MBAction

What MBAction does

MBAction is a privately held French B2B telemarketing and customer relationship services company headquartered in Bouaye, Loire-Atlantique, near Nantes. Founded in 1997 by Marie-France Burgaud and currently led by her son Julien Burgaud alongside partner Delphine Foirry, the company operates with a stable core team of approximately 10 in-house tele-advisors living within minutes of the office, supplemented by a variable pool of CDD staff, temporary workers, and trained independent contractors for dedicated missions. The company's core offering covers outsourced B2B telephone prospecting — appointment setting, lead detection, market studies, database creation and qualification, telesales (télévente), mystery shopping calls (appels clients mystère), satisfaction surveys, and customer re-engagement calls — delivered through a multichannel approach combining voice, email, and SMS.

The technology backbone is WebMBA, a proprietary collaborative prospect management platform developed in-house and made available to recurring clients for real-time prospect tracking and daily tele-advisor coordination. The company reports investing more than 8% of annual revenue (CA) in developing these multichannel solutions, which is a meaningful reinvestment ratio for a firm of this scale. Complementary to the service line, MBAction runs a QUALIOPI-certified training program (delivered both inter-company and intra-company) covering phone prospecting, social media prospecting, and a certified 'Prospecter par téléphone' track registered with France Compétences under RS7453, available in unit-priced day-rate formats (€350 per participant per day) and full certification packages (€1,790 TTC for a 4-day program plus exam).

Revenue is generated predominantly through professional services for B2B clients across France (telemarketing and prospecting projects, priced via quote), with training programs as a secondary stream eligible for OPCO funding. The go-to-market is sales-led and inside-sales-driven, with delivery anchored at the Bouaye premises. Select named clients include MIL-TEK France (since 2006), Caisse d'Epargne Bretagne Pays de Loire (since 2017), ADISTO (since 2017), Manitou, Dynabuy, Nomis Immobilier Pro, and UBAT. The company operates with no disclosed external institutional or private equity investment, has no subsidiaries, and has undertaken no mergers, acquisitions, or restructuring events beyond two intra-family leadership transitions.

Name

MBAction

Legal name

MBACTION

Website

https://mbaction.fr

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

MBAction is a French B2B telemarketing and customer relationship services firm based in Bouaye near Nantes, founded in 1997, providing outsourced phone prospecting, appointment setting, mystery calls, surveys, and QUALIOPI-certified training to enterprise and SMB clients across France.

Ownership category

akta.pro rank

Product category

Telemarketing Services

NAICS

Professional, Scientific, and Technical Services (54), Business and Secretarial Schools (611410)

SIC

Services-Management Services (8741)

akta.pro primary industry

Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE)

akta.pro secondary industry

Telemarketing & Telesales Services (Outbound/Inbound) (BPAFAKAC)

Keywords

• B2B telemarketing services
• Phone prospecting training
• Customer satisfaction surveys
• Mystery shopping calls
• Appointment setting services

Headquarters

HQ city

Bouaye

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Telemarketing & Prospecting Services: B2B telemarketing services including outbound prospecting, appointment setting, lead detection, market studies, database qualification, televente, customer loyalty campaigns, and mystery shopping calls. Services are delivered by a team of tele-advisors operating from the company's premises in Bouaye.
2. Professional Training: Training programs on phone prospecting, social media prospecting, and customer relationship skills. Certified QUALIOPI training eligible for OPCO funding. Includes both inter-company and intra-company formats, as well as a certification preparation program 'Prospecter par téléphone' registered with France Compétences (RS7453).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

MBAction is a French B2B company that provides outsourced telephone-based commercial services, including B2B telemarketing, customer satisfaction surveys, mystery shopper calls, telesales, database creation and qualification, market studies, and customer re-engagement. The company also delivers professional training programs focused on phone and social media prospecting, certified under the French QUALIOPI and RS7453 certifications. Services are delivered by an in-house tele-advisor team and supported by their proprietary WebMBA collaborative platform.

Product overview

MBAction is a telephone-based business development and customer relationship services company offering a unified portfolio of telemarketing services and professional training products. The core offering consists of telephone prospecting (prospection téléphonique), appointment setting, database creation/qualification, telesales, customer satisfaction surveys, mystery calls, and customer follow-up services, all delivered by a team of tele-advisors operating from Bouaye, France. Complementing the service delivery, MBAction offers three structured training products: the 'Formation à la Prospection Téléphonique' (14-hour phone prospecting program), the 'Formation Prospection via Réseaux Sociaux' (social media prospecting), and a certified 'Certification Prospecter par Téléphone' (RS7453, France Compétences). Additionally, MBAction developed WebMBA, a proprietary collaborative CRM platform for prospect management and real-time reporting shared with recurring clients. The services and training products are designed as an integrated multichannel offering combining voice, email, and SMS channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Prospection Téléphonique (B2B Telemarketing)

Quantifiable outcome

• It now takes 8 calls to obtain an appointment (up from 3 in 2015 and 5 in 2019), demonstrating increased difficulty in B2B phone prospecting
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• NaoDevminorGTM or Marketing Partner · 1 April 2024Julien Burgaud and Delphine Foirry (MBAction leaders) presented at a NaoDev 'Matinale' on 'Why and how to outsource your phone prospecting?' More than 20 members attended, generating interest and Q&A. NaoDev is a tech community in the Nantes area.
• Cercle du Marketing Client / AdetemminorStrategic or Co-development Partner · 1 October 2021MBAction is a member of the Cercle du Marketing Client (Client Marketing Circle), the reference network of Client 360° marketing professionals. Since October 2021, the Cercle du Marketing Client has joined Adetem, the French association for marketing.
• Club des MargueritesminorStrategic or Co-development PartnerMBAction is a member of Club des Marguerites, an association bringing together customer relationship center professionals and/or assistance providers in Nantes and its area committed to collective exchange and enrichment. The club facilitates networking and best practice sharing among regional customer relationship professionals.
• DynabuyminorGTM or Marketing PartnerMBAction is a lifetime member of the Dynabuy business network, which facilitates business meetings fundamental for business development. Dynabuy connects businesses for commercial opportunities and networking events.
• Initiative NantesminorStrategic or Co-development PartnerMBAction acknowledges Initiative Nantes for supporting its dynamism. Initiative Nantes supports local entrepreneurship and business development in the Nantes area.
• DCF Nantes (Dirigeants Commerciaux de France)minorStrategic or Co-development PartnerMBAction holds a special place for the DCF network. Vritable place for sharing commercial function experience. The DCF is a professional network for commercial leaders in France.
• Mardi en 8 AssociationcoreStrategic or Co-development PartnerAssociation of companies in the customer relationship sector formed to create the 'Salon de la Relation Client de l'Ouest'. MBAction is a co-organizer of this regional customer relationship trade show, which had 40 exhibitors and 1,000 visitors in 2020. The association aims to promote the customer relationship sector at regional scale.
• CAP pour la VieminorOthersMBAction supports the association Cap pour la Vie as part of its CSR approach. The association fights cancer through sports events, research funding (via Héma), and patient/family support. MBAction helps raise donations for this social cause.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Orsys: French professional training company offering a broad catalog of business, digital, and management courses to corporate clients. Comparable to MBAction's certified training business in serving French enterprise training buyers, though Orsys leans toward IT/digital topics while MBAction focuses on sales prospecting.
• Armatis: French BPO/call center providing outsourced telemarketing, customer relationship management, and lead generation services to enterprise clients. Most comparable in size and French market positioning to MBAction, with similar outsourced outbound phone services.

Emerging players

• Eskimoz: French digital marketing agency specializing in SEO, SEA, and B2B lead generation. Comparable in serving French B2B clients seeking qualified leads, but differentiated by digital-first approach versus MBAction's voice-centric model.

Broad incumbents

• Majorel: International BPO (now part of Teleperformance) providing customer experience, sales, and digital marketing services including outsourced telemarketing. Comparable service portfolio but at significantly larger enterprise scale.
• Cegos: Large French professional training company offering sales, management, and soft-skills training programs with international presence. Comparable to MBAction's certified training arm (RS7453, QUALIOPI) but with vastly broader course catalog and global footprint.
• Foundever: Global customer experience company (formerly Sitel Group) providing outsourced sales, customer support, and lead generation services including phone-based B2B prospecting. Directly comparable core service offering but at enterprise and global scale.
• Teleperformance: World's largest customer experience BPO, headquartered in France, offering outsourced sales, customer service, and telemarketing. Comparable core offering (outbound phone-based B2B engagement) but at global enterprise scale across dozens of markets.
• Webhelp: French-origin global BPO providing outsourced customer experience, telemarketing, and lead generation services at much larger scale than MBAction. Directly comparable in core outsourced phone-based B2B services but operates internationally with tens of thousands of employees.
• Concentrix: Global customer experience and BPO company (which merged with Webhelp in 2023) providing outsourced sales, lead generation, and customer engagement services. Overlaps with MBAction's outsourced B2B telemarketing model but at significantly larger scale and broader geographic reach.

Others

• 1000mercis: French data-driven marketing company providing digital customer engagement, programmatic advertising, and customer relationship analytics. Adjacent to MBAction's CRM and prospect management work but focused on digital/data channels rather than phone-based prospecting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC3eOOM9wjw-zwuzIPs4ecAA
• LinkedInlinkedin.com/company/mbaction
• Xx.com/mb_action
• Facebookfacebook.com/mb.action.telemarketing.nantes

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MBAction