What Environics Research Group does

Environics Research Group is a Toronto-based, privately held Canadian market research and consulting firm founded in 1970. The firm operates with a workforce of 501-1000 employees and delivers evidence-based research and consulting services to enterprise, government, and non-profit clients across 14 industry verticals including advertising and marketing, corporate affairs, healthcare, financial services, public sector, energy and environment, and consumer lifestyle.

Its core offering centers on the proprietary Social Values framework, a psychographic and generational segmentation system with 100+ unique constructs covering five generations of Canadians (Elders through Gen Z). The framework is underpinned by an annual survey of approximately 50,000 Canadians, building a longitudinal proprietary data asset over 55+ years. Service delivery is organized into four pillars: Social Values (segmentation), Research (qualitative, quantitative, advanced analytics, online intelligence), Consulting (B2B research, brand health, customer satisfaction, public consultation, stakeholder engagement, trend consulting, workshops), and Solutions (industry-specific offerings in energy, financial services, healthcare, public sector, and segmentations).

The business model is professional services-based: revenue is generated through custom research engagements, consulting projects, and pre-packaged solutions sold via direct enterprise field sales. Pricing is quote-based and not publicly disclosed. Distribution is single-country/domestic, concentrated in Canada, with select consulting practices (e.g., International Research, Indigenous Relations) extending potential reach. Named clients include Professional Engineers Ontario, Skilled Trades Ontario, Thunder Bay, LCBO, Sagen, Amazon Ads, Diabetes Canada, and the Ontario Nonprofit Network, with no single anchor customer disclosed.

Name

Environics Research Group

Legal name

Environics Research Group

Website

https://environicsresearch.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Environics Research Group is a Toronto-based Canadian market research and consulting firm, founded in 1970, that delivers proprietary Social Values segmentation and custom research services to enterprise, government, and non-profit clients across 14 industry verticals.

Ownership category

akta.pro rank

Product category

Market Research and Consulting Services

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Consulting Services (541613), Management Consulting Services (54161)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)

akta.pro primary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

akta.pro secondary industries

Brand Consulting, Audits & Research (Brand Health, Equity, Competitive) (BPAFAEAJ), Qualitative Research (Focus Groups, IDIs, Ethnography) (MPAAALAE), Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK)

Keywords

• Market research services
• Social values research
• Consumer insights consulting
• Psychographic segmentation
• Brand strategy research

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Research and Consulting Services: Environics generates revenue through providing custom research services, consulting engagements, and pre-packaged solutions to enterprise clients across multiple industries including healthcare, financial services, energy & environment, public sector, and corporate affairs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Environics Research Group is an evidence-based consultancy that delivers custom market research, social values segmentation, and strategic consulting services to enterprise and government clients in Canada. Its flagship offering is the proprietary Social Values framework, backed by an annual survey of 50,000 Canadians and 100+ unique constructs, with generational segmentations covering Elders through Gen Z. The firm sells qualitative, quantitative, and advanced analytics research, plus consulting engagements in brand strategy, customer satisfaction, public consultation, stakeholder engagement, and product innovation.

Product overview

Environics Research Group offers a portfolio of integrated market research and consulting solutions organized around four core pillars: Social Values (proprietary psychographic segmentation), Research (qualitative, quantitative, advanced analytics, online intelligence), Consulting (strategic advisory across brand, customer, and stakeholder engagement), and Solutions (industry and domain-specific offerings in energy, financial services, healthcare, public sector, and segmentations). The company's flagship Social Values framework, which includes generational segmentations spanning five generations of Canadians, underpins its consulting and solutions offerings, creating an integrated analytical approach to human insights research.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Values Proprietary research solution for uncovering human needs and motivations through psychographic and generational segmentations, backed by an annual survey of 50,000 Canadians and 100+ unique constructs. Sold to enterprise and government clients seeking deep Canadian consumer insights.
• Research Comprehensive research service offering qualitative, quantitative, advanced analytics, and online intelligence capabilities for enterprise and government clients across multiple industries.
• Consulting Expert consulting service spanning B2B research, brand health and strategy, customer satisfaction, product innovation, public consultation, reputation research, stakeholder engagement, and workshops. Sold to enterprise and government clients needing strategic advisory grounded in research findings.
• Solutions Tailored industry and domain-specific solution offering spanning energy and environment, financial services, healthcare, psychographic, public sector, and segmentations, sold to clients needing pre-configured expertise for vertical use cases.
• Generational Segmentations Social Values-based generational segmentation covering Elders (Pre-1946), Boomers (1946-1965), Gen X (1966-1979), Millennials (1980-1995), and Gen Z (Post-1995), sold to clients targeting Canadian generational cohorts.

Quantifiable outcome

• 50,000 Canadians surveyed annually for Social Values research
• +2 more outcomes

Named customers9 records

Segments14 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Ontario Nonprofit NetworkcoreStrategic or Co-development PartnerEnvironics Research partners with Ontario Nonprofit Network on its 7th Annual Sector Survey, providing research expertise and insights for the nonprofit sector in Ontario.
• LCBOminorStrategic or Co-development PartnerLCBO partnered with Environics Research for Spirit of Sustainability Commitment research and insights.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Kantar: Global research, data, and insights company. Overlaps with Environics on brand health, consumer research, and public sector/social research, but at much greater scale and geographic reach.
• Ipsos: Global market research and consulting firm with a large Canadian operation. Comparable as a competing provider of custom research, public opinion, and brand/consumer insights across the same enterprise and government client set Environics serves.
• NielsenIQ: Global consumer intelligence firm with significant Canadian operations. Comparable in providing consumer and market insights to enterprise clients, with overlapping customer segments in CPG, retail, and financial services.

Direct peers

• Pollara Strategic Insights: Canadian full-service research firm offering custom qualitative, quantitative, and public opinion research. Directly comparable in delivery model, client base, and Canadian market focus.
• Abacus Data: Canadian public opinion and market research firm. Direct peer in custom research, public consultation, and stakeholder research for government and corporate clients across Canada.
• Léger: Canadian-owned market research and analytics firm. Direct competitor in Canada offering opinion research, custom research, and consulting to enterprise and government clients, with a similar vertical coverage and delivery model.
• Maru Group: Canadian-headquartered research and insights group (including Maru/Blue and Maru/Matchbox). Comparable as a domestic full-service custom research and advisory firm operating across similar industries and methodologies.
• The Strategic Counsel: Toronto-based custom market research and consulting firm. Comparable as a Canadian research and consulting provider serving corporate, government, and association clients with similar methodology mix.
• Innovative Research Group: Canadian-based research and consulting firm offering custom qualitative, quantitative, and public affairs research. Comparable in scope, client mix, and Canadian-only market focus.
• Forum Research: Canadian public opinion and market research firm. Comparable in custom survey research and polling for media, government, and enterprise clients in Canada.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@EnvironicsResearchToronto
• Facebookfacebook.com/environicsresearch
• LinkedInlinkedin.com/company/environics-research-group
• Xx.com/environicsmr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Environics Research Group