F1i.com

Name

F1i.com

Legal name

DIGITAL MOTORSPORT MEDIA

Website

https://f1i.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Motorsport Digital Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

akta.pro primary industry

Motorsports Media Rights & Broadcasting (Series-Owned/Controlled) (MPAKAGAF)

Keywords

• Formula 1 news
• Motorsport media
• Racing journalism
• Sports news coverage
• Digital sports content

Headquarters

HQ city

Gibraltar

HQ country

Gibraltar

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising: F1i.com generates revenue through display advertising on its website. The site features banner advertisements and sponsored content opportunities, typical of digital media publishers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

F1i.com publishes a Formula 1-focused digital media website providing latest F1 news, race results, driver and team profiles, championship standings, technical analysis articles, photo galleries, and classic/historical motorsport content. The site is operated by Digital Motorsport Media, headquartered in Gibraltar, and is accessible globally at no cost to motorsport enthusiasts. A French-language version (f1i.fr) extends coverage to French-speaking F1 fans.

Product overview

F1i.com is a Formula 1 news and media website offering comprehensive coverage of the sport. The platform operates as a single unified news product with multiple content sections including news articles, race coverage, driver and team profiles, championship standings, technical analysis, photo galleries, and classic historical content. The site covers current F1 racing including the 2026 FIA Formula 1 World Championship with features like live race results, driver ratings, team talk content, and historical retrospectives.

Differentiator

Problem solved

Functional benefit

Products and services

• F1i.com News Platform A Formula 1-focused digital news and media website providing latest F1 news, race results, driver profiles, team profiles, championship standings, technical analysis, photo galleries, classic/historical content, and the F1 race calendar to motorsport fans worldwide.
• F1i.fr (French-language edition)

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Regional players

• Speedcafe: Speedcafe is an Australian motorsport news outlet with F1, Supercars, and endurance racing coverage. It overlaps with F1i.com's F1 editorial remit while primarily serving Australian/NZ motorsport audiences.
• Motorsport-Total.com: Motorsport-Total.com is a German-language motorsport news portal with strong F1 coverage. It is comparable to F1i.com in editorial scope but primarily serves DACH audiences rather than F1i.com's English/French global footprint.

Direct peers

• RacingNews365: RacingNews365 is an F1-focused digital news site delivering race results, driver news, and opinion pieces. It targets the same global F1 enthusiast audience as F1i.com with an ad-funded publishing model.
• Crash.net: Crash.net is an independent motorsport digital publisher covering MotoGP, F1, WorldSBK, and other series. It competes head-to-head with F1i.com for F1 fan traffic through news, results, and feature content.
• Motorsport.com: Motorsport.com is a leading independent digital publisher covering F1, MotoGP, NASCAR, IndyCar and other racing series with news, results, and technical analysis — directly comparable to F1i.com in audience, format, and ad-funded model.
• Autosport: Autosport is a long-established motorsport news brand covering F1 alongside other series, offering news, race reports, and technical features. It competes for the same enthusiast F1 audience as F1i.com through a similar digital-first, ad-supported model.

Emerging players

• WTF1: WTF1 is a digital motorsport media brand focused on F1 with strong social video and YouTube presence. It targets a younger F1 fanbase with the same content categories (news, features, opinion) as F1i.com.
• The Race: The Race is a digital-first motorsport media outlet offering F1 analysis, opinion, and video content. It overlaps with F1i.com in editorial coverage while leaning more heavily on video and podcasts.

Broad incumbents

• Formula1.com (Official F1): Formula1.com is the official digital home of the FIA Formula One World Championship. It is the rights-holder-anchored incumbent that sets the editorial agenda and competes with independent outlets like F1i.com for F1 search traffic and fan attention.
• ESPN F1: ESPN's F1 vertical is part of a major global sports media network offering F1 news, results, and analysis. It competes for the same U.S. and global F1 audience that F1i.com targets, but with vastly greater scale and broadcaster integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/F1icom
• Facebookfacebook.com/F1icom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about F1i.com