What Golden 1 Center does

Golden 1 Center is a publicly owned, multi-purpose indoor-outdoor entertainment arena located at 500 David J. Stern Walk in downtown Sacramento, California, operated by the City of Sacramento in partnership with AEG (Anschutz Entertainment Group) and the Sacramento Kings ownership group led by Vivek Ranadivé. Opened in October 2016 at a development cost of $600 million, the venue has a basketball seating capacity of approximately 17,500 that expands to roughly 19,000 for concerts, with 34 luxury suites, 48 loft-style suites, and dedicated club seating and theatre boxes. It serves as the home court for the NBA's Sacramento Kings and hosts concerts across multiple genres (pop, rock, hip-hop, country, Latin, classical, alternative), family entertainment (Disney on Ice, Monster Jam, Harlem Globetrotters), NCAA Tournament games, UFC/WWE events, and special corporate and government functions, including California State Assembly sessions during COVID-19.

The arena's technical infrastructure includes the NBA's second-largest 4K Ultra HD video scoreboard at 84 feet in length, multi-gigabit Wi-Fi and cellular connectivity delivered through a multi-year Comcast partnership capable of handling 225,000 Instagram posts per second, and an official mobile app supporting mobile ticketing, interactive venue maps, real-time parking availability, in-seat food and beverage ordering, and instant replays. Golden 1 Center holds LEED Platinum Certification and operates as the first carbon-neutral and grid-neutral arena in professional basketball, with a rooftop solar array, off-site solar farm partnerships, advanced HVAC systems, LED lighting, and water conservation features. Distinctive architectural elements include five-story aircraft-hangar-style doors that connect the interior to the Delta breeze and the "Light the Beam" tradition (six purple lasers fired after each Kings home win), both serving as cultural anchors for the venue.

Revenue is generated through ticket sales for NBA games and concerts (priced from $15-$30 at upper levels to $600+ for courtside and $35-$500+ for concerts), recurring multi-year luxury suite and club seat subscriptions ($1,000-$6,000 per event), food and beverage concessions across multiple bars and a farm-to-fork dining program sourcing 90% of ingredients from within 150 miles, parking partnerships with the City of Sacramento ($10-$30 per vehicle), and premium experiences including VIP packages and Fast Lane Access passes. The venue is cashless, operates a clear bag policy, and is fully ADA-compliant. Distribution occurs through Ticketmaster (primary), the on-site box office, and the Ticket Squeeze resale marketplace, with marketing supported by an email newsletter, social media channels, and partnerships with Booking.com for hotel referrals.

Name

Golden 1 Center

Legal name

Golden 1 Center

Website

https://sacramentocenter.net

Company type

Public

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Golden 1 Center is a publicly owned, multi-purpose entertainment arena in downtown Sacramento, California, serving as the home court for the NBA Sacramento Kings and hosting concerts, family shows, and special events for approximately 17,500-19,000 guests per event.

Ownership category

akta.pro rank

Product category

Sports & Entertainment Venue

NAICS

Amusement, Gambling, and Recreation Industries (713), Drinking Places (Alcoholic Beverages) (722410)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industries

Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Concession & Stadium / Arena Catering (THAFAIAG), Neighborhood & Sports Bars (THAFAEAA)

Keywords

• Sports entertainment venue
• Live event hosting
• Premium seating suites
• Concert venue services
• Arena management

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Sales - NBA Games: Primary revenue from Sacramento Kings NBA regular season and playoff games. Approximately 17,500 capacity for basketball with ticket prices ranging from $15 for upper-level seats to over $600 for courtside seats.
2. Concert and Entertainment Event Tickets: Revenue from concerts, family shows, comedy, and special events. Capacity expands to approximately 19,000 for concerts. Ticket prices vary by artist and demand, ranging from $35 to $500+ for premium seats.
3. Premium Seating - Luxury Suites: 34 luxury suites with capacities ranging from 17 to 32 tickets, offering private entrances, dedicated attendants, in-suite catering options, premium parking, and exclusive lounge access. 48 loft-style suites accommodate 8-10 guests.
4. Club Seating: Club seating options including L Sections (L1-L42) and S Sections (S1-S34) with access to exclusive clubs, upscale concessions, and lounge spaces. VIP Packages include Luxury Suites, Theatre Boxes, or Club Seats (C1-C40).
5. Food and Beverage Concessions: Multiple bars and social spaces including Croft bar, Assembly by Crown Royal, and Rush by Sire Spirits. Diverse dining options including farm-to-fork cuisine with locally sourced ingredients. Cashless venue accepting credit, debit, and mobile payments.
6. Parking Services: Partnership with City of Sacramento for parking access in nearby garages and lots. Parking costs range from $10-30. No on-site parking operated directly by venue.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Golden 1 Center is a state-of-the-art multi-purpose entertainment arena in downtown Sacramento that hosts Sacramento Kings NBA games, major concert tours, family entertainment shows (such as Disney on Ice and Monster Jam), and special events. The venue sells tickets across multiple seating tiers including lower bowl, upper bowl, luxury suites, theatre boxes, and club seats, alongside on-site food and beverage concessions featuring a farm-to-fork dining program.

Product overview

Golden 1 Center is a state-of-the-art multi-purpose entertainment venue in downtown Sacramento, California, serving as the home arena for the NBA Sacramento Kings. The venue offers approximately 17,500 seats for basketball games expanding to 19,000 for concerts. Its product portfolio encompasses live sports events (NBA games), concert performances across multiple genres, family entertainment shows (Disney on Ice, Monster Jam), and premium VIP experiences including luxury suites and club seating. Supporting services include ticket sales through multiple channels (Ticketmaster, box office, resale), arena technology (Wi-Fi, 4K displays, mobile app), farm-to-fork dining, and comprehensive accessibility accommodations.

Differentiator

Problem solved

Functional benefit

Products and services

• Sacramento Kings NBA Game Tickets Reserved-seat and general admission tickets for Sacramento Kings NBA regular season home games, with capacity of approximately 17,500 and ticket prices ranging from $15 for upper-level seats to over $600 for courtside seats. Targeted at NBA fans and sports enthusiasts.
• Concert and Live Music Event Tickets Tickets for live music performances spanning rock, pop, hip-hop, country, classical, and Latin genres. Capacity expands to approximately 19,000 for concerts with ticket prices ranging from $35 to $500+ for premium seats. Targeted at music fans and concertgoers across diverse demographics.
• Family Entertainment Show Tickets Tickets for family-friendly touring productions including Disney on Ice, Monster Jam, Harlem Globetrotters, and Disney Descendants & Zombies. Targeted at families with children seeking live entertainment experiences.
• Luxury Suite Rentals 34 luxury suites with capacities ranging from 17 to 32 tickets, featuring private entrances, dedicated attendants, in-suite catering options, premium parking, and exclusive lounge access. Pricing ranges from $1,000 to $6,000 per event depending on suite type. Targeted at corporate clients, premium groups, and high-net-worth individuals.
• Theatre Box Rentals Intimate premium spaces hosting 4-8 guests with similar amenities to luxury suites at lower price points. Targeted at small groups, special occasions, and corporate entertainment for smaller parties.
• Club Seating VIP Packages VIP packages including Luxury Suites, Theatre Boxes, or Club Seats (C1-C40) with cushioned seating, access to private lounges like Lexus Lounge, in-seat service, and dedicated entrances. Prices range from $250 to $6,000. Concert VIP packages may include exclusive merchandise or meet-and-greet opportunities.
• Sacramento Kings Season Tickets Annual subscription for all Sacramento Kings regular season home games, including the 2026-2027 season. Targeted at dedicated Kings fans and corporate season ticket holders seeking year-round access.
• Food and Beverage Concessions On-site dining options including Croft bar, Assembly by Crown Royal, Rush by Sire Spirits, and farm-to-fork cuisine with locally sourced ingredients (90% from within 150 miles). Includes vegan and gluten-free choices. Cashless venue accepting credit, debit, and mobile payments.

Quantifiable outcome

• LED Platinum Certification achieved - highest level sustainable building recognition
• +3 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ComcastcoreTechnology or Integration · 1 January 2016Multi-year partnership establishing Golden 1 Center as the world's most connected indoor sports and entertainment venue. Infrastructure enables multi-gigabit Wi-Fi and cellular connectivity throughout the building and surrounding plaza, handling 225,000 Instagram posts per second.
• Ticket SqueezecoreChannel Partner/ Reseller/ DistributorTrusted resale marketplace partner for Golden 1 Center tickets. Offers 100% ticket authenticity guarantee, competitive pricing with low fees, side-by-side seating guarantee, last-minute downloadable tickets, and event cancellation refund protection.
• Booking.comminorChannel Partner/ Reseller/ DistributorHotel booking partnership recommending accommodations near Golden 1 Center with exclusive discounts for visitors attending events.
• AEG (Anschutz Entertainment Group)coreStrategic or Co-development PartnerAEG is a key partner in Golden 1 Center operations alongside City of Sacramento and Kings ownership group led by Vivek Ranadivé. AEG brings venue management expertise and entertainment industry connections.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golden 1 Center