DJ Simons & Sons

Name

DJ Simons & Sons

Legal name

D & J Simons & Sons Ltd

Website

https://djsimons.co.uk

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Inventory and Operations, Personnel, Marketing or Sales

Revenue model

1. Wholesale picture framing supplies: DJ Simons operates as a wholesale distributor of picture framing supplies to the trade, selling mouldings, mountboards, framing sundries, and machinery to professional picture framers and hobbyists. Products are sold in various quantities including individual units, packs, boxes, and lengths. The company also offers a chop service for custom-cut mouldings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

DJ Simons & Sons is a wholesale distributor and supplier of picture framing products, stocking over 2,500 mouldings, mountboards, framing sundries, and framing machinery for trade and hobby framers. The company complements its product range with a 2-day chop service that cuts mouldings and woodturnery to custom lengths, alongside same-day London van delivery and nationwide carrier distribution.

Product overview

DJ Simons & Sons is a fourth-generation family business and one of the UK's largest stockists of picture framing supplies, operating as both a distributor and manufacturer. The product portfolio centers on four core categories: (1) Mouldings - over 2,500 picture frame mouldings including branded ranges like Royal, Ema Core, Van Gogh, Windsor, and Daler; (2) Boards - comprehensive mountboard offerings spanning Standard Cream Core, Conservation White Core, Museum Conservation, Budget, Heat/Cold Mounting, and Specialty ranges; (3) Framing Sundries - accessories and consumables including adhesives, tapes, fittings, and finishing materials; (4) Machinery - major UK distributor of equipment from leading manufacturers. The company also offers a custom Chop Service for cutting mouldings to specification and stocks over 700 photo frames plus Woodturnery components. A sister company, Emafyl, manufactures extruded polystyrene picture frame mouldings.

Differentiator

Problem solved

Functional benefit

Products and services

• Picture Framing Mouldings Over 2,500 moulding profiles in wood, composite, and finished styles for picture framing professionals and hobbyists.
• Mountboards and Framing Boards Comprehensive range of mountboards including the DALER range, conservation mountboards, and heat-activated adhesive boards for professional and hobby framers.
• Conservation Mountboards Archival-grade conservation mountboards designed for preservation framing of artworks and photographs.
• Heat Activated Adhesive Boards Heat-activated adhesive boards used by professional framers for mounting artwork without traditional wet adhesives.
• Framing Sundries Accessory items for picture framing including glazing, backing, fixings, tapes, and consumables used in frame assembly.
• Framing Machinery Picture framing machinery and equipment for cutting, joining, and assembling frames, supplied to trade workshops.
• Woodturnery Range Turned wooden mouldings and decorative framing components in the Royal Range and Ema Core ranges.
• Van Gogh Moulding Range Decorative moulding range from the Van Gogh collection for premium and artistic picture framing applications.
• Chop Service (Custom Length Cutting) Custom length cutting service for mouldings and woodturnery, with a 2-day turnaround, enabling framers to receive ready-to-assemble components.
• Ready-Made Frames Pre-assembled picture frames supplied for retail and trade customers needing finished framing products.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• EmafylcoreStrategic or Co-development Partner · 1 January 1987Sister company opened in January 1987, manufacturing extruded polystyrene picture frame mouldings at a site by the Thames Barrier in London. The facility grew to 320,000 square feet over time. Emafyl products are distributed through DJ Simons and the website copyright states 'Robobond Ltd (t/a Emafyl Ltd)'.
• Daler RowneyminorChannel Partner/ Reseller/ DistributorDaler Rowney is a supplier of mountboards that DJ Simons stocks and distributes. Products include the Daler mountboard range sold through DJ Simons.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Larson-Juhl: Global picture frame moulding manufacturer and distributor serving professional framers with branded moulding collections — directly comparable to DJ Simons' 2,500+ moulding range and trade distribution model.
• Nielsen Bainbridge: Parent/related entity to Larson-Juhl; global framing supplies manufacturer and distributor of mouldings, mat boards, and glazing — comparable breadth of trade framing catalogue.
• Crescent Cardboard Company: Major US mountboard and rag mat board manufacturer serving professional picture framers and conservation framers — directly comparable core product (mountboards) to DJ Simons' boards category.
• Daler Rowney: UK-based artist materials manufacturer supplying mountboards (Daler brand) that DJ Simons distributes. Direct peer in the artist/framing materials manufacturing space and a channel partner.

Broad incumbents

• Royal Talens: European artist materials manufacturer (Rembrandt, Van Gogh, Cobra lines) selling to artists and art institutions — comparable in serving artist and framing-adjacent end markets.
• Faber-Castell: Global artist and graphic arts supplies manufacturer with broad SKU range across drawing/painting materials — comparable as a broad incumbent in artist materials distribution.
• Winsor & Newton: Established global fine art materials manufacturer (paints, papers, brushes, boards) serving artists, galleries and education — overlapping end customer (artists/framing trade) with broader art supplies portfolio.

Others

• Hydrovane: Compressor manufacturer whose equipment DJ Simons explicitly distributes — comparable as an upstream machinery supplier and ecosystem partner rather than competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dj-simons

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DJ Simons & Sons