Diweave

What Diweave does

Diweave is a Czech e-commerce retailer founded in 2014 and headquartered in Hrubá Voda, Olomouc Region, Czech Republic. The company operates the diweave.store online storefront, selling cycling accessories, children's bicycles, and fitness equipment to consumers and wholesale buyers in the Czech Republic and Slovakia. The product catalogue is composed entirely of third-party branded merchandise — including Michelin tires, Taya chains (1-11 speed systems), RoyalBaby children's bicycles and balance bikes, Birzman tools, and a range of other cycling and outdoor accessories — with no proprietary technology, private-label line, or exclusive distribution rights disclosed.

The business is built on the Shoptet hosted e-commerce platform and accepts online payments, with pricing displayed in both Czech Koruna (CZK) and Euros (EUR) to serve domestic and Slovakian customers. Unit prices span roughly 35 Kč for small accessories to over 12,000 Kč for bulk chain orders, with children's bikes priced between 1,399 Kč and 4,190 Kč, and a persistent discount-led merchandising approach is visible across most items shown at 28-50% off original list prices. The technology stack is commodity SaaS with no proprietary systems.

Diweave runs a dual go-to-market combining direct-to-consumer retail through its own storefront with a wholesale (velkoobchod) program aimed at business buyers purchasing in volume, and lists on the MALL.cz Czech marketplace for additional reach. Marketing assets include a co-branded Birzman Czech Republic Facebook page and a cross-promotional partnership with Czech tourism portal Kempy-chaty.cz. A Ukrainian branch previously organised cycling events, including the 2014 'Cestami Opryšků' marathon in Rachiv, suggesting earlier cross-border activity in Eastern Europe that has not produced visible recent output.

Name

Diweave

Legal name

Diweave

Website

https://diweave.store

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Diweave is a Czech e-commerce retailer founded in 2014 that resells branded cycling accessories (Michelin tires, Taya chains, Birzman tools), children's bicycles (RoyalBaby), and fitness equipment to consumers and wholesale buyers in the Czech Republic and Slovakia through its online storefront and MALL.cz listing.

Ownership category

akta.pro rank

Product category

Cycling Accessories and Children's Bicycles Retail

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

akta.pro industry

PRIMARYCRAMAHAL

Bike Online Retail & Omnichannel Specialists

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Cycling & Bike Retail

SECONDARYCRAMAHAB

Bike Parts & Components Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Cycling & Bike Retail

SECONDARYCRAMAHAG

Kids’ & Family Bike Retail (Youth, Trailers, Seats)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Cycling & Bike Retail

SECONDARYCRAMAHAD

Bike Accessories Retail (Lights, Locks, Racks, Bags)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Cycling & Bike Retail

Keywords

• Cycling accessories retail
• Children's bicycles
• Bicycle tires tubes
• Bicycle chains parts
• Balance bikes fitness

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Product Sales: One-time product sales of cycling accessories, tires, inner tubes, chains, children's bikes, balance bikes, and fitness equipment. Products are sold at unit prices with occasional promotional discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Diweave is an online retailer that sells branded cycling maintenance products, RoyalBaby children's bicycles and balance bikes, and home fitness equipment to individual consumers and small resellers. It curates multi-brand inventory from Michelin, Taya, RoyalBaby, Birzman, Tempish, Sportop, and Hanseline and sells it through its diweave.store e-commerce site and wholesale channel, with prices in CZK and EUR.

Product overview

Diweave is a Czech e-commerce retailer specializing in cycling accessories and children's bicycles. The product portfolio includes RoyalBaby branded children's bikes (Freestyle Space series) and balance bikes (Chipmunk, RUN Knight, Dinosaur models), Michelin tires across road/mountain/trekking categories, Taya bicycle chains spanning 1-speed to 11-speed systems with various technologies (Diamond Hard Technology, Ultra-Light, GST), Taya Sigma Connector quick links, and fitness equipment. The company operates as an online store with both retail and wholesale (velkoobchod) channels.

Differentiator

Problem solved

Functional benefit

Products and services

• RoyalBaby Children's Bikes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Kempy-chaty.czminorGTM or Marketing PartnerDiweave's marketing partner. Kempy-chaty.cz is a Czech tourism portal that created a discussion forum for hikers and cyclists. The partnership provides Diweave with marketing exposure to outdoor enthusiasts and cycling community.
• MALL PartnerminorChannel Partner/ Reseller/ DistributorDiweave is listed as a partner on MALL.cz, a major Czech e-commerce marketplace, indicating product distribution through this channel.
• Igor Valerijovych PochvishchevminorOthersLeader of the cycling community in Rakhov, Ukraine. Co-organized the 'Cestami Opryšků 2014' cycling marathon. Served as organizer of the event in Rachiv district.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Birzman: Premium cycling tools and accessories brand that Diweave distributes in CZ (Diweave's Facebook page is branded as Birzman Czech Republic). Comparable as a key brand partner, not a direct competitor.
• MALL.cz: Czech e-commerce marketplace where Diweave already lists as a partner. Comparable as a CZ e-commerce channel partner/distributor rather than a direct cycling competitor.
• Alza.cz: Largest Czech general e-commerce platform. Comparable as a CZ online retail ecosystem participant where Diweave competes for shopper attention, though not a cycling specialist.
• RoyalBaby: Children's bike brand whose products dominate Diweave's catalog. Comparable as a key supplier whose brand strength drives Diweave's best-selling category; relationship is supplier rather than competitive.

Broad incumbents

• Bike24: Europe-leading pure-play cycling e-commerce retailer. Comparable to Diweave's online-first cycling model and category focus, but operates across all of Europe with proprietary assortment and much larger scale.
• Wiggle: International cycling and tri-sports online specialist. Closely comparable business model to Diweave's online cycling retail, but at far larger scale and with proprietary house brands.
• Chain Reaction Cycles: Global online cycling and tri-sports retailer. Similar DTC e-commerce model to Diweave but serves an international audience with deep parts, accessories, and bikes catalog.
• Decathlon: Global sporting-goods retailer with strong CZ footprint and full cycling assortment. Overlaps Diweave's categories as a broad incumbent but with proprietary brands, larger scale, and physical stores.

Direct peers

• Insportline: CZ/SK-based online sports equipment and cycling retailer. Comparable to Diweave as a specialist CEE e-tailer offering bikes, accessories, and fitness gear to similar customers.
• Sportisimo: Largest Czech sporting-goods omni-channel retailer with strong cycling category presence. Directly comparable to Diweave in targeting CZ cycling and family sport buyers, but operates at far greater scale across many more categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/birzmanczechrepublic

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diweave