeting SMEs with localized Croatian legal compliance. It is a direct domestic competitor to WiPS, serving similar customer segments with comparable accounting, payroll, and VAT modules.

Emerging players

• Xero: Xero is a cloud-based SMB accounting platform with growing EU footprint. While currently less localized for Croatian tax/payroll than WiPS, Xero represents the type of modern cloud-native competitor that could encroach on WiPS's SME customer base over time.

Others

• Računovodstveni servis / Moj-eRačun (FINA-ecosystem): Croatia's government-backed electronic invoicing platform (Moj eRačun) operated via FINA. It is an adjacent infrastructure player that Croatian businesses must integrate with, making it a comparable ecosystem participant for WiPS's VAT and invoicing functionality.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WiPS Systems