PANTHEON Farming

What PANTHEON Farming does

PANTHEON Farming is a vertically-integrated farm management ERP platform developed and operated by Datalab Agro AG, a Swiss-registered subsidiary (CHE-237.145.763) of parent group Datalab Tehnologije d.d. The platform combines agricultural production monitoring with financial management and IoT integrations in a modular architecture covering crops, livestock, vineyards, fruits and nuts, plus veterinary management (PANTHEON Vet) and a mobile variant (mAgri). Native integrations span ISOBUS-compliant agricultural machinery (via AEF membership), milking robots, pest-monitoring field sensors, spectral satellite imagery (SatFeeds), weather data, and a Crop Optimizer decision-support tool. Deployment options include on-premise install and a cloud-hosted SaaS variant with SSL encryption and certified data-center hosting.

The product was developed within parent Datalab d.d. starting in fiscal year 2011 and publicly launched in June 2012; Datalab Agro AG was incorporated in Pfäffikon, Switzerland on April 1, 2014 to commercialize the product outside existing Datalab channels. Between 2015 and 2016 the company built wholly-owned subsidiaries in Slovenia, Ukraine, Croatia, Poland, and Romania, supplemented by partner offices in Serbia and Macedonia, creating one of the larger agricultural IT distribution footprints in Central, Southeastern, and Eastern Europe. The company is GDPR-compliant and is recognized as a European Business Awards National Champion 2016/17.

Revenue is generated primarily through annual software licenses priced by activity type and farm size (per hectare, hectoliter, or animal count) — for example, a 30-cow, 40-hectare mixed farm pays approximately 718 EUR/year — with optional cloud hosting subscriptions and ancillary revenue from PANTHEON Vet, PANTHEON Enterprise SE, and PANTHEON Accounting ME add-on modules. Professional services (engineering and consulting, 600-1,200 EUR/day) represent a secondary revenue stream. GTM is sales-led via the seven-country subsidiary network, with additional content marketing, newsletter, agricultural fair participation (e.g., AGRALIM), and a referral-farm program. Customer base is dominated by small and mid-sized farms — including family operations, organic producers, agricultural cooperatives, and a handful of larger livestock enterprises — across EU and EU-candidate markets, with FADN reporting compliance acting as the principal regulatory pull-through for the product.

Name

PANTHEON Farming

Legal name

Datalab Agro AG

Website

https://datalab.ch

Company type

Private

Founded year

2014

Operating status

Operating

Short description

PANTHEON Farming is a modular ERP platform for small and mid-sized farms, covering crops, livestock, vineyards, fruits and nuts, veterinary records, and farm finance. Developed and distributed by Switzerland-based Datalab Agro AG through subsidiaries across eight Central, Southeastern, and Eastern European countries.

Ownership category

akta.pro rank

Product category

Farm Management Software

NAICS

Other Crop Farming (1119), Animal Production and Aquaculture (112)

SIC

Agricultural Services (700), Farm Machinery & Equipment (3523)

akta.pro primary industry

Farm Management Information Systems (FMIS) & Farm ERPs (AFAAAFAA)

akta.pro secondary industries

Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA), Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD), Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO), Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG)

Keywords

• Farm management software
• Agricultural ERP system
• Livestock management software
• Crop management platform
• Precision agriculture software

Headquarters

HQ city

Pfäffikon

HQ country

Switzerland

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Annual Software Licenses: Annual subscription-based licensing for PANTHEON Farming software. Prices vary by agricultural activity type and farm size (based on hectares, hectoliters, or animal count). Includes mobile app and unlimited users.
2. Cloud Hosting Services: Optional hosting service allowing farms to store data in secure data centers instead of maintaining their own server infrastructure. Monthly rental model with data storage capacity (500MB base, 350MB additional licenses).
3. PANTHEON Vet Licenses: Veterinary management module sold separately with base license (1,599 EUR purchase / 335.79 EUR annual renewal) and additional license add-ons (599 EUR purchase / 125.79 EUR renewal).
4. PANTHEON Enterprise/Accounting: Additional ERP modules (PANTHEON SE for Enterprise, ME for Accounting) available as separate licenses with annual subscription.
5. Professional Services: Consulting and engineering services billed at daily rates: Engineering II (technical tasks) at 600 EUR/day, Engineering I (difficult tasks) at 800 EUR/day, Consulting II (very difficult tasks) at 1,000 EUR/day, Consulting I (extremely difficult tasks) at 1,200 EUR/day.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

PANTHEON Farming is a unified farm management ERP platform that combines agricultural production modules (crops, livestock, grapes & wine, fruits & nuts) with veterinary management, financial accounting, and IoT/sensor integrations. It centralizes farm data entry, tracks production and costs, supports regulatory reporting such as FADN for EU subsidies, and integrates with agricultural machinery (ISOBUS standard), milking robots, field sensors, satellite imagery, and weather data for farms of various sizes.

Product overview

PANTHEON Farming is a unified farm management ERP system combining multiple agricultural modules (Crops, Livestock, Grapes & Wine, Fruits & Nuts) with veterinary management (PANTHEON Vet) and mobile access (mAgri). The platform also includes PANTHEON Enterprise (SE) and PANTHEON Accounting (ME) as product variants, and offers cloud hosting services. Everything is adapted to the needs of the farmer with integrations for agricultural machinery, milking robots, field sensors, crop optimization tools, satellite imagery, and weather data.

Differentiator

Problem solved

Functional benefit

Brands

• PANTHEON Vet: Veterinary management module for livestock health tracking and management.
• mAgri
• PANTHEON Enterprise (SE)
• PANTHEON Accounting (ME)

Products and services

• PANTHEON Farming The primary ERP system for modern farm management that combines different agricultural lines of business into one system including applications, IoT integrations, web service based data delivery, and a complete back office, adapted to the needs of farmers.
• PANTHEON Vet Veterinary management module for animal health records, veterinary documentation, and health monitoring within livestock operations. Sold separately with its own licensing (base license 1,599 EUR purchase / 335.79 EUR annual renewal, additional licenses at 599 EUR / 125.79 EUR renewal).
• PANTHEON Hosting Cloud-based data storage service for PANTHEON Farming allowing farms to host their data in certified international data centers with SSL encryption, eliminating the need for dedicated on-premise server infrastructure. Includes monthly storage capacity tiers (500MB base, 350MB additional licenses).
• mAgri Mobile application that extends PANTHEON Farming capabilities to mobile devices for field work and remote farm management. Includes a Livestock Light variant designed for smaller livestock operations.
• PANTHEON Enterprise (SE) Small Enterprise edition of PANTHEON providing core business management capabilities as an add-on ERP module for agricultural operations (priced at 799 EUR purchase / 167.79 EUR renewal / 52.90 EUR monthly hosting).
• PANTHEON Accounting (ME) Medium Enterprise edition including accounting and financial management capabilities for agricultural businesses (priced at 1,249 EUR purchase / 262.29 EUR renewal / 59.90 EUR monthly hosting).

Quantifiable outcome

• Up to 7,105 EUR/year savings for farms handling their own accounting without consultant needs
• +3 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature13 records

Partnerships

Four partnerships are on record, tiered core.

• AEF (Agricultural Industry Electronics Foundation)coreTechnology or IntegrationPANTHEON Farming is one of 160 members of AEF, involved in enforcement of the ISOBUS standard for agricultural machinery electronics. This membership enables integration capabilities with compliant agricultural equipment.
• Milking Robot ManufacturerscoreTechnology or IntegrationPANTHEON Farming supports import of milking data from milking robots, enabling automated data collection from robotic milking systems.
• Field Sensor and IoT ProviderscoreTechnology or IntegrationIntegration with automated pest monitoring systems that monitor insects lured into traps, and other field sensors for real-time agricultural data collection.
• AgroIT ConsortiumcoreStrategic or Co-development PartnerEU-funded project implementing an open, standards-based platform providing agricultural applications and services to farmers, communities, state institutions, agricultural consulting institutions (governmental and private), and EU institutions. PANTHEON Farming participates as part of the Datalab ecosystem.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• AGRIVI: AGRIVI is a farm management software platform originally from Croatia (overlap with PANTHEON's Croatian roots) covering crops, livestock, fruits/vegetables and offering satellite, weather and IoT integrations. Like PANTHEON, it sells to European SMB and mid-market farms via subscription.
• xFarm Technologies: xFarm is a European farm management platform with modules for crops, livestock and sustainability, plus IoT sensor, satellite and machinery integrations (including ISOBUS). Direct head-to-head competitor to PANTHEON in Mediterranean and CEE markets.
• 365FarmNet: 365FarmNet is a European cloud-based farm management system covering crops, livestock and documentation, backed by farm machinery OEMs. Competes with PANTHEON across multiple EU member states with a similar multi-module ERP-style approach.

Broad incumbents

• John Deere Operations Center: John Deere's Operations Center is an OEM-connected farm management platform emphasizing machinery data, agronomic planning and ISOBUS-driven integrations. Competes with PANTHEON's machinery-integration story where John Deere equipment is in use across CEE.
• Granular (Corteva): Granular is a farm management software suite (acquired by Corteva) covering agronomy, operations and finance for North American row-crop operations. A useful comparable for ACV economics of all-in-one farm ERPs, though geographically centered in the US.
• Bayer Climate FieldView: Climate FieldView is a global, Bayer-backed farm management platform combining satellite imagery, agronomic data and input recommendations. While it is a global incumbent with heavier focus on row-crop input sellers, it competes for the same large CEE farming customers that PANTHEON targets.
• Trimble Ag / AGCO Solutions: Trimble's agriculture business (largely acquired by AGCO) offers farm management software with deep machinery integration and precision agronomy tools. It is a much larger incumbent targeting similar European farmers, often bundled with hardware sales.

Emerging players

• Aegro: Aegro is a farm management SaaS covering crops, livestock and finance, originating in Brazil and expanding in South America. Comparable to PANTHEON in SMB-farmer vertical segmentation, multi-module ERP architecture, and analytics-led value proposition.
• AgriWebb: AgriWebb is a livestock-focused farm management platform with strong herd, paddock and compliance modules, plus mobile-first design. Comparable to PANTHEON's Livestock + PANTHEON Vet + mAgri Livestock Light combination, though primarily Australian.

Others

• AgriSolutions / ISOBUS implements: While not a direct software peer, Agricultural Industry Electronics Foundation (AEF) is the ISOBUS standardization body of which PANTHEON is a member. AEF-aligned machinery and implement vendors share the same interop ecosystem that PANTHEON's integration story is built on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PANTHEON Farming