What Xtreme does

Xtreme, operating commercially as PC Gamer Medellin and branded online as Xtreme Hardware, is a privately held gaming-hardware retailer founded in 2018 and headquartered at Diagonal 75C #2A – 146 in the Belén La Mota neighborhood of Medellín, Colombia. The company sells custom-assembled gaming PCs (ensambles), individual components (processors including Intel Core Ultra and AMD Ryzen, graphics cards, cooling systems, storage, RAM, power supplies, thermal paste), chassis from brands such as Cougar, Corsair, and Thermaltake, gaming peripherals (headsets, mice, keyboards, microphones, webcams), high-refresh-rate monitors from Asus and Acer, pre-built gaming laptops from Acer Nitro, MSI, Gigabyte AERO, and Lenovo Legion, and gaming chairs from XPG. Product prices range from approximately COP $139,900 for budget peripherals to COP $11,879,900 for high-end MSI Vector laptops.

The business runs on a standard WooCommerce/WordPress e-commerce platform with no proprietary technology features, operating as a direct-to-consumer retailer through both a nationwide Colombian online storefront (pcgamermedellin.com) and a single physical showroom in Medellín. The revenue model is one-time hardware sales with no recurring component; customer acquisition relies on email newsletters, WhatsApp sales contact, and blog content marketing covering gaming news and PC-building guides. The sole disclosed customer segment is individual gaming enthusiasts in Colombia, with no enterprise or B2B motion evidenced. Ownership is independent with no venture capital, private equity, parent company, or M&A activity disclosed.

Name

Xtreme

Legal name

PC Gamer Medellin

Website

https://xtremehw.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Xtreme (PC Gamer Medellin) is a Colombian gaming-hardware retailer founded in 2018 that sells custom-built PCs, components, peripherals, monitors, laptops, and chairs through a WooCommerce storefront and a physical Medellín showroom to individual gaming enthusiasts nationwide.

Ownership category

akta.pro rank

Product category

Gaming PC and Hardware Retail

NAICS

Electronics and Appliance Retailers (44921)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

PC Gaming Computers & Peripherals Retail (CRACABAI)

akta.pro secondary industries

PC Gaming Hardware Retail (GPUs, CPUs, RAM, Storage) (CRACAFAC), PC Gaming Peripherals Retail (Keyboards, Mice, Headsets, Controllers) (CRACAFAD)

Keywords

• Gaming hardware retail
• Custom PC assembly
• Gaming peripherals
• Computer components
• Gaming laptops

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Retail Sales: One-time retail sales of gaming components including processors, graphics cards, chassis, peripherals, laptops, and gaming chairs. Revenue is generated through per-transaction sales with no recurring revenue model.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Xtreme is a gaming hardware retailer that sells custom-assembled gaming PCs (ensambles), individual PC components (processors, graphics cards, boards, storage, cooling, RAM, power supplies), gaming peripherals (headsets, mice, keyboards, microphones, speakers, webcams), gaming monitors, pre-built gaming laptops, and gaming chairs from brands such as MSI, Acer, Lenovo, Corsair, Logitech, Cougar, and Redragon. The business operates both a walk-in retail store in Medellín and an online storefront with nationwide shipping across Colombia.

Product overview

PC Gamer Medellin (branded as Xtreme Hardware) is a gaming-focused e-commerce retailer based in Medellín, Colombia. The company offers a comprehensive portfolio of gaming products centered around custom-assembled PCs (ensambles), individual components (processors, graphics cards, cooling, storage, memory, power supplies), peripherals (headsets, keyboards, mice, microphones), monitors, laptops, and gaming chairs. The core offering is custom PC assembly services combined with a wide selection of branded gaming hardware from manufacturers such as Intel, AMD, NVIDIA (MSI, ASUS), Acer, Corsair, Logitech, and Redragon.

Differentiator

Problem solved

Functional benefit

Products and services

• Ensambles (Custom Gaming PC Builds) Custom-assembled gaming PCs built to customer specifications using high-performance components including processors, graphics cards, cooling systems, and power supplies. Targeted at Colombian gamers wanting a ready-to-use custom rig.
• PC Components (Componentes) Individual PC components including motherboards, processors (Intel Core Ultra, AMD Ryzen), HDD/SSD storage, air and liquid cooling solutions, RAM memory, graphics cards, power supplies, and thermal paste. Sold to customers building or upgrading their own PCs.
• PC Chassis (Chasis) Computer cases and chassis from brands including Cougar, Corsair, Thermaltake, GameMax, and Watanna. Sold to PC builders selecting enclosures for custom builds.
• Gaming Peripherals (Periféricos) Gaming peripherals including headsets, mice, mousepads, keyboards, microphones, speakers, and webcams from brands such as Logitech, Redragon, and others. Sold to individual gamers for setup enhancement.
• Speakers (Parlantes) Standalone speakers sold under the peripherals section for gaming and entertainment audio setups.
• Gaming Monitors (Monitores) Gaming monitors from Asus and Acer featuring high refresh rates (180Hz–240Hz), low response times (0.5ms–1ms), and resolutions up to 1440p. Sold to gamers requiring fast-refresh displays.
• Gaming Laptops (Portátiles Gamer) Pre-built gaming laptops from Acer Nitro, MSI (Vector, Cyborg, Katana, Thin), Gigabyte AERO, and Lenovo Legion. Sold as ready-to-use gaming laptops with price ranges from budget to high-end (e.g., MSI VECTOR at $11,879,900 COP).
• Gaming Chairs (Sillas Gamer) Gaming chairs from XPG, including Nexus and Nexus Plus models. Sold as furniture accessories for gaming setups.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Regional players

• Coolmod: Spanish specialty gaming PC retailer focused on custom builds, components, and peripherals for enthusiasts. Operates in Spain rather than Colombia, but mirrors Xtreme's ensamble-centric, gamer-focused positioning.
• LDLC: French specialty PC and gaming hardware retailer known for enthusiast components and custom PC builds. Highly comparable business model to Xtreme, operating from France rather than Colombia.
• Cyberpuerta: Mexico-based retailer specializing in PC components, gaming hardware, and peripherals with both e-commerce and physical presence. Closely analogous model to Xtreme in the LATAM Spanish-speaking context.
• Mindfactory: Germany-based specialist retailer focused on PC components, peripherals, and custom builds. Similar assortment and ensamble orientation to Xtreme, but operating in a more mature European market.
• PC Componentes: Spain-based specialty PC component and gaming hardware retailer with strong ensamble/custom-build services. Highly comparable business model and customer profile, though operating in a different geography (Spain vs. Colombia).

Broad incumbents

• Amazon: Global e-commerce giant that ships gaming hardware and peripherals into Colombia. Competes with Xtreme on selection, price, and delivery speed across the same PC gaming categories.
• Newegg: Global PC enthusiast and gaming hardware retailer with deep component, peripheral, and pre-built assortment. Comparable category mix to Xtreme and ships into LATAM, though at significantly larger scale and broader geographic reach.
• Mercado Libre: Dominant LATAM e-commerce marketplace with operations in Colombia selling gaming PCs, components, and peripherals. Overlaps directly with Xtreme's product categories but at much greater scale, assortment, and logistics reach.
• Alkosto: Major Colombian big-box electronics retailer carrying laptops, PCs, monitors, and gaming-adjacent categories. Operates in the same Colombian market as Xtreme with physical stores and e-commerce, though with a much broader non-gaming focus.

Others

• Logitech (LATAM distributor/retail arm): Major peripherals brand (Logitech, Logitech G) whose products Xtreme resells. Listed as a peer because brand-direct online sales in Colombia increasingly bypass local retailers like Xtreme — a structural threat to the reseller model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/xtremehw
• Facebookfacebook.com/xtremehw
• LinkedInlinkedin.com/company/xtreme-hardware-lab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xtreme