Coovaeco Turismo

What Coovaeco Turismo does

Coovaeco Turismo is an Argentine cooperative travel agency founded on January 30, 1944, headquartered at Maipú 648 in Rosario, Santa Fe. The company operates as a full-service travel platform offering eight integrated product modules: Aéreos (flight booking), Hoteles (hotel reservations), Paquetes (vacation packages), Salidas Grupales (group departures), Circuitos (guided tours), Autos (car rentals), Traslados (ground transfers), and Actividades (excursions), complemented by Asistencia travel insurance (via Assist-Card), Viajes Corporativos (corporate travel management), Congresos y Eventos (event organization), and a specialized Viajes Técnicos line for agricultural and technical tourism. It serves individual leisure travelers, corporate/business clients, and a niche agricultural vertical, with sample international packages ranging from USD 731 (Rio de Janeiro, 8 nights) to USD 7,150 (China 2026, 14 nights).

The company's distribution combines a transactional website at coovaeco.com with 10 physical branch offices across Argentina (Rosario, Córdoba, Buenos Aires, Crespo, General Cabrera, Marcos Juárez, Rojas, Avellaneda, Justiniano Posse) and a cooperative/insurance agent network reaching 1,000+ localities. The platform is IATA-certified and operates under Argentine tourism registry credentials (EVyT DNT Leg 2220, Resol 147/80). The website is powered by a third-party technology provider ("Consult-Ar"). Revenue is generated primarily through transaction fees on bookings, with additional affiliate revenue from Assist-Card insurance and professional services fees for corporate travel and event management. Customer financing is offered through multiple Argentine banks (Banco Macro, Santander Río, Banco Nación) and via a distinctive "Plan Cereal" cereal-based payment program.

Coovaeco is organized as a cooperative (Coovaeco Turismo Coop. Ltda.) and is integrated into the Grupo Cooperativo alongside Asociación de Cooperativas Argentinas (ACA), La Segunda Coop. de Seguros Generales Ltda., and Avalian, which together provide cross-referral and distribution leverage across Argentina. The company is led by General Manager Wadi Bitar and governed by a 10-member Consejo de Administración with no external institutional or private equity ownership disclosed. A subsidiary, Complejo Coovaeco, operates an adjacent physical hospitality/events complex. Marketing channels span the website, Facebook, Instagram, WhatsApp (with five product-segmented sales lines), email newsletter, and bank partnership promotions.

Name

Coovaeco Turismo

Legal name

Coovaeco Turismo Coop. Ltda.

Website

https://coovaeco.com

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

11–50 employees

Short description

Coovaeco Turismo is an Argentine cooperative travel agency founded in 1944 in Rosario, offering flights, hotels, packages, group tours, and corporate travel via 10 branches and an online platform, with agricultural technical tourism specialization and Grupo Cooperativo integration.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Tour Operators (56152), Other Travel Arrangement and Reservation Services (56159), Convention and Trade Show Organizers (561920)

SIC

Transportation Services (4700), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Multi-Country/Regional Circuit Tour Operators (THAKADAK)

akta.pro secondary industries

Corporate Travel & Accommodation Coordination (HSACADAL), Group, Family & Multi-Generational Travel Planning (HSACAKAK), Travel Insurance Coordination (HSACAKAI)

Keywords

• Travel agency services
• Vacation packages
• Corporate travel management
• Agricultural tourism
• Flight and hotel booking

Headquarters

HQ city

Rosario

HQ country

Argentina

HQ region

Latin America

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Airline Tickets (Aéreos): Domestic and international flight booking, sold as standalone tickets or bundled into packages.
2. Hotels (Alojamiento): Hotel accommodation bookings across domestic and international destinations.
3. Tourism Packages (Paquetes): Pre-packaged and customizable travel bundles including flights, hotels, and excursions for domestic and international destinations.
4. Car Rentals (Autos): Vehicle rental booking services.
5. Transfers (Traslados): Ground transportation between airports, hotels, and destinations.
6. Group Tours (Salidas grupales): Organized group departures to domestic and international destinations with set itineraries.
7. Corporate Travel Management (Viajes Corporativos): Specialized business travel services including technical and agricultural sector travel, congress, and event organization.
8. Travel Insurance (Asistencia al Viajero): Sale of travel assistance and insurance policies through Assist-Card partnership.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Coovaeco Turismo is a cooperative travel agency that operates a unified booking platform offering flight reservations, hotel accommodations, vacation packages, car rentals, transfers, group tours, guided circuits, and excursion activities. The agency also provides specialized services including corporate travel management, congress and event organization, and agricultural/technical travel, complemented by travel insurance through an Assist-Card partnership.

Product overview

Coovaeco Turismo is a travel agency cooperative that operates as a unified booking platform offering multiple interconnected travel services. The core product portfolio consists of eight integrated service modules: Aéreos (flight booking), Hoteles (hotel reservations), Paquetes (vacation packages), Salidas Grupales (group departures), Circuitos (guided tours), Autos (car rentals), Traslados (transfers), and Actividades (excursions). These services are complemented by Asistencia (travel insurance via Assist-Card partnership), Viajes Corporativos (corporate travel management), and Congresos y Eventos (event organization). The platform differentiates itself with specialized offerings like Viajes Técnicos (technical/agricultural travel) and Salidas Especiales (special themed packages such as Ola Europea and Formula One tours). The architecture operates as a single integrated system where customers can search and book across multiple service categories, with packages often combining flights, hotels, and activities. The company also offers financing options through Plan Cereal and various banking payment methods.

Differentiator

Problem solved

Functional benefit

Products and services

• Aéreos (Flights)
• Hoteles (Hotels)
• Paquetes (Travel Packages)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Asociación de Cooperativas Argentinas (ACA)coreStrategic or Co-development PartnerCoovaeco is a member of the Grupo Cooperativo that includes ACA. ACA is one of Argentina's largest agricultural cooperatives. This partnership provides Coovaeco with access to a vast network of cooperative members across Argentina, enabling it to reach over 1,000 localities through cooperative and insurance agents.
• La Segunda Coop. de Seguros Generales Ltda.coreStrategic or Co-development PartnerPart of the Grupo Cooperativo, La Segunda is a major Argentine insurance company. This partnership provides mutual referrals and a shared customer base of insurance clients who also need travel services.
• AvaliancoreStrategic or Co-development PartnerPart of the Grupo Cooperativo, Avalian is a health insurance and services provider. The partnership provides cross-referrals and access to a broad customer base across Argentina.
• Assist-CardcoreChannel Partner/ Reseller/ DistributorAssist-Card is described as a leading travel assistance company. Coovaeco recommends and sells Assist-Card travel insurance policies to its customers, serving as a distribution channel for Assist-Card's products.
• ROSARIO Convention & Visitors BureauminorStrategic or Co-development PartnerCoovaeco is a member of the ROSARIO Convention & Visitors Bureau, an organization promoting Rosario as a tourism and convention destination.
• Fundación de la Ciudad de RosariominorOthersCoovaeco is a member of the Fundación de la Ciudad de Rosario, a civic foundation supporting the development of the city of Rosario.
• Cámara de Comercio Exterior de RosariominorOthersCoovaeco is a member of the Cámara de Comercio Exterior de Rosario, providing networking and advocacy within the export/import business community.
• Cámara Italiana de ComerciominorOthersCoovaeco is a member of the Cámara Italiana de Comercio (Italian Chamber of Commerce), facilitating Italian-Argentine business and tourism connections.
• Asociación Rosarina de Agencias de ViajeminorOthersCoovaeco is a member of the Asociación Rosarina de Agencias de Viaje (Rosario Association of Travel Agencies), a regional trade association for travel agencies in Rosario.
• Cámara de Comercio Exterior de CórdobaminorOthersCoovaeco is a member of the Cámara de Comercio Exterior de Córdoba (Córdoba Foreign Trade Chamber), providing networking in the Córdoba region.
• Asociación Cordobesa de Agencias de ViajesminorOthersCoovaeco is a member of the Asociación Cordobesa de Agencias de Viajes (Córdoba Association of Travel Agencies), a regional trade association for travel agencies in Córdoba.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• TUI Group: Global integrated tour operator and travel conglomerate — comparable in tour operator and packaged holiday business, particularly the multi-country circuit and themed package categories Coovaeco operates in.
• CVC Corp: Brazil's largest tour operator with extensive LATAM presence (parent of Almundo) — broad incumbent comparable in tour operator, retail agency, and corporate travel services across Latin America.
• Booking.com: Global OTA dominant in Argentina for accommodation and increasingly packages — a broad incumbent competing for the same flight/hotel demand as Coovaeco but at vastly greater scale and with proprietary technology.
• Expedia: Global OTA with significant LATAM presence — competes for the same international travel demand as Coovaeco's packages and tours, with substantially broader inventory and technology investment.

Regional players

• Viajes Falabella: LATAM-focused travel agency (part of Falabella retail group) operating in Argentina — comparable as a regional multi-product travel retailer with packages, hotels, and flights, primarily serving the same domestic market as Coovaeco.
• Atrapalo: Spanish-founded OTA with LATAM operations — comparable in online travel retail and package offerings, primarily serving Spanish-speaking markets with overlapping customer profile.

Direct peers

• Almundo: Argentina-based full-service travel agency (owned by CVC Corp) selling flights, hotels, packages, and corporate travel — directly comparable in service mix and customer segments to Coovaeco, with similar physical+digital distribution.
• Turistik: Traditional Argentine travel agency offering package tours, group departures, and corporate travel — a direct small-to-mid scale peer with similar focus on group tours and domestic Argentine customers.
• Avantrip: Argentine online travel agency (part of Grupo Oleo) offering flights, hotels, and packages — comparable as a domestic Argentina-focused OTA competing for the same leisure and corporate travel customers as Coovaeco.
• Despegar: Argentina-founded OTA (later LATAM-wide) offering flights, hotels, packages, and travel services to consumers — directly comparable in product mix and target customer to Coovaeco, but operating at much larger digital scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CoovaecoTurismo
• Instagraminstagram.com/coovaeco
• Xx.com/CoovaecoTurismo
• LinkedInlinkedin.com/company/coovaecoturismo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coovaeco Turismo